What Google did to content last year with Panda, they're gonna do to find spam links this year 2012.

1. SEO Best Practices in 2012
What Google did to content last year with Panda, they're gonna do to find spam links this year
2012. Here's three main advanced linking tactics you can use so that your backlinking pages don't
get found by Google so you don't get penalized. If your competitors do get penalized, they'll drop
out of the index and you're there ready to take the their spot.
1. Rotating "partial match" anchor text
The anchor text is the text people click on and they'll be brought to another page. Traditionally in
SEO, people use exact match anchor text. So if you want to rank for "herbal shampoo" for
example, you've to made a thousand links point ting to your site right at the index page the same
keyword "herbal shampoo". This is very easy to find a we've seen many site penalized because of
this.
By using rotating "partial match" anchor text, you don't use your exact match keywords instead
you modify and combine them. If say your keyword is "xyz", you should use "x", "y", "xz", "yx",
"yz" and so on. The links should sound and look "natural". It wouldn't hurt in fact to add natural
signals such as "click here", "this is the best site for", those kinds of natural signals into your links
as well. Also you can use a call to action, like for example, "go herbal!", "get the best shampoo
here", etc.
Using these tactics, will rank your site just as high like the experiments SEOMoz for example have
done. It will rank your site just as high but it will be much harder for Google to find. So don't use
the same phrase anymore than 20% or 30%. the general rule of thumb is you have to have 40%
on the index page and 60% to the deep linking pages. using "partial match" anchor text that
would be much more natural.
2. Link Spikes
Link spikes are very simple for Google to find. Say if you get 5-10 backlinks a day, and all of the
sudden you get 2000 backlinks, Google monitors that up and down trend. Most of these links are
devalued anyway. The big problem is that when Google see you have link spikes, that can actually
get you penalized because that screams spam tactics. So how do you avoid getting penalized for
links spikes? The answer is simple: don't do that.
Instead of making that instant up and down trend in your backlinks instead you should invest
more on how to have a slow gradual build on your backlinks. How many links should you build?
For example you have 10 pages, that should have 30 unique visits equivalent to 150 to 300 links
maximum per month. Less than 1 year old sites should never exceed this formula. That way you
have slow increment and you don't all of a sudden 5000 links a month that Google can tell no one
is going to and everyone is clicking away from. They're using machine-learning in their algorithms
Digital Organics: Web Design Sunshine Coast - 1/102 Howard Street, Nambour, QLD 4560 T 617 5476 3800, SEO Sunshine Coast

2. now so they're looking for correlations and in this case correlation becomes causation because if
they can see three or more links spikes from your site, that's immediate penalty.
3. Panda 'spam" flag
They're continuing the Panda algorithm this year to keep finding backlink pages that are spammy
and they'll remove them from your backlink profile. It's already in effect as we've seen some sites
getting their backlinking pages removed from the index.
What you should watch out are spam professional text and duplicate content. We can avoid our
backlinking pages removed out of the index, by making sure that the text that's on it is at least
above 50 out of 100. Check spelling and grammar at http://ed.grammarly.com. Also make that if
your making a spinning software, or getting it written by somebody else, check the final version at
copyscape and make sure that it's at least 50% or 60% unique.
Why would you want to do this? Because if you have 100 backlinks and 40 of them gets spam-
flagged you can also by danger get a spam-flagged to your main site as well. You will notice that
your Page Rank is getting "Unranked" after a toolbar update or you may not notice it right away.
There's two other ways to test if your site has been penalized. The first is by searching for your
URL in Google. A site should always rank number one for its URL. If it doesn't you probably have
some kind of a penalty. Also check for your title for you index page and see if where you show up
in Google. If your title tag is unique enough and you're in a competitive market, you should show
up at least in the top 50 spots. If you don't show up for your own unique title tag, the whole text
even with quotations as well, to be sure, then it's more that likely that's some kind of penalty
going on.
For now, don't get the penalty because if you have it, it's likely difficult to get rid of that
reputation. If you want to avoid your site being penalized, follow these best practices.
Digital Organics: Web Design Sunshine Coast - 1/102 Howard Street, Nambour, QLD 4560 T 617 5476 3800, SEO Sunshine Coast