For over 8 years developing, Moore Corp has handled many case studies in Digital Market and got great experiences in consulting as well as developing Digital Advertising Campaign on multi-media channels such as Google ads, Facebook ads, Email Marketing, Ad network, Booking banner, PR booking. Besides, Moore Corp is a pioneer in leveraging Ads optimization technologies such as Aquisio, Criteo, Marketia and other DSP, SSP systems to optimize campaign effectiveness. Moore advantages are use of technology and insightful understanding in clients and industries to make stratergy, plan and optimize campaign of our partner.
Moreover, to follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series in Digital Activities Report and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community.
From 2015, Moore is positioning as Digital Marketing Agency focus on Performance Based Ads, which aims to being the Leading Performance Based Agency in Vietnam.
6. 4% 5%
36%
44%
93%
8%
12%
55%
46%
93%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Internet TV Tablet Smartphone Computer Mobile Phone
“Moving screen” such as Smartphone and Tablet prove the highlight expansion from year to year,
in which remarkably change people’s behavior in Media consumpSon.
Source: Google, 2015
Base: Total Popula<on
6
2014 2015
52%
140%
100%
DEVICE PEOPLE USE
DEVICE USED IN 2014 AND 2015
7. 5.5
5.1
6.3
5.2 5.2
3.9
4.7
4.1
3.7
3.3 3.2
2.7 2.6
2.3
0
1
2
3
4
5
6
7
Thailand Malaysia Philippines Indonesia Vietnam China Singapore
PC - TSOI Mobile - TSOI
7
TIME SPENDING ON INTERNET (TSOI)
Source: GlobalWebIndex, Q4.2014
At average, Vietnam Internet User spends about 5.2h on PC and 2.7h on Mobile
21. BEHAVIOR IN SOCIAL NETWORK
◦ Social networking is the most popular online
acSviSy amongst 15 to 24 year olds, with 97%
of internet users in this age range using social
media.
(source: Nielson)
◦ More than three quarter (79%) of Vietnam’s
internet users have “liked” or followed a
brand, company or celebrity on a social
networking site
(Source: Nielson)
◦ Vietnam’s largest social networking site is
Zing with 6.8 million users
(Source: we are social)
22. BEHAVIOR IN SOCIAL NETWORK
Who use Social Network?
13 - 17
19%
18 - 24
39%
25 - 34
30%
35 - 44
8%
45 - 65
4%
FACEBOOK USERS BY GENDER
Male
46%
Female
54%
FACEBOOK USERS BY AGE
23. BEHAVIOR IN SOCIAL NETWORK
Who use Social Network?
13-17
20%
18-24
54%
25-34
18%
35-44
5%
45-65
3%
Male
35%
Female
65%
750,000
Users
24. BEHAVIOR IN SOCIAL NETWORK
What do they do?
◦ Three quarters of VN’s internet users say they do
not mind receiving online ads as long as they are
relevant to their interests and needs
◦ 18% of online Vietnamese discuss and post their
own reviews about brands, products or service.
47% read other people’s comments
(source: Nielson)
Source: DI Marke<ng, 10/2015
25. BEHAVIOR IN SOCIAL NETWORK
What do they do?
Source: DI Marke<ng, 10/2015
26. BEHAVIOR IN SOCIAL NETWORK
What do they do?
Source: DI Marke<ng, 10/2015
27. BEHAVIOR IN SOCIAL NETWORK
What do they do?
Source: DI Marke<ng, 10/2015
28. BEHAVIOR IN SOCIAL NETWORK
What do they do?
Source: DI Marke<ng, 10/2015
29. BEHAVIOR IN SOCIAL NETWORK
What do they do?
Source: DI Marke<ng, 10/2015
30. BEHAVIOR IN SOCIAL NETWORK
What do they do?
Source: DI Marke<ng, 10/2015
31. BEHAVIOR IN SOCIAL NETWORK
What do they do?
Source: DI Marke<ng, 10/2015
32. BEHAVIOR IN SOCIAL NETWORK
What do they do?
Source: DI Marke<ng, 10/2015
34. 4. BEHAVIOR IN MOBILE
Who they are?
