Digital Marketing Case Study - Aircel (Save Our Tigers Campaign)

1. © Digital Vidya
Digital Marketing
Bootcamp
Case Study - Aircel “Save Our Tigers”
www.digitalvidya.com

2. © Digital Vidya
www.digitalvidya.com

3. © Digital Vidya
www.digitalvidya.com

4. © Digital Vidya
Aircel Brand Campaigns
• Telecom company’s biggest ad spenders
• Loyalty to phone numbers not companies
• Promotions dominate ad stories
• Late entrant in the upcountry markets
• Launched on the platform of “services
beyond mobility”
• Wooing young TG
www.digitalvidya.com

5. © Digital Vidya
Brief to Agency
• Creative idea that will raise awareness
• A brand campaign that is interactive
• Lifecycle beyond a campaign burst
• Create a 360 campaign
www.digitalvidya.com

6. © Digital Vidya
www.digitalvidya.com

7. © Digital Vidya
Desired Results
• 70,000 registrations on Microsite
• 5000 followers on Twitter
• 10,000 followers on Facebook
• All call-to-action to land online
• Generate PR hype
www.digitalvidya.com

8. © Digital Vidya
www.digitalvidya.com

9. © Digital Vidya
www.digitalvidya.com

10. © Digital Vidya
www.digitalvidya.com

11. © Digital Vidya
www.digitalvidya.com

12. © Digital Vidya
www.digitalvidya.com

13. © Digital Vidya
Actual Results
• Over 200,000 registrations on the microsite
• Fan following online (FB, Twitter) crosses
225,000
• Traffic to the microsite touches 2.2 m
• Brand awareness zooms ahead
• Becomes people campaign
• Media and celebrities jump-in making it bigger
www.digitalvidya.com

14. © Digital Vidya
Thank You!
Want to leverage SMM for your Business?
Join us in our next Bootcamp
www.digitalvidya.com
twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com
www.digitalvidya.com