Contenu connexe
Similaire à Opportunities Offered by Social Media
Similaire à Opportunities Offered by Social Media (20)
Plus de Digital Vidya (20)
Opportunities Offered by Social Media
- 2. © Digital Vidya
Where have you seen Paid
Advertisements in Digital Space?
www.digitalvidya.com
- 11. © Digital Vidya
40 mil visitors/month
Broad (B2B Search Engine and
Ad Network)
Bidding (4-5$/click for top 3)
www.digitalvidya.com
- 15. © Digital Vidya
Visibility Analysis
Organic Ranking Visibility Side sponsored ad Visibility
Rank 1 – 100% Ad 1 – 50%
Rank 2 – 100% Ad 2 – 40%
Rank 3 – 100% Ad 3 – 30%
Rank 4 – 85% Ad 4 – 20%
Rank 5 – 60% Ad 5 – 10%
Rank 6 – 50% Ad 6 – 10%
Rank 7 – 50% Ad 7 – 10%
Rank 8 – 30% Ad 8 – 10%
Rank 9 – 30%
Rank 10 – 20%
Shown in a percentage of participants looking at a listing in this location
-Source Enquiro
www.digitalvidya.com
- 16. © Digital Vidya
Spending
11% money is spend on SEO and 87% money
goes to PPC.
– Source SEMPO
www.digitalvidya.com
- 17. © Digital Vidya
Irony
SEO drives 75%+ of all search traffic, yet
garners less than 15% of marketing
budgets for SEM campaigns. PPC receives
less than 25% of all search traffic, yet earns
85%+ of Search Engine campaign budgets.
www.digitalvidya.com
- 18. © Digital Vidya
Inquiry
Why does paid search earn so many
more marketing dollars?
www.digitalvidya.com
- 22. © Digital Vidya
Reach & Visibility
Engagement
Relationships
Leads & Sales
Feedback
www.digitalvidya.com
- 23. © Digital Vidya
IT Services Company Data
Traffic Cost Leads R. Leads CPC CPL
March’10 9951 5338 26 10 0.54 205
April’10 6828 4459 36 7 0.65 124
May’10 6607 5314 43 10 0.80 124
June’10 6609 5277 50 10 0.80 106
July’10 6772 5288 34 10 0.78 156
Aug’10 6340 4922 58 10 0.78 85
Sep’10 5543 4800 20 13 0.87 240
www.digitalvidya.com
- 26. © Digital Vidya
Google Ads
Good Points:
1. Call for action in the Ad - “Register Free”
2. Attempt to build credibility - “Asia #1 Franchise website”
Week Points
1. Communicating what company have, rather then what customer want?
2. What customer will get is not communicated.
www.digitalvidya.com
- 27. © Digital Vidya
Another Option
Want to own a Franchise?
2000+ Options: All verticals
65,000 already supported, Start Now!
www.FranchiseIndia.com
Good Points:
1. Addressing the customer requirements directly.
2. Customer concerns at search stage getting
addressed
3. Call for action in the Ad - “Start Now”
4. Attempt to build credibility - “65,000 already
supported”
www.digitalvidya.com
- 30. © Digital Vidya
Take 30 seconds
and get…
1. Quotes from Top 10
Companies
2. Compare and Shop
Online in just
minutes.
www.digitalvidya.com
- 31. © Digital Vidya
Cisco – Google Ad
1. Talking at customer’s concerns - partially
2. Cisco Credibility in Business Video not established
3. Call for action is weak
www.digitalvidya.com
