SMB26 - Turning Advertisers into Content Creators

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Slides from Brian Babineau of Digital Influence Group for Social Media Breakfast Boston #26 -- "The New Rules of Content Marketing". Fellow speakers includedBob Collins, CC Chapman, co-author of "Content Rules", Joe Chernov of Eloqua and Rachel O'Connell of Constant Contact.

Business Technologie

turning
ADVERTISERS
into
CONTENT
CREATORS

#SMB26
@brianbab21
@diginfgrp

Embrace the
“People’s Agenda”

What really matters to
them?

Where do the go and
what do they do?

How do we get
invited in?

Be Creative to
Drive Scale

Use media differently

Be everywhere

Strive for social
impressions

Establish Your
Metrics

Do people like it?

Do they feel differently?

Are we driving business?

5

SMB26 - Turning Advertisers into Content Creators

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