Digital Winners 7-8 November: Increasing ROMI based on retargeting cookies, Mari Gregersen

1. MARI L.GREGERSEN
MEDIA CONSULTANT
KO&CO AS

2. HOW WE HELPED
BOKKILDEN
KO&CO INCREASED BOKKILDEN´S
ROMI & CONVERSION RATES
UTILISING RETARGETING RISING
STAR ADS.
ADFORM WAS THE CENTRAL
CONTROL HUB FOR THE ADS.

3. BOKKILDEN

4. CHALLENGES FOR
BOKKILDEN
1. BOOK AGREEMENT
2. HIGH PURCHASE PRICES
3. COMPETITIVE GLOBAL MARKET
4. GET MORE OUT OF EVERY KRONE

5. THE GOAL
HOW TO ACHIEVE A BETTER ROMI
IN TODAYS MARKET…
MORE THAN A ROMI OF 8?

6. INSIGHTS
/BOKKILDEN
RE-ESTABLISH FORMER CONSUMER RELATIONSHIPS
REFUSE TO BUY EVEN WHEN CONSIDERING TO SHOP
DIFFICULT TO COMPETE ON PRICE
INSPIRE & SEE RELEVANT RECOMMENDED PRODUCTS
ENTER THE STORE BUT TOO MANY COME OUT EMPTY HANDED

7. THE GOAL
WE TARGETED
THE PEOPLE WHO
VISITED BOKKILDEN
WITHOUT MAKING
A PURCHASE

8. BOKKILDEN

9. BOKKILDEN

10. BOKKILDEN

11. BOKKILDEN AD

12. WIRE FRAME

13. WIRE FRAME
PHOTO
ORIGINAL
PRICE
VIDEO
SALE
PRICE
LANDING
PAGE

14. AIMS & OBJECTIVES

15. RESULTS…
CONVERSION RATES
ROMI INCREASED
FROM 8% TO 11%
FROM 8 TO
AVERAGE ORDER INCREASED
9
BY 10%
THE ADS WERE MORE INSPIRING & HOVER-OVER
INCREASED
FROM 1.36% TO 2.43%

16. RESULTS
KO&CO’S SOLUTION
INCREASED INCOME FOR
BOTH THE MEDIA AND
BOKKILDEN.

17. THANK YOU
www.Ko&Co.com