Automate Sales Funnels with Messenger Marketing
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This document discusses how to automate sales funnels using Facebook Messenger marketing. There are over 1.3 billion Facebook Messenger users that can be advertised to, converted, and put into automated nurturing campaigns. Messenger marketing generates 3-5 times more engagement than email marketing. The presenter then discusses how chatbots work in Messenger, including welcome sequences, lead nurturing, and dynamically responding to questions. Real examples are given showing high open rates, click-through rates, and revenue recovered from abandoned carts when using Messenger over email. The presentation concludes by emphasizing the large audience on Messenger and opportunity to automate engagement before the window closes.
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Automate Sales Funnels with Messenger Marketing
- 1. Arvell Craigarvell@designthatspeaks.com CHIEF EXECUTIVE OFFICER, CHATBOT FUNNELS New York, NY ~ MAY 10 – 11, 2018 | DIGIMARCONEAST.COM #DigiMarConEast How to Automate Your Sales Funnels with Messenger Marketing KEYNOTE
- 2. The Problem • User Attention • Platforms
- 3. • User Attention • Platforms The Opportunity
- 4. There are 1.3 Billion Facebook Messenger Users Whom You Can Advertise, Convert and Run Automated Nurture Campaigns That Generate 3-5 TIMES more ENGAGEMENT than Email Marketing!
- 6. 54.5% Take Promotion 27.2% Request Live Person After Subscribing… 75% Engagement
- 7. 52% Open | 12% Click $1,910 Recovered Revenue Abandon Carts: Email 93% Open | 51% Click $3,074 Recovered Revenue Abandon Carts: Messenger
- 8. 95% Open Rate 60% CTR 22.5% Email Collected 41.1% Webinar Attendance 53.2% Conversion from Attendees 11.7% Conversion from Subscribers Webinar Funnels
- 9. What Does this Chatbot Funnel Look Like?
- 10. If You Stay to The End…
- 11. • Digital Marketing for 16 yrs ( Agency, Consulting, Coaching ) • Email & Chatbots • Building & Speaking on chatbots for 14 months • Partner with the Leading Chatbot Consultant for Chatfuel and ManyChat Arvell Craig
- 12. OVERVIEW What is a Chatbot? Why Chatbot Funnels in Messenger? How Automation Works in Messenger Chatbots Q&A // DEMO ADDITIONAL HELP
- 13. What is a Chatbot? Chatbots are interactive software platforms that reside in apps, live chat, email, and SMS and can behave in a human-like manner.
- 15. MINDSET Why Chatbot Funnels Inside FB Messenger?
- 17. Accessible Profile Data 1. First & Last Name 2. Profile Pic 3. Gender 4. Geo Location 5. Time Zone 6. Last Referral Ad 7. Is Payment Enabled 8. Email & Phone ** **Via Quick Reply
- 18. Chatbot Automation • Lead Gen • Lead Nurturing
- 19. Lead Generation (Subscribers) Leveraging Facebook & 3rd Party Tools
- 20. LEAD GENERATION ( SUBSCRIBERS ) - Facebook Page Optimized - Facebook Ads - Facebook Comment Tool - Facebook Widgets/Embed Tools - FB Messenger Code - Website Opt-ins / Lead Magnets - Website Contact Form
- 27. Welcome or On-Boarding Sequence Conversate with the Customer to Segment or Qualify Nurture Relevant Content AUTOMATE LEAD NURTURING Dynamically Respond to Questions Process Payments or Book Appointments
- 28. Conclusion 1. 1.3 Billion Users on FB Messenger 2. Opening and Optimizing their Platform for Businesses 3. Tools Available to Automate Your Engagement 4. The Window of Opportunity is Closing
- 29. � Q&A // DEMO http://arvell.chat