Responsive website design is more than just delivering pretty eye candy. It's creating an experience that delivers maximum usability agnostic of the device that the user is consuming your content with. Learn why responsive design is important.

1. Responsive Design
It’s Not All About Eye Candy

2. Imagine you are on your phone and both of these mobile sites
feature Something Interesting you are browsing for.
Which would you choose?

3. Great Content, Distracting Navigation
On Mobile, compelling links don’t
always lead to usable content.
For mini websites like this, creative
mobile gestures (Press & Zoom,
Swipe, Drag) are required.
This adds TIME and WORK to the
user’s experience with your brand.

4. Responsive Design Saves Time
Consistency
It is an adaptation to the way we use devices.
 Responsive sites provide a seamless transition
for the multi-screen user.
Agnostic
Responsive sites react and format the content to the
device being used.
 Laptops / Desktops
 Smartphones
 Tablets

5. A Sizable Difference
We adjusted the size and shape of the browser on a PC to compare the Wall Street
Journal’s non-responsive website and Mashable’s responsive site.

6. Content Cut Off
Menu Options Harder to
Navigate
The Wall Street Journal site simply cuts off
content when the size and shape change.
If opened on an actual phone, the site shows
up as a tiny, less-usable version.
Call to Action
(“Subscribe”) Hidden

8. Usable Menu and Search
Options
Well Organized Visual
and Written Content
On the Mashable website, content adjusts as
the shape changes. Users can browse by
clicking a pull down menu and select articles
by swiping.
Accessible Call to Action

9. We live in a Multi-Screen World
87% of US adults own a cell phone, 45% own
Smartphones and 31% own Tablets
Tablet Sales Continue to Grow
$100 Million: Expected tablet sales for this year
Shipments are predicted to have a 28% compound
annual growth rate for the next five years.
Why is Responsive Design SO Important?

10. Consumers are using mobile devices as they
would a notebook or desktop
Close to 60% of tablet owners prefer to read news
articles on the web rather than through an app.
31% of mobile phone owners go online almost
exclusively with their mobile devices.
Mobile internet traffic makes up 13% of all global
internet traffic.
We access everything on mobile!

11. People want to access information on any
device, at any time, from anywhere.
Having a responsive site will ensure that Your
Content keeps consumers engaged via a
device of their choosing.