1. What other companies in B2B
have done successfully on
digital media marketing?
By
Qing Li
Mengyue Qiu
Winda Yodpinij
Stephanie Chiramberro
2. The Maersk Group is a worldwide conglomerate and operates in
some 130 countries with a workforce of over 89,000 employees.
• the world’s largest shipping companies
• shipping
• logistics
• oil and gas industries
8. Behind
the successful tool
• Immediately respond to
current situations
• come out and talk about
what has happened
instead of trying to
suppress the issue
• Always be prepared
11. LinkedIn: the shipping circle
• Discussions with shipping experts around the world
• Bringing in external intelligence
• Inspire management decisions
12. Home page : Maersk Line Social
• Adding depth and storytelling, ensuring high-quality engagement
• Content not owned by 3rd party platforms
13.
14. Conclusion
● Engaging and visual content: questions, photographs, video, links
● Fostering conversation
● Winning in the category “Community Presence” in social media
and the award for “Social Media Campaign of the Year” at the
European Digital Communications Awards held in Berlin 2012
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