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Best Practices
   for Building and Growing an
      Indirect Sales Channel

            Jerry Jalaba
Vice President, Alliance  Channels
        Intacct Corporation

          April 29th 2008
Start with the 3 KEY Questions

  What can the partner offer your company (and is it
  worth the cost to you)?

  What can you offer the partner (and is it worth the cost
  to them)?

  Does 1 + 1 = 3 ???
Partners are an Investment and an Asset


  Technical/Sales    Comprehensive sales and product
     Training        education/certification



                    Sales training, collateral, marketing
        Sales
                    materials, lead generation, tools and
     Investment     product positioning


     Marketing        Develop initial marketing/sales
                      plan. Opportunity development
    Commitment        activities.
Best Practices for Building and Growing an Indirect Sales Channel
Best Practices for Building and Growing an Indirect Sales Channel
Best Practices for Building and Growing an Indirect Sales Channel
Best Practices for Building and Growing an Indirect Sales Channel
Best Practices for Building and Growing an Indirect Sales Channel
Best Practices for Building and Growing an Indirect Sales Channel

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Best Practices for Building and Growing an Indirect Sales Channel

  • 1. Best Practices for Building and Growing an Indirect Sales Channel Jerry Jalaba Vice President, Alliance Channels Intacct Corporation April 29th 2008
  • 2. Start with the 3 KEY Questions What can the partner offer your company (and is it worth the cost to you)? What can you offer the partner (and is it worth the cost to them)? Does 1 + 1 = 3 ???
  • 3. Partners are an Investment and an Asset Technical/Sales Comprehensive sales and product Training education/certification Sales training, collateral, marketing Sales materials, lead generation, tools and Investment product positioning Marketing Develop initial marketing/sales plan. Opportunity development Commitment activities.