SlideShare une entreprise Scribd logo
1  sur  17
Télécharger pour lire hors ligne
Betting on long-term trends in a fast changing world
Johan Rostoft, Digital Winners, 8 November 2013
Betting on long-term trends in a fast changing world
Johan Rostoft, Digital Winners, 8 November 2013
The decision

Pure
financial

3

Synergies
The decision

Smart

Pure
financial

Synergies

Stupid

4
Key trends present both threats and opportunities

Emerging markets
Internet

It’s mobile!

Distribution

Competitive
landscape

5
Key trends present both threats and opportunities

Emerging markets
Internet

It’s mobile!

Distribution

Competitive
landscape

6
Key trends present both threats and opportunities

Emerging markets
Internet

It’s mobile!

Distribution

Competitive
landscape

7
Key trends present both threats and opportunities

Emerging markets
Internet

It’s mobile!

Distribution

Competitive
landscape

8
Given trends, online classifieds is a nice place to be…

9
Given trends, online classifieds is a nice place to be…

10
Given trends, online classifieds is a nice place to be…

11
Telenor brings value to the table, …

Zero-rating campaign with
facebook in Malaysia

12
Telenor brings value to the table, …

Zero-rating campaign with
facebook in Malaysia

13
Telenor brings value to the table, …

Zero-rating campaign with
facebook in Malaysia

14
…and we team up with the global leader!

Zero-rating campaign with
facebook in Malaysia

15
The strategy

Smart

Pure
financial

Synergies

Stupid

16
Thank you

Contenu connexe

Similaire à Digital Winners 2013: Johan rostoft

AdReaction - Ghana
AdReaction - GhanaAdReaction - Ghana
AdReaction - Ghana
Kantar
 
Monetizing mobile
Monetizing mobileMonetizing mobile
Monetizing mobile
MobiClicks
 
Sea planning day 2012
Sea planning day 2012Sea planning day 2012
Sea planning day 2012
bangkokurban
 
Play marketing white_paper
Play marketing white_paperPlay marketing white_paper
Play marketing white_paper
Goodbuzz
 
eTail Asia Perfecting the Fundamentals of Ecommerce 2014 Agenda
eTail Asia Perfecting the Fundamentals of Ecommerce 2014 AgendaeTail Asia Perfecting the Fundamentals of Ecommerce 2014 Agenda
eTail Asia Perfecting the Fundamentals of Ecommerce 2014 Agenda
digitalinasia
 

Similaire à Digital Winners 2013: Johan rostoft (20)

Prestige100 mobile2012
Prestige100 mobile2012Prestige100 mobile2012
Prestige100 mobile2012
 
Andy Barke IMUK Slides
Andy Barke IMUK SlidesAndy Barke IMUK Slides
Andy Barke IMUK Slides
 
Insight Gained - Chinese Traffic Verticals
Insight Gained - Chinese Traffic VerticalsInsight Gained - Chinese Traffic Verticals
Insight Gained - Chinese Traffic Verticals
 
AdReaction - Ghana
AdReaction - GhanaAdReaction - Ghana
AdReaction - Ghana
 
Mobile Marketing isn't Optional by Anthony Quigley
Mobile Marketing isn't Optional by Anthony Quigley Mobile Marketing isn't Optional by Anthony Quigley
Mobile Marketing isn't Optional by Anthony Quigley
 
Big data Keynote Africa's Payment Banking Retail Show 2015
Big data Keynote Africa's Payment Banking Retail Show 2015Big data Keynote Africa's Payment Banking Retail Show 2015
Big data Keynote Africa's Payment Banking Retail Show 2015
 
Small business bigmarketing_introduction
Small business bigmarketing_introductionSmall business bigmarketing_introduction
Small business bigmarketing_introduction
 
Monetizing mobile
Monetizing mobileMonetizing mobile
Monetizing mobile
 
Net Prophet 2014 Highlights
Net Prophet 2014 HighlightsNet Prophet 2014 Highlights
Net Prophet 2014 Highlights
 
Sea planning day 2012
Sea planning day 2012Sea planning day 2012
Sea planning day 2012
 
Global Inbound Marketing - IDF London 21.10.2013
Global Inbound Marketing - IDF London 21.10.2013Global Inbound Marketing - IDF London 21.10.2013
Global Inbound Marketing - IDF London 21.10.2013
 
Behavior Design AMS 3 - Arjan Haring
Behavior Design AMS 3 - Arjan HaringBehavior Design AMS 3 - Arjan Haring
Behavior Design AMS 3 - Arjan Haring
 
Play marketing white_paper
Play marketing white_paperPlay marketing white_paper
Play marketing white_paper
 
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 4
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 45 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 4
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 4
 
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based MarketingHitting the Sweet Spot: Social, Mobile & Location Based Marketing
Hitting the Sweet Spot: Social, Mobile & Location Based Marketing
 
IREU Top500 Mobile and Cross-channel Report @ 2016
IREU Top500 Mobile and Cross-channel Report @ 2016IREU Top500 Mobile and Cross-channel Report @ 2016
IREU Top500 Mobile and Cross-channel Report @ 2016
 
eTail Asia Perfecting the Fundamentals of Ecommerce 2014 Agenda
eTail Asia Perfecting the Fundamentals of Ecommerce 2014 AgendaeTail Asia Perfecting the Fundamentals of Ecommerce 2014 Agenda
eTail Asia Perfecting the Fundamentals of Ecommerce 2014 Agenda
 
