Care about how to leverage 'Surviving Google : SEO In 2016'. You will find this deck presented by the industry expert Karanam Srikanth, Head Digital Marketing. Spectraforce Technologies, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/

1. Surviving Google: SEO in 2016
Karanam Srikanth, Head Digital Marketing, SpectraForce Technologies
January 8, 2016

2. I’m
Head of Digital Marketing for SpectraForce
Lead Digital Marketing Consultant For MASI Enterprises AU
Founder of MGAW.in (Marketing Genius At Work)
Founder of DigitalSrikanth.com
9 Years of SEO, SEM & SMO Actual Experience
Has Conducted Over 500+ Audits
Managed over 500+ Clients Across 3 Continents
Trained SEO teams on Three continents
Youtuber 1. Khelodilse. 2. digitalsrikanth
Man City fan for life 

3. House Keeping 
It will be a 1 Hour webinar. I will try to keep it interesting till the end.
Q&A after the webinar.
If you can’t listen to the audio please type in the message box.
If you are a SEO, then you will be a little disappointed but you will have a
different perspective.
If you are a Business owner/Blogger/Entrepreneur and looking for increase
traffic then you are in right place at the right time.
If you are a newbie trying to understand what SEO or Digital Marketing is,
you will just have to listen till the end and may have to listen twice or thrice
to understand entire information. Recording will be available.

4. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
THE GOOD OLD DAYS
IN EARLY 2000’S
Organic
SERP

5. ORGANIC SEARCH returns naturally generated web page listings that are
relevant to this or that search term.
UNIVERSAL SEARCH provides you with a blended set of organic listings
(content sites), paid results (ads) and specialized results (video, maps,
images, news, deep articles etc.) delivered for a given query.
VERTICAL SEARCH returns specialized results which represent different types
of content for a query. You can search for images in Image Search, for videos
in Video Search, for news in News Search, and local shops or restaurants in
Maps Search or specific search engines like Yelp, Open Table etc. Vertical
results are returned by Google within universal search results.

6. WELCOME TO 2016 SERP’S

7. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
ORGANIC RESULTS & ENHANCEMENTS
1. Organic Search Result 2. Organic With Date Add-on
3. Virtual Path 4. Full Site Links

8. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
ORGANIC RESULTS & ENHANCEMENTS
5. Organic With Site Search Result 6. Organic With Review Stars
7. Organic With Video Thumbnail
8. Organic With Recipe Thumbnail

9. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
ORGANIC RESULTS & ENHANCEMENTS
9. Organic With Knowledge Snippet 10. Organic With Review Stars

10. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
VERTICAL RESULTS
Image Results Google Places Results
News Results

11. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
VERTICAL RESULTS
In-depth Articles
Twitter Results

12. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
LOCAL RESULTS
Local Pack Results With Directions

13. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
Local Results
Local Pack Knowledge Panel

14. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
SERPS WITH VERTICALS
16%
47%
2%
35%
Sales
Enhancements
Verticals
Local
Search Results

15. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
ADS & SHOPPING
Adwords Ads (Top/Bottom) Right Column Ads
Ads With Extension

16. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
ADS & SHOPPING
Paid Shopping Left Column Shopping Right Column Ads

17. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
ADS & SHOPPING
Watch Now Ads Book A Room Ads

18. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
ADS & SHOPPING
Flight Booking Ads
16%
47%
2%
15%
20%
Verticals
Enhancements
Verticals
Local
Ads & Shopping
Search results

19. REVENGE OF THE
GOOGLE KNOWLEDGE
GRAPH

20. • 02
KNOWLEDGE CARDS

21. KNOWLEDGE PANELS

22. KNOWLEDGE GRAPHS IS AN ECO
SYSTEM

23. ENDLESS ANSWERS ?

24. FEATURED SNIPPETS

25. BUILT ON YOUR DATA

26. BUILT ON YOUR DATA

27. WHAT IS THE QUESTION ?

28. IT’S JUST BEGINNING

29. 16%
47%
2%
15%
17%
3%
Verticals
Enhancements Verticals Local Paid knowledge search
• 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
SERPS WITH VERTICALS

