Discover social media marketing tactics and examples from our C3 event, led by Bob Cargill - Director of Social Media at Overdrive Interactive. Guests connected, conversed and curated ideas for using social media as a business tool.
8. The Benefits of Using Social Media
• Learning More about the Industry in Which You Work
• Establishing Yourself as a Thought Leader
• Sharing Knowledge with Friends, Followers and Fans
• Building a Network of Loyal Support
• Keeping Up with New Technology and Tools
• Extending Your Reach to a New Audience of Constituents
• Developing a Bigger and Better Brand
• Attracting New Business Leads and Sales
• Getting Found Online More Frequently
• Managing Your Business and Personal Reputation
• Tracking Your Influence on the Web
• Cozying Up to Celebrities
9. Most Popular Sites for Social Commerce
Source: www.emarketer.com chart featured in Nanigans, “Facebook Leads eMarketer’s Social Commerce Roundup,” August 13, 2014
http://www.nanigans.com/2014/08/13/facebook-leads-emarketers-social-commerce-roundup/#prettyPhoto
22. Social Media Engagement Tactics
• Ask Questions
• Offer Discounts and Deals
• Be Responsive
• Fill in the Blanks
• Tag People and Companies
• Provide Incentives and Rewards
• Share Third-Party Content
• Newsjack Relevant Events
• Inspire and Motivate Others
• Have a Sense of Humor
• Be Informative and Educational
• Use Your Own App
• Hold Twitter and Facebook Chats
• Crowdsource Photos with Hashtags
• Run Sweepstakes and Contests
• Advertise Your Business
23. Social Media Strategic Plan
• Agree on your objectives.
• Establish a team.
• Understand your audience.
• Research the influencers.
• Study the competition.
• Develop your content.
• Consider paid and promotional activity.
• Align with the business.
• Identify your channels.
• Build a foundation.
• Choose your tools.
• Define success.
• Deploy your tactics.
• Monitor your activity.
• Measure the results.
• Adjust course as necessary.