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Being knowledgeable about social media is no longer optional. Whether you want to build your personal brand, grow your business, or expand your professional networks, you need to find, engage, and influence key decision makers. This session will help you understand the resources available through LinkedIn, Twitter and beyond, and the best strategies to curate content that conveys your thought leadership, expertise and interests. Whether you are new to this realm, or consider yourself a digital native, this session will provide you with new techniques for raising your social media clout.