Digital Wavefront - Integrated Marketing Model and Approach
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Characteristics of the one-way marketing model of the late 1800's and most of 1900's and how it has evolved to a new 2-way integrated multi-channel approach that includes the web, social, local and mobile. Includes social media stats on Twitter, Facebook and YouTube. Digital Wavefront is a Boston-based Marketing Services Provider that offers performance-focused technology solutions to empower digital marketing initiatives. We design, build and deliver multi-channel integrated marketing campaigns and programs.
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Digital Wavefront - Integrated Marketing Model and Approach
- 1. New Rules of Engagement Marketing
- 2. The Ecosystem is Evolving…Fast Late 1800’s ’00s ’10s ’20s ’30s ’40s ’50s ’60s ’70s ’80s ’90s ’00s ’10s SoLoMo Rate of adoption has never been faster. Notice the compressed timelines characteristic of the late 90‟s and early „00s.
- 3. Marketing Technology Landscape Marketing Technology Direct Mail PCs Email Ads Browsers Print WWW Search Billboards Late 90‟s - „00s Video Games AI Television Mobile Platforms Video Coupons Radio Social Natural Language Infomercials Post-PC Devices Marketing and Technology as Silos
- 4. Marketing Technology Landscape Marketing NOW Technology PCs Direct Mail Email Ads Browsers Print WWW Search Television Video Games Video Coupons AI Mobile Platforms Social Infomercials Radio Natural Language Post-PC Devices INTEGRATED approach to Marketing and Technology
- 5. The Old… One-way messages (Ads, Print) Broadcast (TV, Radio) Secrecy (Don’t ask don’t tell) One-time Deals (Money-chasers) What‟s in it for me? (Inward thinking)
- 6. …gives Way to The New Engagement Personalization Collaboration Transparency & Trust Long-term Relationships Not about You or Me. It‟s about US.
- 7. What is Social Media?
- 9. Why Social Media? Twitter (launched: 2006) 200 Million Users 3 years, 2 months, 1 day to the first billion 140 Million Tweets per Da 25 Billion tweets in 2010 #stevejobsrip #beyonce 99% of Top 200 Non-profits 8,868 TPS 35 Global Heads of State “Akemashite omedetou gozaimasu” 6,939 TPS
- 10. Why Social Media? Facebook (launched: 2004) 800 Million (and growing…) 40% of the US Population is on Facebook 250 Million photos are shared EVERY DAY 1 TRILLION Minutes are spent on Facebook EACH MONTH!! 350 Million Users access Facebook FROM MOBILE 2 Billion likes/comments are posted EACH DAY
- 11. Why Social Media? YouTube (launched: 2004) 500 Million Unique Visitors PER MONTH 5.5 Hours per user PER MONTH 3 Billion videos are viewed EACH DAY 150 Years of videos are watched on Facebook EVERY DAY 700 Billion playbacks in 2010 48 Hours of video is uploaded EACH MINUTE
- 12. Who is Digital Wavefront? Boston-based Marketing Services Provider that offers performance-focused technology solutions to empower digital marketing initiatives. We design, build and deliver multi-channel integrated marketing campaigns and programs.
- 13. Our Values
- 14. We Believe In… Creating and nurturing long-term relationships through mutual trust Keeping things simple A performance-focused approach Creating solutions that are non-disruptive Going above and beyond Creating a delightful experience
- 15. Our DNA Non-disruptive Versatile Fast Problem solvers Accommodating Great Listeners! Respectful Technology Experts Team Player Performance-driven Goal-oriented Detail-oriented Fun-loving Efficient Thought Leaders Creative Open Co-operative Easy to work with
- 16. What Defines Us Performance-focused Approach Best Practices Implementation Technical Versatility Customized Solutions Flawless Execution Agile Processes
- 17. Contact Information Say Hello! 781-229-5842 Share Ideas http://digitalwavefront.com/blog Follow Us @BOSMarketer Like Us http://facebook.com/digitalwavefront Come Visit 67 South Bedford Street Suite 400 West Burlington, MA 01803
- 18. Thank You.