Whether you're starting from scratch or already have an established business strategy and planning process, this session provides practical guidance on implementing a framework that boosts company performance, from digital strategies to overall revenue strategies. Leading a business can be a challenging endeavor, characterized by long hours, tough decisions, and a lack of clear guidance in today's competitive landscape. This session helps executives understand their unique strategies and develop compelling narratives to drive success. Compelling statistics highlight the importance for executives to define and communicate a clear business strategy and plan. By doing so, organizations can enhance employee engagement, improve execution capabilities, align projects with strategic objectives, increase the likelihood of successful strategy implementation, and ultimately outperform competitors in today's dynamic business landscape. The statistics paint a clear picture of the critical role executives play in defining and communicating a clear business strategy and plan. • Only 22% of employees believe their leaders have a clear direction for the organization. • 70% of strategic initiatives fail due to unclear goals and execution plans. • Only 23% of organizations feel confident in their ability to effectively execute strategies. • Aligning projects with strategic goals increases the likelihood of meeting or exceeding project objectives by 40%. • Companies with a well-defined and communicated strategy have a 57% higher likelihood of successfully implementing their strategies. • 95% of employees in organizations with a well-communicated strategy understand their individual roles and contributions to overall strategic goals. In this 50-minute master speaking session, participants will gain valuable insights into creating real business strategy, defining strategic goals and building a comprehensive plan to achieve them. Sustainable growth in any organization relies on the alignment and effective management of all business processes.

1. MASTER
CLASS
SAN DIEGO, CA ~ MAY 22 - 23, 2023
DIGIMARCONCALIFORNIA.COM | #DigiMarConCalifornia
Alisa Marie Beyer
CEO
ANCHOR STRATEGY GROUP
Navigating Success:
Developing a Winning Business
Strategy, Setting Strategic Goals,
and Crafting an Action Plan

2. You Own the Big Picture
A Compelling Vision: The Cornerstone Of Your Business Strategy,
Digital Focus, And Employee Engagement.
Alisa Marie Beyer, CEO

3. I Help Navigate Stormy Waters
Only 10% of company strategies are fully realized. If you've ever struggled to articulate a clear business strategy or
turn strategic plans into measurable results, we have found it all starts with the vision.
Most executives typically have an idea of what they want to achieve – a vision of what success will look like.
However, during the strategic planning process, it's crucial to translate this vision into concrete terms,
understanding your unique strategies and developing compelling narratives to drive success.
A well-defined vision statement not only clarifies thoughts but also helps employees and stakeholders understand
what the business aims to accomplish.

4. You Own the Big Picture…and it’s Hard!
Leading a business can be a challenging endeavor, characterized by long hours, tough decisions, and a lot of
pressure in today's competitive landscape.
The path that led to your current executive position may have involved starting your own company, being
promoted, or taking over a family business. Whichever path you took, it has prepared you for this role. However,
now you face numerous competing demands and decisions. You are likely proficient, even exceptional, at handling
the day-to-day tactical challenges your company faces. But as a leader, it is your responsibility to establish a
compelling vision that rallies employees, adapts to marketplace shifts, and selects the most effective strategies to
drive results. This snapshot of the future should encompass company-level aspirations and concrete definitions of
success.
Your goal is to develop a compelling vision that serves as the cornerstone of your business strategy,
digital focus, and employee engagement.

5. Most Employees Feel Lost in Space
These statistics underscore the critical need for businesses to address this issue and establish a compelling vision
that guides their strategic planning efforts, decisions and daily actions.
● Only 22% of employees believe their leaders have a clear direction for the organization, according to a
survey conducted by Gallup [source].
● A staggering 70% of strategic initiatives fail due to unclear goals and execution plans, as reported by the
Harvard Business Review [source].
● Furthermore, a mere 23% of organizations feel confident in their ability to effectively execute strategies,
highlighting a widespread challenge in strategy implementation [source].
A significant lack of clarity and direction within organizations leaves employees feeling lost and disconnected.

6. Houston, We Have A Problem
Overall, a clear business strategy is essential for providing direction, focus, and alignment within an organization.
Without it, businesses are prone to various challenges and may struggle to achieve sustainable success in the
dynamic and competitive business environment. Without a clear strategy, businesses face:
● Lack of Direction
● Missed Opportunities
● Inefficient Resource Allocation
● Lack of Focus
● Internal Misalignment
● Competitive Disadvantage
● Difficulty in Decision-Making
When a business does not have a clear business strategy, several problems can arise.

7. Do You Know Where You Are Driving To?
The same principle applies to managing a company. Without a proper strategic planning process, you are driving
blind.
A well-defined vision outlines the purpose, values, and aspirations of the organization, guiding the development of
strategic goals and initiatives. It acts as a beacon, aligning the efforts of employees and stakeholders and providing
a sense of direction and focus. Without a compelling vision, the process of developing a robust business strategy
becomes challenging as there is no overarching goal to guide the strategic planning efforts.
You wouldn't get in a car without knowing where you were headed, right?

