We all know how the social networking arena has developed in the past few years and how they can affect the sales and popularity of products. Several internet marketing companies use the social media optimization process to market the products of their clients.

1. Digital Marketing Proposal
www.digitalpugs.com

2. www.digitalpugs.com
Social Media Marketing

3. Our Objective
 Increase brand awareness
 Generate maximum traffic on its website
 Lead generation
 Lead conversion
Our Objective
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4. Social Media Marketing
Activities include:
SMM analysis of Competitors
Exploring possible groups/ communities in social
media
Analysis on the content that would work on Social
Media
Measuring ROI and CPC for advertising in Social Media
Analysis of the target audience behavior in Social
Media
Setting measurement metrics and benchmarks
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5.  Facebook
 Twitter
 Linkedin
 Google+
We target 4 platforms
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6. www.digitalpugs.com

7.  Tabs creation
 Apps creation (Additional cost involved)
 Keyword optimization of the content of the social page
 Posting/updates
 Polls /Quizzes
 Contest running
 Campaign setup
 Creation of hashtags
Facebook Activities
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8. www.digitalpugs.com

9.  Participation in trending hashtags
 Appropriate tagging
 Participation in conversations of active members
 Tracking people from the TG searching for respective
Geography
 Creation of hashtags
 Tracking influencers
Twitter ActivitiesTwitter Activities
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10. www.digitalpugs.com

11.  Postings about services offered for respective Domain
 Promoting our brand on various groups
 Posting reviews
 Tracking of relevant audience
 Creation of discussion forums & communities
Linkedin Activities
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12. www.digitalpugs.com

13.  Posting stuff relating to website keywords to improve
website ranking
 Creating rating and review system
 Participation in various groups and promoting our
brand there
 Using (*) and (#) to highlight our services on google
search
Google + Activities
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14. SOCIAL MEDIA
MONITORING
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15. ROI Metrics
ROI Metrics What is it Usage and analysis
Social
connections
Number of fans
/followers on
social page
It is used to generate a large fan base, which
needs to be done in the long run. This is an
indication of how large a fan following you
have. But it needs to be driven both by brand
and by budget.
Social page
views
Number of
people who
visited your page
The number of pages views that your branded
page has given a clear indication of how much
engagement you have with the users. This is
more important than a random page view on
any page
Engagement
rate
The metric from
the graphic below
is basically the
total of likes and
comments
divided by a total
fan count
It lets you take note of what you posted and, as
importantly, when. Having a high engagement
rate will help to build your EdgeRank! Also,
take note as to whether the reaction was
positive or negative
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16. Thank You!
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