2. Digital Marketing Role in Customer Acquisition
Online Presence
SEO, Ads,
Email, Social Reach Leads Sales
Media…
Audience
Aggregation
Analytics (Metrics, Tools)
Conversion Optimization
7. Message: People are thinking
beyond “Sales Ready Leads”
Source: http://www.marketingcharts.com/direct/online-research-takes-up-large-portion-of-shopping-time-19002/
8. Majority is not “ready to buy” yet
Majority
Ready to Buy
Never Buy
9. Upto 95% of qualified prospects on
your website are there to research
and not to buy
But as many as 70% of them will buy
either from you or your competitor
Source: http://docs.cdn.marketo.com/definitive-guide-to-lead-nurturing.pdf
22. 2 Ways to Target audience Online
Interest Demographics
Targeting Targeting
Type of content Personal &
published, Professional Profile
consumed or specified by the
engaged Users
35. Eventbrite using Social Media
• Users are encouraged
Discover a Share it to share events on their
new event
Social Media profiles
• Event sharing provides
viral reach and
Buy tickets
ultimately leads to
revenue
– Facebook: $2.52 per share
Company: Eventbrite
– Twitter: $0.43 per share
– LinkedIn: $0.90 per share
Generating Revenue by encouraging Sharing on Social Media
36. Kitchen Equipment Company & YouTube
~200M Video Views, ~400K Channel Subscribers, 700% increase in Sales