2. WHY BOTHER ABOUT SOCIAL MEDIA?
FIRST STEPS AND INTRODUCTION
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3. So what is Social Media?
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4. Our World
Google Dependent
Facebook Friendly
Twitter Guided
Instant messaging led
Powered to publish and create news
Recommendation driven
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5. Where is the Audience
2/3 of the global internet population is on Social Networks
AC Neilson Survey 2009
Visiting Social Networking sites is the 3rd most popular
activity online ahead of Email
Source AC Neilson
50% of all Indians on the internet are on social networks
19 Million
Indians spend their Time on social network everyday
Source - Comscore
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6. Challenge Faced by Brand Communicators
2/3 of the economy
is now influenced by
Personal Recommendations….
(Source: McKinsey Quarterly)
We have reached a point where:
14% of people trust ads
78% of people trust consumer
recommendations
(Source: Neilsen Global Trust In Advertising Survey, 2008)
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