8. What is a vision statement?
A vision statement gives the organization shape and purpose.
● Keeps you united and ontrack from employees to investors-toward a shared purpose.
○ If staff find the vision meaningful they are 68% more engaged.
● Provides guidance whenever there's a strategic decision to be made.
○ Organizations that are highly aligned grow revenue 58% faster, and are 72% more profitable.
Primarily for employees and stakeholders is describes what you aspire to be.

9. How to write a vision statement
1. Determine who will help write our vision statement
2. Project your goals for the future
3. Stick to the specifics
4. Keep it short and simple
Writing it can seem like a daunting task to streamline, use these steps.

10. My Secret CEO Question Playbook
1. Where do we want the company to go?
2. What can we realistically achieve?
3. What problem does the organization intend to solve?
4. How will things be different if the vision is realized?
5. What phrases or keywords describe the type of organization or outcome we want?
So, Senator, how would you like to see this end?

11. Concept-based Vision Statements
● BBC: “To be the most creative organization in the world”
● Disney: “To make people happy.”
● Google: “To provide access to the world’s information in one click”
● IKEA: “To create a better everyday life for the many people”
● Instagram: “Capture and share the world’s moments”
● Linkedin: “Create economic opportunity for every member of the global workforce”
● Microsoft: “To help people throughout the world realize their full potential”
● Nike: “To bring inspiration and innovation to every athlete in the world”
● Oxfam: “A just world without poverty”
● Shopify: “To make commerce better for everyone”
● Sony: “To be a company that inspires and fulfills your curiosity”
Based on what the company hopes to be or achieve in the future. This can be a general statement focused on
customers, or a position the company wants to hold within the industry. Here are some examples.

12. Quality-based Vision Statements
● Amazon: “Our vision is to be Earth's most customer-centric company, where customers can find and discover
anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.”
● Avon: “To be the company that best understands and satisfies the product, service, and self-fulfillment
needs of women—globally”
● Ben & Jerry’s: “Making the best ice cream in the nicest possible way.”
● Ford: “People working together as a lean, global enterprise to make people’s lives better through
automotive and mobility leadership.”
● IBM: “To be the world's most successful and vital information technology company. Successful in helping out
customers apply technology to solve their problems.”
● McDonald’s: “To move with velocity to drive profitable growth and become an even better McDonald's,
serving more customers delicious food each day around the world.”
Based on what the company focuses on internally. They include the type of products and services they hope to
grow. They also can relate to the company culture and operations.

13. Quality-based Vision Statements Cont.
● Nordstrom: “To serve our customers better, to always be relevant in their lives, and to form lifelong
relationships.”
● Starbucks: “To establish Starbucks as the premier purveyor of the finest coffee in the world while
maintaining our uncompromising principles while we grow.”
● Warby Parker: “We believe that buying glasses should be easy and fun. It should leave you happy and good-
looking, with money in your pocket. We also believe that everyone has the right to see.”
● Zappos: “To provide the best customer service possible. Deliver ‘WOW’ through service.”
Based on what the company focuses on internally. They include the type of products and services they hope to
grow. They also can relate to the company culture and operations.

14. Our Vision
ANCHOR STRATEGY GROUP: To be a nationally recognized boutique business strategy firm for startups, SMBs and
executives. We don't just work alongside our clients; we become an essential part of their team, supporting them
in achieving their business and professional objectives with smart and simple consulting services. And you know
what sets us apart? We're not only focused on helping our clients sharpen their strategy, shape stories, and seize
growth; we also strive to be the nicest people they've ever worked with, ensuring that working together is a joy.

15. Our Mission
ANCHOR STRATEGY GROUP: To live purposeful, passionate lives while helping ourselves and our clients make
positive impacts while achieving profits and success.

16. Thank you for your time today.
A vision statement holds significant value for a company, as it goes beyond outlining desired outcomes. It
effectively communicates the organization's intentions and aspirations for the future. Importantly, a vision
statement is not static; it evolves with the organization. When a vision is achieved or updated, it signals the need to
create a new vision, propelling everyone towards greater goals and opening up possibilities for the company's
growth and success.
Keep a clear vision.

17. 12 Strategic Questions To Ask When Building a Company
Strategy
What is a company business strategy?
A company's business strategy encompasses actions and decisions aimed at building a consumer base, establishing market presence, and achieving key
objectives. Developed by the leadership team, the strategy guides growth, development, and progress measurement. It includes information specific to the
company's products and services, typically covering target consumers, primary goals, and solutions to potential challenges.
Strategic questions to ask when building a company strategy.
1. What do you sell?
2. Who is your target customer?
3. What are the biggest challenges the company is facing?
4. How can you improve the company's current product?
5. How did the company get to where it is?
6. Where does the company want to go?
7. What should the company do more of?
8. Do you currently have any strategic uncertainties?
9. What is the best way to measure your progress?
10. Are your employees committed to helping each other?
11. How will you engage and motivate your team?
12. What is the best way to serve shareholders?
Create an impressive company strategy using strategic questions.