With growing popularity of social media channels, businesses are now using social media marketing for attracting the customers. Contact Digital Success social media experts in Dallas at +1.855.344.4821 to discuss how your brand can gear up for the future using social media marketing strategy.

1. Social Media Marketing
Market With Confidence
© 2017 Digital Success Inc.

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WHAT IS SOCIAL MEDIA MARKETING?
Social media channels are always being used to talk about what brands have to offer.
Marketers use social media as a tool to enable businesses to find, connect, and engage
with their target audiences over these channels; going beyond any geographical barriers.
Social media platforms also help businesses to listen and understand what their audience
is saying. And most importantly, it can show that a company cares.

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SEARCH ENGINE MARKETING VS SOCIAL MEDIA MARKETING
Intuitively, we all head over to Google or some other search engine to
find something, especially services. Google is the main platform over
which we directly discover websites that show their stuff, thus, it is also
grounds for marketers to reach you. It’s not exactly a secret that the
overwhelming majority of people check out the results listed in a search
engine before doing any actually purchasing. Which of course in turn
leads to the need to rank high in search results.
If you didn’t already know, 85% of people read up to 10 online review
before deciding to trust the business on what they offer. Not to say this
is all that social media is about, but it is a great bonus. Having a
presence on Yelp, Facebook, and Google Plus to allow for reviews to
aggregate is a wise decision, especially if your platforms see a lot of
traffic.

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TIPS TO GET SOCIAL MEDIA MARKETING RIGHT
Use Social Media Management Software
Learn What Your Viewers Want Through Numbers
Don’t Miss Out on Blogging
Save Money with Automation
Offer Something More than Just Text
Success Has Never Been Found Without Trying, and Trying Again
Don’t Forget the Big Three

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TOOLS FOR BETTER SOCIAL MEDIA MANAGEMENT
Manage
Flitter
BuzzSumo SocialClout Little Bird
Mention
These killer tools have been developed by the smartest marketers out there, and
trying to create a strategy without them would be like shooting in the dark.

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MANAGE FLITTER – FIND NEW FOLLOWERS
Without a decent sized following you won’t you won’t get anywhere. Peddling content to
less than a 500 people on Twitter is like trying to move a kayak through a river by paddling
the water with toothpicks – it just doesn’t work.
Here’s a quick list of what it can do:
Sort your followers/following lists by a range of criteria
Find new people to follow with their robust search
Find the time when your followers are most online
Schedule tweets appropriately with their advances posting feature
Track those who unfollowed you
Manage multiple Twitter accounts

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BUZZSUMO – SHARE THE RIGHT CONTENT
BuzzSumo tells you what’s trending, where it’s trending, and a ton of other useful information
about that content.

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SOCIALCLOUT – FIGURE OUT WHAT TO DO AND HOW TO DO IT
This tool is one of the most powerful we have seen when it comes to assisting you in
building, improving, and executing a social strategy.

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LITTLE BIRD – FINDING AND COMMUNICATION WITH
INFLUENCERS
Little Bird can help with that. Influencer marketing is all the rage nowadays and Little Bird is
starting to lead the way in finding and connecting with the right influencers.

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MENTION – SOCIAL LISTENING AND MONITORING
Monitor what’s being said about any name or keyword online, then react and analyze conversations.

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WHAT NONPROFITS CAN DO ABOUT SOCIAL MEDIA?
Don’t try to be
everywhere
and do
everything
Don’t duplicate
messages across
all platforms
Link to your
social media
from
everywhere
Use the 80/20
rule
Dedicate
someone to
manage social
profiles
Track and
measure
Look into
nonprofit-
specific
programs

12. THANKS
4100 Midway Rd., Suite 2120 Carrollton, Texas 75007
P: +1.855.344.4821 | F: +1.214.292.8838
www.DigitalSuccess.us
Contact us:
Schedule a meeting with our Social Media Marketing experts in Dallas to
understand how your brand can gear up for the future.