76%
70%
57%
34%
19%
0% 20% 40% 60% 80%
Under 25
25 - 34
35 - 44
45 - 54
55 and over
SMARTPHONE USERS BY AGE
52%
48% MALE
FEMALE
SMARTPHONE USERS BY GENDER
Source: Nielsen, 2014; VSERV, 2013
35. 4. BEHAVIOR IN MOBILE
Who are the players?
Source: Appota, 2015
36. 4. BEHAVIOR IN MOBILE NETWORK
What do they do?
Source: Google Study, 2015
6%
13%
23%
23%
28%
43%
54%
56%
59%
0% 10% 20% 30% 40% 50% 60% 70%
Purchase Products/services
Maps and DirecSons
Product InformaSon Searching
Check Email
Play Game
Listen to Music
Watch Online Video
Use Search Engine
Visit Social Network
ONLINE ACTIVITIES WHICH PEOPLE DO ON THEIR SMARTPHONE
(at least weekly)
37. 4. BEHAVIOR IN MOBILE
What do they do?
Source: Google Study, 2015
38. 4. BEHAVIOR IN MOBILE
What do they do?
Source: Google Study, 2015
39. 4. BEHAVIOR IN MOBILE
What do they do?
Source: Google Study, 2015
40. 4. BEHAVIOR IN MOBILE
What do they do?
Source: Four Cs of Vietnam Mobile Advertising - Epinion, 2015
41. 4. BEHAVIOR IN MOBILE
What do they do?
Source: Four Cs of Vietnam Mobile Advertising - Epinion, 2015
42. 4. BEHAVIOR IN MOBILE
What do they do?
Source: Four Cs of Vietnam Mobile Advertising - Epinion, 2015
43. 4. BEHAVIOR IN MOBILE
What do they do?
Source: Four Cs of Vietnam Mobile Advertising - Epinion, 2015
45. 5. BEHAVIOR IN E-COMMERCE
58% of online users in Vitenam turn to the
internet research informaSon on productes
before buying them
(source: VCCI)
30 million Vietnamese online users have visited
online aucSon or shopping sites
(source: we are social)
46. 5. BEHAVIOR IN E-COMMERCE
What do they do?
Source: Google Study, 2015
47. 5. BEHAVIOR IN E-COMMERCE
What do they do?
Source: Google Study, 2015
48. 5. BEHAVIOR IN E-COMMERCE
What do they do?
Source: Google Study, 2015
49. 5. BEHAVIOR IN E-COMMERCE
What do they do?
81
19
No Yes
Past 3 months online
purchase (including CoD):
85%
Clothing
27% 9% 9%
Fashion
accessories
Home
appliances
Personal
grooming/ cosmetics
products
6%
Food /
online delivery
4% 2% 2%
Voucher at
restaurant / cafe
Personal
devices
Others
Online items purchased
Source: Vietnam Digital Landscape 2015
50. 5. BEHAVIOR IN E-COMMERCE
What do they do?
Source: Vietnam Digital Landscape 2015
HOW PEOPLE HEAR ABOUT THE
PRODUCT THAT THEY PURCHASED
40%
25%
13% 12%
8%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
2%
5%
6%
6%
12%
24%
43%
Email
Others
Magazine/Newspaper
Poster
Instore ads
Tivi
Online
HOW DID PEOPLE FIRST HEAR ABOUT THE
PRODUCT / OFFER FROM ADVERTISING?
52. 5. BEHAVIOR IN REGIONAL
Metro
• Ha Noi
• Ho Chi Minh
Tier 1
• Hai Phong
• Da Nang
• Nha Trang
• Can Tho
Tier 2
• Thai Nguyen
• Thanh Hoa
• Quy Nhon
• An Giang
• Dong Nai
• Vung Tau
Across 12 CiSes
53. 5. BEHAVIOR IN REGIONAL
◦ Internet penetraSon in over country
Source: Cimigo
54. 5. BEHAVIOR IN REGIONAL
◦ There is an strong increasing mobile users
in Tier 2
Source: Cimigo
55. 5. BEHAVIOR IN REGIONAL
◦ There are some differences in areas they
use the internet
Source: Cimigo
56. 5. BEHAVIOR IN REGIONAL
◦ Online communicaSon trends in Metro
◦ Social network is more dominant than
forum and blogs in Metro
Source: Cimigo