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Social Media Marketing Masterclass on Repurposing Content

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Christian Karasiewicz, CEO of Social Chefs, presented ways to repurpose content across various social media platforms and beyond to get more value from created content. He discussed turning blog posts into tweets, Facebook stories, podcasts, and more. Karasiewicz also provided statistics on content consumption and advised working smarter by repurposing content for multiple channels instead of constantly creating new content.

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MASTERCLASS Christian Karasiewicz CEO & FOUNDER SOCIAL CHEFS DUBAI, UAE ~ OCTOBER 22 - 23, 2019 DIGIMARCONMIDDLEEAST.COM | #DigiMarConMiddleEast DIGIMARCONDUBAI.AE | #DigiMarConDubai Social Media Marketing Master Class
@SocialChefs #DigiMarConDubai 25+ Ways To Repurpose Your Content (and get more out of it!)
@SocialChefs #DigiMarConDubai About Me 3 Christian Karasiewicz - @SocialChefs - CEO and Founder, Social Chefs - Host of #SocialChatter
@SocialChefs #DigiMarConDubai “Content marketing is a commitment, not a campaign.” Content Creation Overload 4
@SocialChefs #DigiMarConDubai The Current State Of Content - If you create blog content, there is a 434% higher chance of being ranked on search engines - Content creates 67% more leads for businesses - People trust blogs! They are the 5th most trusted information source - But… 5
@SocialChefs #DigiMarConDubai 91,800,000 Blog posts published each month Top 3 content marketing tactics Social Media / Blogs / Email Newsletters 116 minutes Spent on social media each day 6
@SocialChefs #DigiMarConDubai 7
@SocialChefs #DigiMarConDubai 8
@SocialChefs #DigiMarConDubai Getting More From Less Work Smarter, Not Harder 9
@SocialChefs #DigiMarConDubai Repurposing content for your blog Blogging 10
@SocialChefs #DigiMarConDubai Who Reads Blogs? - 47% of Internet users aged 19-29 read blogs - 77% of all Internet users read blogs - 61% of people have made a purchase based on a blog’s recommendation - 70% of consumers prefer getting to know a company via articles rather than ads 11
@SocialChefs #DigiMarConDubai Have others write your blog post in smaller chunks Create A Roundup Post
@SocialChefs #DigiMarConDubai Create smaller versions of your original articles—Medium is like a social media platform for blogging Republish Your Post
@SocialChefs #DigiMarConDubai How-tos, instructional videos, testimonials Convert A Video To A Post
@SocialChefs #DigiMarConDubai Facebook, Instagram, Twitter, and more! Social Media 15
@SocialChefs #DigiMarConDubai Who Uses Social Media? - 3.2 billion social media users worldwide - 90% of Millennials and 77% of Gen Xers use social media daily - Facebook is the most popular social network - The average user spends 2 hours and 22 minutes per day accessing social media and sending messages 16
@SocialChefs #DigiMarConDubai Repurposing content for Twitter Twitter 17
@SocialChefs #DigiMarConDubai Turn each highlight into separate tweets Tweet Highlights
@SocialChefs #DigiMarConDubai Public discussion on Twitter utilizing Q&A format Create A Twitter Chat
@SocialChefs #DigiMarConDubai Does your audience prefer to listen? Turn your Twitter news feed into an audio feed! Twitter Audio
@SocialChefs #DigiMarConDubai Repurposing content for Facebook Facebook 21
@SocialChefs #DigiMarConDubai Invite your followers along on your journey Tool: Pretty Links Create Facebook Stories
@SocialChefs #DigiMarConDubai Discuss a topic in real-time with your fans (also works for YouTube) Tools: Facebook Live, StreamYard, Wirecast Use Facebook Live
@SocialChefs #DigiMarConDubai Create audio-only experiences for your fans Tools: Anchor, Pretty Links Use Facebook Audio
@SocialChefs #DigiMarConDubai Automate simple conversations with your customers Tools: ManyChat Create A Messenger Bot
@SocialChefs #DigiMarConDubai Create short clips from your Facebook Live videos. Live Video Clipping
@SocialChefs #DigiMarConDubai Repurposing content for Instagram Instagram 27
