Care about leveraging Social Media for Lead Generation & Sales for Banking Sector? You will this case study based deck relevant and useful. Presented live at The Bank Branch of the Future Conference in Malaysia on Oct 14, 2014 by Pradeep Chopra, CEO of Digital Vidya. Find more about Digital Vidya at http://www.digitalvidya.com

1. Social Media
For Customer Acquisition
Banking Sector
Presented at Bank Branch of the Future Conference in Malaysia on Oct 14 (2014)

2. Agenda
• Introduction
• Case Studies
• Framework to Multiply Revenue through
DM
• Exercise: Facebook Adv Strategy for Lead
Generation
• Q & A

4. Let’s learn from Real Examples

5. Customer Acquisition
Influence
Lead
Sale

6. Customer Awareness/Marketing
Source: Capgemini - Social Banking

7. Customer Insights
Source: Capgemini - Social Banking

8. Lead Generation
Source: Capgemini - Social Banking

9. Customer Service
Source: Capgemini - Social Banking

10. Brand Building
Source: Capgemini - Social Banking

11. ICICI Bank

12. 28% Increase in Revenue for SMBs

13. Amex: Realize your Potential

14. Kotak Bank: Transfer Money through FB

15. ASB Bank: Virtual Branch on FB

16. Let’s learn from few Non-
Banking Examples

17. Tweet 2 Order

20. QR (Quick Response) Codes

21. Customer Acquisition Framework
Reach
Online Presence
Audience
Aggregation
Leads Sales
SEO, Ads,
Email,
Social
Media…
Conversion Optimization
Analytics (Metrics, Tools)

22. KISSmetrics Post Trial Sign-up Flow

23. KISSmetrics Welcome Email

24. KISSmetrics Evangelizing Email

25. KISSmetrics Relationship Email

26. Real Opportunity
Reach Leads Sales Revenue Growth %
1000 100 10 1 Lac
1500 150 15 1.5 Lacs 50
1000 150 15 1.5 Lacs 50
1000 150 15 1.5 Lacs 50
1000 100 20 2 Lacs 100
1500 337 67.5 6.75 Lacs 575

27. Exercise: Online Advertising
Strategy for Lead Generation

28. Remarketing/Retargeting

29. Remarketing Example

30. Google Adwords vs Facebook Ads
• Adwords: intent => higher conversion
• Facebook: targeting
• Facebook: early mover advantage

31. Opportunity of Targeting on Facebook
• Age
• Location
• Gender
• Interest & Behaviour
• Relationship Status
• Social Connection on Facebook
• Occupation
• Education

32. Interest & Behaviour Targeting

33. Custom Audience: Email/Phone/UID

34. Retargeting on Facebook

35. Landing Page Optimization

36. Customer Acquisition Framework
Reach
Online Presence
Audience
Aggregation
Leads Sales
SEO, Ads,
Email,
Social
Media…
Conversion Optimization
Analytics (Metrics, Tools)

37. Time to Create Your Strategy
http://bit.ly/dv-ws

38. “Anti-Social” Bank

39. True Victory!
“Talking to Zappos is like talking to a Friend
who happens to sell Shoes.”

40. Terima Kasih!
Let’s continue this conversation…
On Social Media Off Social Media
@MyDigitalVidya
info@digitalvidya.com
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