30. ARE ANSWERS
BEING DRIVEN BY
MOBILE

31. IS YOUR NICHE
SAFE FROM
DISRUPTION

32. THE RISE OF GOOGLE
CONTENT KING

33. DEFINITIVE ANSWERS

34. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
POPULAR ENTITIES

35. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
DATA PARTNERSHIPS

36. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
COMPETITIVE TOOLS

37. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
Competitive Tools

38. SMART
ALGORITHMS
LEAD TO SMART
DATA CURATION

39. FROM CURATOR TO CREATOR
TRYING TO CAPTURE EVERY NICHE

40. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
WHAT NICHE IS NEXT

41. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
BUILD DEEP CONTENT

42. ADD VALUE AND INSIGHT

43. BRING YOUR A+ GAME

44. IT CAME FROM THE
MOBILE SERPS

45. LET’S TALK ABOUT MOBILEGEDDON

46. GOOGLE GOT WHAT THEY WANTED

47. OVER 60% OF INTERNET USERS IN INDIA ACCESS
INTERNET VIA THEIR PHONES NOW.

48. WELCOME TO THE MOBILE FIRST ERA

49. DESKTOP CAROUSELS

50. CAROUSELS WERE
CREATED FOR
MOBILE

51. DESKTOP CAROUSELS

52. SNACK PACKS
WERE CREATED
FOR MOBILES

53. REMEMBER THIS ONE

54. NEW CONTENT
DOMINATES ON
MOBILE

55. TEST YOUR SITE AND RUN YOUR NUMBERS

56. ATTACK OF THE
AD HYBRIDS

57. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
ADS & SHOPPING
Paid online Movies Paid Hotel Booking

58. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
ADS & SHOPPING
Paid Online Music

59. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
ADS & SHOPPING
Paid Online flight booking

60. GOOGLE IS A
COMMERCIAL
ECO SYSTEM

61. APP PACKS CAN
REPLACE UP TO
6 ORGANIC SPOTS

62. • 09:30• 10:00• 10:40
LOOK TO MOBILE
TO SEE THE FUTURE
OF ADS

63. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
IS THIS THE FUTURE?

64. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
COULD ADS ESCAPE?
JustaConcept

65. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
EXPLORE ALL OPTIONS

66. CAN WE SURVIVE
THE FUTURE?

67. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
ARE SERPS DISAPPEARING ?

68. WILL VOICE BE THE DEATH OF SERPS?

69. WHAT IF KEYWORDS
DON’T MATTER?

70. THIS MATTERS A LOT TODAY

71. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
SO, EITHER CLOSE YOUR EYES
JustaConcept

72. OR, OPEN YOUR EYES
JustaConcept

73. SHORT TACTICS, LONG STRATEGY

74. Mozcast.com/keyopp

75. Moz

76. • 08:00• 08:45 • 09:30• 10:00• 10:40
http://white.net/now-provided/

77. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40
http://keywordtool.io/

78. 5 Vertical Search Engines you
need to optimize your
content for.

79. Image Search Optimization
Considering that image search is the most popular vertical after web search. There is a
classic Google Image Search and there are vertical websites and mobile app platforms
which have a huge number of active users continuously growing at an exponential rate.
Pinterest and Instagram are perfect image platforms for you to raise your brand
awareness and lead generation.

80. Video Search Optimization
Videos are as popular as images and have their own rules for optimization. Everybody
knows that Google Video Search is the synonym for YouTube Search. This is in fact the
№2 largest search engine in the world, so you need to make every effort to succeed on
YouTube and win more rankings on its engine for your top performing keywords.

81. Apps Search
Today, in the era of mobile-friendly web search, the App Store Optimization (aka ASO)
should be one of your top-level priorities on the way to website search engine
domination. Make sure you have an effective ASO strategy

82. Local Search
Local businesses can generate effective revenue only when business owners know the
fundamentals of local SEO and apply them for the effective online promotion of their
product benefits. With this Local SEO Guide you can learn some of the core principals of
up-to-date local SEO for small and medium businesses.

83. Shopping Search
Shopping is the most competitive market of all. You can benefit from running your
advertising campaigns with the help of Google Adwords and selling your products via
Amazon or eBay. Since Amazon and eBay are search engines themselves with their own
system of SEO factors and hierarchies, you should take a nuanced approach to their
vertical shopping SE optimization. While optimizing your eCommerce site, be sure to
provide an intuitive, mobile-friendly interface and usability, since this is what makes
Amazon and eBay do better than Google and other competitors.