2. WHO I AM
R. Prakash
Digital Marketing Expert
10+ Years of Experience in Digital Marketing
Currently Working Digital Marketing Manager in an
International University
Running a Digital Marketing Training Center in
Coimbatore (Explore Mind Academy)
3. WHAT ARE WE GOING TO LEARN?
What is Marketing & its Trend
What is Traditional Marketing?
What is Digital Marketing?
Traditional Marketing VS Digtal Marketing
Importance of Digital Marketing
Benefits of Digital Marketing
Digital Marketing Strategies
Earning through online
Career Opportunities
4. AN EXPLANATION OF MARKETING IN BUSINESS
Marketing is the process of interesting potential customer and
clients in your products and or services
The key word in this marketing definition is "process";
marketing involves researching, promoting, selling, and
distributing your products or services.
Types of Marketing
Traditional Marketing
Digital Marketing
5. TRADITIONAL MARKETING
Before understanding why Digital Marketing is
transforming the way the world does business, let’s take
a moment to think about traditional marketing.
In traditional marketing, companies focus on finding
customers. Generally, they use techniques that are
interruptive. These techniques could be anything from
cold-calling and print advertising to TV commercials
and junk mail.
But technology is making these techniques less effective
and more expensive.
8. DISADVANTAGE OF TRADITIONAL MARKETING
Traditional marketing is interruptive
Marketer-centric
High Expensive
Difficult to track the result
Hold attention only for Short Time
9. TRADITIONAL MARKETING
In order to attract customers, marketers have to
provide them with something they will love.
10. THE WORLD GOES DIGITAL
It’s no secret that the world has embraced all things
digital since the birth of the internet
To give you an idea of the explosion of online usage
over the last 15 years, consider this: In 2000, about 361
million people were online worldwide
In 2016, there were over 3 billion. That’s a growth rate
of 764%! Today, nearly half the world is online.
In India, the numbers are growing at an impressive rate
with over 34.8% Indians having Internet access in
2016.
People spend over 3 hours per day which is more than
90 hours in a month!
Nearly 2 and a half hours of their time spent online per
day is on social media sites
11. INTRODUCTION TO DIGITAL MARKETING
The marketing of products or services using digital
channels to reach consumers. The key objective is to
promote brands through various forms of digital
media.
13. IMPORTANCE OF DIGITAL MARKETING
Instead of interrupting people with television ads, they
might create videos that potential customers want to
see.
Instead of buying display ads in print publications, they
could create a business blog that people would look
forward to reading
Instead of cold calling, they create useful content so
that prospects can contact them when they want more
information.
It is Customer Centric.
Affordable
Effective targeting of the audience
The traceable results
14. BENEFITS OF DIGITAL MARKETING
The benefits of Digital Marketing are:
Target the right audience
Increase of business
Website Traffic
Real time results
Easy measurable
Tracking of customers
Analyzation of pros and cons
Customer engagement
Beyond the edges
Reduce in cost
Brand development
17. CONTENT + CONTEXT
By publishing the right content in the right place at
the right time, your marketing becomes relevant
and helpful to your customers, not interruptive.
18. MULTI-CHANNEL MARKETING
Inbound Marketing is multi-channel by nature because it
approaches people where they are, in the channel where
they want to interact with you.
Search Engine Optiimization (SEO)
Search Enginge Marketing(SEM)
Social Media
Website & Landing pages
Email
Marketing Automation
Calls-to-action
19. MULTI-CHANNEL MARKETING
Search Engine Optimization (SEO)
SEO is an optimizing process of website to makes rank higher in
the search engine results pages, thereby ensuring to increase
the number of organic traffic to the websites.
Content Marketing
Today content is the “King maker” in the Digital Marketing.
Content is created and promoted for the purpose of awareness
creation, branding, to develop the traffic growth for the website,
generating leads.
Social Media Marketing
Social Media Marketing is a defined as the process of promoting
your products/services through social media channels to
increase the brand awareness, drives the traffic and lead
generation.
Pay-Per-Click (PPC) (google Adword)
It is also known as Search Engine Marketing which increases the
traffic to the website and generating leads by paying to the
search engine every time when your ad is clicked.
22. ONLINE MONEY EARNING
Google Adsense – Earning money from Google
Affiliate Marketing – Promoting third party website through
our blogs and Websites
Freelancing/Part time job
Content Freelancing
23. DIGITAL MARKETING JOBS & CAREER
OPPORTUNITIES IN INDIA
Here’s a list of the various digital marketing positions
available for those seeking a career in this arena:
Digital Marketing Manager
Content Marketing Manager
Content Writers
Inbound Marketing Manager
Social Media Marketing Experts/Specialists
Search Engine Marketers
SEO Executives
Conversion Rate Optimizer
Copy Writers
25. DIGITAL MARKETING TRAINING CENTER
Explore Mind Academy
GV Towers, NSN Palayam,
Narasimhanaickenpalayam
Coimbatore – 641031
PH: 9159280746, 9894766676
Whatsapp: +91 848 9797 470
