Keeping track of SEO trends is like hitting a moving target that demands going beyond the basics to stay ahead of this SEO game. This session will provide the latest evolutions and advanced strategies to succeed in SEO. Tips, Tricks, and Techniques that will help in unlocking the key to SEO 2.0

1. Tech Trends in SEO
- Unlocking the Key to
Successful Optimization
VANCOUVER, BC ~ MAY 15 - 16, 2023
DIGIMARCONCANADAWEST.CA | #DigiMarConCanadaWest
Pratibha Yadav
SENIOR PRODUCT MANAGER
TELEFLEX
KEYNOTE

2. Tech Trends in SEO:
Unlocking the Key to Successful Optimization
By
Pratibha Yadav
03-06-2023 2

3. What is SEO?
SEO is all about your content

4. SEO Automation
On Site SEO

5. SEO Automation
• Web Crawlers & Indexing – Adopting protocols like Index Now
• Data Analytics (Backlink Analysis, Tracking KPIs )
• Rank Tracking

6. E-A-T
and SEO
(Ashbridge, 2023)
E-

7. Page Experience and SEO

8. Understanding E-E-A-T
1. Experience: Adding details about your experience with the tool can help set your
writing apart. Largest Contentful Paint (LCP – less than 2.5s) , Cumulative Layout
Shift (CLS) > 0.1, First Input Delay (FID) =100ms
2. Expertise: The specific expertise of the content creator is relevant for ranking. For
instance, if a cybersecurity expert (indicated in bio and in other pieces) writes about
the Best Netflix Shows, the content may not rank.
3. Authority: This is based on the overall site-wide authority as well as creator’s
authority (number of citations, links, promoting content on social media or visibility
on other sites).
4. Trust: Google places renewed emphasis on trust (About Us page, team
information, author pages, etc.).

9. SEO
ON-PAGE
OFF-PAGE
TECHNICAL

10. ON-PAGE SEO
Importance and Relevance

12. WHAT?
is the pain point you are going to solve?
your public are asking about?
Is the search intent of their ask?

15. HOW? much is the demand for
these keywords?

17. • Main Keyword in the title (short tail)
• Short URL slug
• Meta Description (Title + description+ focus keywords)
• Link Matters- Inbound/Outbound (blog, authority website)
• Image optimization
• User experience optimization and engagement tactics
• Voice & Mobile search optimization
• Featured Snippets and Zero-Click Results
• Digital Accessibility and Google Shopping expanded

21. SEO and AI
Content generated by AI
(LSI, Multitask Unified Model or MUM)
Use AI to Improve SEO results,
Source: Elliot, T. O. Artificial Intelligence Cartoons [Photograph]. https://timoelliott.com/blog/cartoons/artificial-intelligence-cartoons

22. CONTENT
CREATION
Musts
• Write only what you know
• Be comprehensive & focus on micro-niche (smaller segment)
• Give a call to action (Summary, Conclusion, or Key Notes)
• Up2date & Quality content (Keyword cannibalization)
• Look at competitors for keywords, find the shortfalls
• Be unique. Focus on USP (four power hours)
• Engaging content because visuals make a difference
• Tweaking Content for Zero click search-"People Also Ask“, Maps,etc.
• Emotionally-Charged Headlines & Tightened Page Headers(passage)

23. CONTENT
CREATION
Avoids
• Lower bounce rate and back clicks
• If search results are in video form, don’t write a blog
• Heavy web pages, images
• Long Tail Keywords

24. OFF-PAGE SEO
Importance and Relevance

25. LINK
BUILDING &
BACKLINKING
1. Guest blogging/posting /Reviews)
2. Resource link building
3. Reverse engineer competitors' backlinks
4. Broken link building (Dead Link Building)
5. Skyscraper & Reverse Skyscraper technique
6. Influencer outreach

27. RESOURCE LINK BUILDING
https://backlinko.com/hub/seo/resource-pages, https://b2bdigitalmarketers.com/blog/resource-link-building/
Check My Links
BROKEN LINK BUILDING
INFLUENCER OUTREACH
• Tools to find the right
influencers are
Buzzsomo , Ninja
Outreach ,
Followerwonk,
Buzzstream, Mailshake

28. Building online authority and credibility
Building and managing online authority and credibility is essential for reputation management.
This involves creating high-quality content that provides value to your target audience, such as
blog posts, videos, and infographics. It also includes building a strong social media presence and
engaging with your followers.

29. Reputation Management
• Monitoring and
responding to
online reviews and
feedback
• Responding to
negative reviews
promptly and
professionally

30. Black Hat SEO
UNETHICAL PRACTICES
On Site SEO

31. Black Hat SEO
• Content Duplication
• Keyword Stuffing
• Sneaky Redirecting
• Irrelevancy

32. Legal technic of off-page SEO
businessviewmagazine.com

33. Illegal technic of off-page SEO
teleurgecare.com

34. SEO
ON-PAGE
OFF-PAGE
TECHNICAL
Keyword Analytics
Trends Analysis
Creative Contents
Inbound & Outbound linking
Backlink
Blog/ Social Media links
Forums, Video, Podcasting
Infographics, Email, E-books
Website Speed
Broken/Duplicate links
Spammy backlinks
Monitor Keywords
Site Audit

35. Key Take Away

36. Any Questions?

37. Thank You