Seven Rules for Kick-Ass Market Positioning

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The valuations of market category leaders are 10x that of their competitors. Yet, building a leadership position in established and emerging market categories remains elusive for most enterprise technology companies. Learn a new approach to company positioning that has proven to drive leadership positions and serve as a catalyst for revenue stimulus and category changing buying criteria.

Économie & finance

Seven Rules for Kick-Ass
Market Positioning
g

Chris Roon
Partner

Today’s Agenda

Introduction
When to re-position?
New Positioning Model
7 New Rules: Winning Positioning Strategies
Conclusion
C l i

Introduction
Chris Roon: Seasoned Sales Marketing Veteran:
23 years sales marketing
Marketing Arts – 15 years and 180 clients
Breadth of services:
– Market Validation > Positioning > Launch > Field
Enablement
Positioning – 6 step process
– Highlights today

Seven Rules for Kick-Ass Market Positioning

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