Know about How to Use Marketing Automation to Convert More Leads to Sales. Gain insights from the webinar led by David Fallarme, Head of Marketing, SEA & India, HubSpot

2. How To Use Marketing
Automation To Convert More
Leads to Sales
David Fallarme
Marketing @ HubSpot

4. We’ve all been exposed to crappy marketing
automation

5. How to build an awesome
marketing automation system

6. MARKETING
44,000+
CUSTOMERS
SALES
CRM

7. Marketing Automation 101
1
2
3
4

8. But before all of that,
you need leads!

9. Marketing automation
only works when you
have a database

10. Question:
how do you get leads?

11. Who are your Personas?
Free tool:
Make My Persona
Give them names,
flesh out their details

13. Ebooks & Resources
hubspot.com/resources

14. Free Tools & Microsites
website.grader.com

15. Now that you have more
leads…

16. Marketing Automation 101
1
2
3
4

17. Marketing Automation 101
Segment your leads1
2
3
4

18. Define your segments
Buyer’s journey?
Different personas?
Ebooks viewed?

19. There are many ways
to segment your
audience!

21. Marketing Automation 101
Segment your leads
Show them the right content
1
2
3
4

22. Treat people differently
based on segments!

23. Use Workflows
A workflow is series of automated actions
that you can trigger to occur based on a
person's behaviors or contact information

25. Create relevant content for your
segments
Different segments may be looking for
different types of content.
Avoid a “one size fits all” approach

28. Nurture with relevant
content

31. Customize CTAs
Change your website’s content based on your
relationship with the segment; show them a
relevant Call To Action
Read Blog
Talk to Sales

33. Marketing Automation 101
Segment your leads
Show them the right content
Set up triggers
1
2
3
4

34. Increase conversions with
perfect timing

35. Webpages visited
If Lead visits Page X, notify Sales

36. Social media
If Lead mentions us, notify Sales?
If Lead mentions us, send email?
@HubSpot
@HubSpot

37. (a quick story)

38. Marketing Automation 101
Segment your leads
Show them the right content
Set up triggers
Measure results
1
2
3
4

39. How do you know if your
automation programs are
working?

40. Measure workflow performance

41. Has your funnel improved?

42. Time spent on strategy?
Team can add more value?

43. Recap

44. Marketing Automation 101
Segment your leads
Show them the right content
Set up triggers
Measure results
1
2
3
4

45. Questions?
academy.hubspot.com