@SocialChefs #DigiMarConDubai Instagram Stories Bring your audience along for the adventure
@SocialChefs #DigiMarConDubai Instagram Bio Links Add more links using tools such as LeadPages, Shortstack, Linktree
@SocialChefs #DigiMarConDubai IGTV Create videos for IGTV and use swipe up
@SocialChefs #DigiMarConDubai Repurposing content for WhatsApp WhatsApp 31
@SocialChefs #DigiMarConDubai Create WhatsApp Chats & Group Chats Invite your audience to join you on WhatsApp—use your custom Group Chat link
@SocialChefs #DigiMarConDubai Create A Business Account Interact with customers easily with tools to automate, sort, and quickly respond to messages
@SocialChefs #DigiMarConDubai Repurposing content for LinkedIn LinkedIn 34
@SocialChefs #DigiMarConDubai LinkedIn Live Broadcast video content to your network in real time Tools: StreamYard
@SocialChefs #DigiMarConDubai LinkedIn Company Page Add relevant content to companies you work for
@SocialChefs #DigiMarConDubai Establish yourself as a thought-leader in your field—don’t just connect, engage. Record Videos On LinkedIn
@SocialChefs #DigiMarConDubai Repurposing content for YouTube YouTube 38
@SocialChefs #DigiMarConDubai How-tos, instructional videos, testimonials, YouTube key moments Convert A Blog Post To Video
@SocialChefs #DigiMarConDubai Create one piece of content and automate streaming to many locations Tools: StreamYard, Restream Simulcasting
@SocialChefs #DigiMarConDubai Repurposing content for audio and video Multimedia 41
@SocialChefs #DigiMarConDubai Who Engages With Multimedia? - Podcast listeners tend to be much more active on social media than the general population - 75% of millennials watch video on social media daily - Video watching accounts for ⅓ of all time spent online - 64% of consumers make a purchase after watching branded social videos 42
@SocialChefs #DigiMarConDubai Repurposing content for Audio (Podcasts and more) Audio Formats 43
@SocialChefs #DigiMarConDubai Turn your blog post into a podcast and embed it into your blog, Facebook Audio, etc. Tools: Anchor, Ferrite Recording Studio, Pretty Links, Smart Podcast Player, Headliner Create A Podcast
@SocialChefs #DigiMarConDubai Customers can access your content through their Alexa device Create An Alexa Flash Briefing
@SocialChefs #DigiMarConDubai Repurposing content for Video Video 46
@SocialChefs #DigiMarConDubai Put together a short video for your social media channels + custom URL. Tools: Video Highlight Reel Maker, TRASH, Pretty Links Create A Highlight Reel
@SocialChefs #DigiMarConDubai Go beyond blog posts and social media content… Other Ideas 48
@SocialChefs #DigiMarConDubai Turn your written content into a training course, webinar, or workshop (that you can charge for) Tools: Kajabi, Thinkific, LeadPages, Shortstack, Teachable Develop Training
@SocialChefs #DigiMarConDubai Create bite-sized videos or animated GIFs for your social channels Tools: Shortcuts App, CloudApp, Gifski Turn Videos Into GIFs
@SocialChefs #DigiMarConDubai Take your blog and social content and turn it into a guide + links Tools: Designrr Create A Guide Or eBook
@SocialChefs #DigiMarConDubai Automatically send a series of emails—tips, social media channels, etc. Tools: Aweber, Mailchimp Setup An Autoresponder
@SocialChefs #DigiMarConDubai Work Smarter, Not Harder
@SocialChefs #DigiMarConDubai 54 Thank You! Can you think of another way to repurpose your content? @SocialChefs
@SocialChefs #DigiMarConDubai Let’s Connect! Email: christian@socialchefs.com Social Media: @SocialChefs Blog: SocialChefs.com/blog Weekly social media marketing talk show: http://www.socialchefs.com/live
@SocialChefs #DigiMarConDubai Exclusive Workshops - Repurposing Course (self-paced) $97 USD - Repurposing Video Training (25 slots) $197 USD - Repurposing Video Training + 1 hour 1-on-1 (10 slots) $397 USD - http://www.socialchefs.com/repurposeworkshop - Questions: - WhatsApp: +1 (202) 643-9123 56
Social Media Marketing Masterclass on Repurposing Content

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