One of the fastest ways to draw more potential customers to your website is pay-per-click (PPC) advertising. Using various tools one can display ads in the sponsored results section of search results pages and pay a fee each time someone clicks through from the ad to their site. But PPC can be risky if not executed correctly. Here, we outline a few ways to do much more than just keep your head above water with paid search. Site: http://www.digitalsuccessagency.com/blog/364/proven-building-blocks-to-a-successful-pay-per-click-campaign.htm

1. Proven building blocks to a successful Pay-per-click (PPC)
campaign
As PPC platfo s e e popula ized o e a de ade ago, ou’ e likely already
picked up a few great ways to run a PPC campaign over these years. However,
what most people using Pay-Per-Click ad e tisi g platfo s do ’t k o is ho to
get that certain edge up on their competitors with time-tested techniques. Here,
we outline a few ways to do much more than just keep your head above water
with paid search.
1.Build continuity in Ad Copy and Landing page
Be it display or search, stay mindful of creating a sense of continuity between
your ads and landing pages by linking where your clickers click vs. where they end
up. This idea comes back to the journey your customers make when discovering
your brand. In this, you can employ the use of a visual element in a display ad
that is also being used in your ad’s landing page or a use textual element in your
paid search ads that carries through similarly. If your paid search ads boast a giant
dis ou t, ou’d ette e leadi g to a la di g page that highlights a discount in a
correlational manner, or a percentage of that traffic will almost instantly bounce.

2. Over the years, companies have seen both higher clicks and conversions when
this continuity is strongest.
2.Constant ad copy optimization testing
Several things we already know is that ads need to be relevant, precise, and
convincing. Ho e e , this is othi g o e tha a fo ula ith i fi ite a ia les…
which is useless until the variables have been tested over and over. The best part
is, there’s p ett u h e e goi g to e a single best way to write the copy in
your ad, but with testing you can get close. Having a robust store of ads that are
set to rotate while constantly refreshing your list and putting in new ideas is the
best way to go about doing this. Working with more than one brain on a task like
this is also highly recommended as one person can write only so much creative ad
content.
3.Really consider your Call-To-Action (CTA)
Instead of thinking for a minute or so then plopping your thoughts down in your
ad, do a research first. What I mean by this is to go and analyze competitors
CTA’s, co sider your la di g page CTA’s co pared to your paid search CTA’s, or
simply try something new instead of sticking with what you know. Slapping a
lea o e o f ee uote onto all of your ads just to get them rotating is a
rookie mistake that should be avoided.
4.Eliminate waste in your targeting

3. Geographic targeting is pretty simple for some companies as they jot in their local
su ou di gs a d fo get the est. Ho e e this does ’t al a s o k so s oothl ,
especially for companies that provide products or services through a virtual
medium. Many times, your local targeting brings in only a fraction of what you
want or larger geo targeting brings in traffic that is irrelevant to your business. If
your paid search ads are appearing in front of the wrong audience, you do indeed
have reason to be alarmed. Fortunately, doing just a little research on where your
audience resides, be it in certain major cities or in particular states, can help you
quickly whittle down your parameters to the zip code.
5.Be Bold, and use a mobile call-only campaign
He e’s h : searchers on mobile are 9 times more likely to call you from your ad
than they are from a desktop and those
calls are over three times more valuable
than a simple click. Compelling
argument, I know. When you use a call-
only campaign, however, you wave the
ight to allo ou e site’s li k to e
clickable as it is directly replaced with
your phone number, like this picture
taken directly from the AdWords blog
depicts. Instead of having to muddy up
the process of attaining a customer
conversion, you having the shoot directly
from search to call and skip the middle man entirely. As this type of campaign was
o l i t odu ed ea lie this ea , it’s al ead looki g to e a e a d e iti g
option for people who want to add rocket fuel to their paid search ads and get
calls and conversions higher than ever from Google Search.

4. Key points to take away
This world we know as Google Search is indeed highly competitive, which forces
us all to be the best we can be when crafting a paid search ad campaign. The e’s
undoubtedly a lot to learn when using a PPC platform, AdWords especially. If
these couple tips inspired you to make a proactive change in how you run your
PPC a paig s, the hats off. We o k e e da ith AdWo ds a d k o it’s a
st et h to all this e e the tip of the i e e g. I this ega d, it’s eas to feel
overwhelmed and under optimized, so drop us a message if ou’ e ead to see
results.
Image credit: http://adwords.blogspot.com/2015/02/charge-up-your-phones-with-call-only.html
https://pixabay.com/en/seo-sem-google-marketing-793032/