Discover Apps and Accessories for Your Mobile Lifestyle

a space to meet
and discover great apps
matched with accessories
that ﬁt your mobile life

© digital wellbeing labs 2010

?
What is The Applounge ?

© digital wellbeing labs 2010 2

The AppLounge is a place to enjoy a cup of coffee,
access complementary wiﬁ and discover a
curated selection of well designed applications and
services that suit your mobile lifestyle.

Regular AppTasting events and AppHealth
workshops help you to make the most of your digital
lifestyle.

Find out about the weekly changing selection of
Apps, iBooks, accessories and free offers.


Shopfront lifestyle magazine

similar content different emphasis


500 million apps downloaded and counting

Already 10,000 Apps available for iPad


curated digital lifestyle selections

urban voyager
games
iBooks ... on the town
entertainment
education city dweller
travel
lifestyle
kids in tow
utilities
music
magazines
metro ware
accessories
.....


travel lifestyle collection

Accessories Apps iBooks Music

curated digital lifestyle selections


?
Why the time is ripe right now ?


over 12 million Smartphones in UK
iPhone has 22% market share ! ...


Smart Phones everywhere ...

bh-n.com
... offer a great marketing opportunity


many emerging mobile platforms

iPhone App Store
Nokia Ovi Apps Store
Google Android Marketplace
Blackberry Apps Storefront
Palm WebOS Software Store


enabling new forms of creative expression


more than
225,000 Apps
available
on iPhone


Where can you discover
applications and services that
suit your personal lifestyle?


Places to discover iPhone Apps and Services

word of mouth blogs print mags TV ad

iTunes App Store print Genius
Store on Device ads recommendation


Service providers consistently fail
to offer introductions to the
applications and services available
through their services channels


The AppLounge catalogue

a curated digital lifestyle
selection of apps, services,
books and accessories


hospitality ﬁrst

coffee free wiﬁ


selection of App of the week
staff pick
iPhone & iPad customer recommend
Apps


Showcase of Berg Design

The Michel Thomas iPhone app


Showcase of UsTwo

Jon Burgerman and ustwo™ Inkstrumental™


http://hereﬁleﬁle.com/

useful utility app matching collection


selection of iBook of the week
staff pick
iBooks customer recommend


selection of
iBooks


selection iPad
subscription magazines


Kids Books Popo Momo Ride Ride http://www.mobileart.jp/

innovative media formats


selection of sourced to match each
lifestyle collection
accessories


MoviePeg by Magnetic North

innovative product stands


Bill Amberg iPad leather cases

exclusive protective sleeves and cases


integrated Showcase of Luckybite

design products


stereo lithography cases
Showcase Fresh Fiber


events

AppTasting evenings AppHealth workshop
partnership with app.itize.us partnership with
Jason Fields Digital Health Service

DIGITAL HEALTH SERVICE


AppClub membership


value model

what
business
model could
be the basis
for this
enterprise?


commissions are negligible

Afﬁliate
≤5%
App
le 2
5% Hipstamatic
-30
business model
% iPhone App

price : £ 1.19
De comm : £ 0.06
ve
lo
pe
r 70
%

Bento Filemaker
iPhone App

price : £ 2.99
comm : £ 0.15

shift from retail to hospitality
Hospitality

Beverages

Snacks

Free WiFi

Retail

Events

Placements


location
Carphone
Warehouse

Oxford Str

The
AppLounge Wardour Str

Meza
Floridita
Apple Store

London
Apple Store
Picadilly

© digital wellbeing labsdigital wellbeing labs 2010
© 2010

Integrating hospitality and showroom

Y
NJO
to

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p a ge
o m e of
ur h
i te to yo election
s
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m a r k e w ith
B o o k - to - d a t .
up ps
keep icked ap

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X cura

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ove r ,
o disc essories ices.
om t cc ev
g e .c n d a n g e d
loun music a AppLou
o th e ap p pp s , th e
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cti so

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ial
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G r a b s e a t.
or a
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tail.

Tak ea


Applounge WebApp brochure


Applounge network Set Up

Lifestyle Cluster =
coffee App accessories
table gallery fashion
books
Local
AppLounge
Cloud

local wiﬁ iTunes
appmenu Store
customer with
own mobile
device free wiﬁ
internet


Applounge WebApp curated content

Apps

iBooks

Accessories


partners in the collective

- www.method.com-

- www.digitalwellbeinglabs.com

- www.spotspoton.com

- app.itize.us

- www.danddlondon.com


Companies presented in the Show
Alternative Oyster laser engraved wooden Oyster card holder
Bill Amberg leather iPad & iPod sleeves
Bowers&Wilkins P5 Headphones, by Native
Case-mate design your own iPod case
Dentsu Interactive children’s book
Eat Your Feet hand drawn jewellery
Ecomodo community lending service
Fresh Fiber innovative stereo-lithography cases
FriedeModin modular fragrance
iBallz surprising iPad protection
Lucky Bite BirdBox iPod cardboard alarm clock
Magnetic North Movie-peg iPod iPad stands
Mr Jones Watches watches with a messahe
Phelan Associates solar re-charger lock
Postgarden cards that grow
Sugru innovative hack and design material
TapeRec sustainable cork sleeves for mobile devices


a space to meet
and discover great apps
matched with accessories
that ﬁt your mobile life

digital lifestyle showrooms
info@digitalwellbeinglabs.com

Digital Wellbeing Labs opened the pilot of the critically acclaimed Digital Lifestyle
Showroom during the London Design Festival 2006 at the Shop at Bluebird on
Kingʼs Road. The Showroom presented a range of curated consumer electronics
collections including the “Black and White” show and “Into the Woods...”. These
collections showcased products from well-known brands next to cottage industries
designs and custom, one-off items. The Applounge in contrast will explore a
different format more suitable to showcasing software and digital content.

Digital Wellbeing Labs investigates the development of Digital Lifestyle
Showrooms; an innovative hybrid retail environment on the high street for products
and services providing the value without the point of sale.

http://digitalwellbeinglabs.com/dwb/concepts/digital-wellbeing-pilot-showroom/

We tune technology to create harmony in your life.


Discover Apps and Accessories for Your Mobile Lifestyle

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