Technology: How do you extend the Superbowl?

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Digital Next Australia

DNA://11 - Google

Technologie Sports

CONSUMERS NOW WANT TO
ENGAGE EVERYWHERE AT
ANYTIME

Chevy Camaro – Miss Evelyn

http://youtu.be/TCaCNz0Vml8

VW Passat – Darth Vadar

http://youtu.be/R55e-uHQna0

During the Super Bowl, mobile
searches on:

GoDaddy increased 315x compared to
38x on desktop

Chrysler spiked 102x compared to 48x
on desktop

Super computers in
everyone s hands

By the end of 2011 52%
of Australians will have a
Smartphone

Nearly half of all Australian
smartphone users are dual
screening

GOOGLE+ HANGOUTS

http://youtu.be/AwULXJlOxOU

GOOGLE+ HANGOUTS

Daria Musk

http://youtu.be/elkaaeVKMyU

GOOGLE+ HANGOUTS

New Daria Musk Hangout Platform

http://youtu.be/5xq3rUpgnv4

GOOGLE+ HANGOUTS

Black Eyed Peas Concert

http://youtu.be/edk2ZcW2GnQ

GOOGLE+ HANGOUTS

Michael Dell Using Hangouts

http://youtu.be/XT8H2Zcsk1A

GOOGLE+ HANGOUTS

Archbishop Desmond Tutu and
The Dalai Lama

http://youtu.be/1_HqVFEzY2U

New platforms are only limited by
your imagination

Technology: How do you extend the Superbowl?

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