Orchestrating Your Global CMS; a planning framework
Orchestrating Your Global CMS; a planning frameworkOrchestrating Your Global CMS; a planning framework
Orchestrating Your Global CMS; a planning framework
 
Top 10 Global Future Trends 2016 - Entrepreneurs Institute
Top 10 Global Future Trends 2016 - Entrepreneurs InstituteTop 10 Global Future Trends 2016 - Entrepreneurs Institute
Top 10 Global Future Trends 2016 - Entrepreneurs Institute
 
Top 10 Global Future Trends 2016 - Entrepreneurs Institute
Top 10 Global Future Trends 2016 - Entrepreneurs InstituteTop 10 Global Future Trends 2016 - Entrepreneurs Institute
Top 10 Global Future Trends 2016 - Entrepreneurs Institute
 

Plus de Telenor Group

Plus de Telenor Group (20)

DW 2015: Johan Brand Kahoot!
DW 2015: Johan Brand Kahoot!DW 2015: Johan Brand Kahoot!
DW 2015: Johan Brand Kahoot!
 
DW 2015: Raoul Scherwitzl Natural Cycles
DW 2015: Raoul Scherwitzl Natural CyclesDW 2015: Raoul Scherwitzl Natural Cycles
DW 2015: Raoul Scherwitzl Natural Cycles
 
DW 2015: Kristian NRK
DW 2015: Kristian  NRKDW 2015: Kristian  NRK
DW 2015: Kristian NRK
 
DW 2015: Ivar Steen-Johnsen Nordic Screens
DW 2015: Ivar Steen-Johnsen Nordic ScreensDW 2015: Ivar Steen-Johnsen Nordic Screens
DW 2015: Ivar Steen-Johnsen Nordic Screens
 
DW 2015: Kari Nordstad TNS Gallup
DW 2015: Kari Nordstad TNS GallupDW 2015: Kari Nordstad TNS Gallup
DW 2015: Kari Nordstad TNS Gallup
 
DW 2015: Kristin Brimi
DW 2015: Kristin BrimiDW 2015: Kristin Brimi
DW 2015: Kristin Brimi
 
DW 2015: Grant Martin Avegant
DW 2015: Grant Martin AvegantDW 2015: Grant Martin Avegant
DW 2015: Grant Martin Avegant
 
DW 2015: Anita Krohn Traaseth Innovation Norway
DW 2015: Anita Krohn Traaseth Innovation Norway DW 2015: Anita Krohn Traaseth Innovation Norway
DW 2015: Anita Krohn Traaseth Innovation Norway
 
DW2015: Steve Clayton Microsoft - Corporate Innovation
DW2015: Steve Clayton Microsoft - Corporate InnovationDW2015: Steve Clayton Microsoft - Corporate Innovation
DW2015: Steve Clayton Microsoft - Corporate Innovation
 
DW 2015: Sangwoo Kim - The Internet of Things
DW 2015: Sangwoo Kim -  The Internet of ThingsDW 2015: Sangwoo Kim -  The Internet of Things
DW 2015: Sangwoo Kim - The Internet of Things
 
DW 2015: Per Simonsen - Making I(o)T Happen
DW 2015: Per Simonsen - Making I(o)T HappenDW 2015: Per Simonsen - Making I(o)T Happen
DW 2015: Per Simonsen - Making I(o)T Happen
 
DW 2015: Kristian Tolonen - NRK
DW 2015: Kristian Tolonen -  NRKDW 2015: Kristian Tolonen -  NRK
DW 2015: Kristian Tolonen - NRK
 
DW 2015: Julian Childs - The Age of the Consumer
DW 2015: Julian Childs -  The Age of the ConsumerDW 2015: Julian Childs -  The Age of the Consumer
DW 2015: Julian Childs - The Age of the Consumer
 
DW 2015: Joachim Rajaram - Myanmar Digital Leapfrogging in Practice
DW 2015: Joachim Rajaram -  Myanmar Digital Leapfrogging in PracticeDW 2015: Joachim Rajaram -  Myanmar Digital Leapfrogging in Practice
DW 2015: Joachim Rajaram - Myanmar Digital Leapfrogging in Practice
 
DW 2015: Berit Svendsen - Does Internet For All Mean That Everyone Will Be D...
DW 2015: Berit Svendsen  - Does Internet For All Mean That Everyone Will Be D...DW 2015: Berit Svendsen  - Does Internet For All Mean That Everyone Will Be D...
DW 2015: Berit Svendsen - Does Internet For All Mean That Everyone Will Be D...
 
DW 2015: Raju Narisetti - In Search of Adjacent Growth
DW 2015: Raju Narisetti - In Search of Adjacent GrowthDW 2015: Raju Narisetti - In Search of Adjacent Growth
DW 2015: Raju Narisetti - In Search of Adjacent Growth
 
DW 2015: Peter Gleissner - From Silicon Valley to Digital Europe, Innovation ...
DW 2015: Peter Gleissner - From Silicon Valley to Digital Europe, Innovation ...DW 2015: Peter Gleissner - From Silicon Valley to Digital Europe, Innovation ...
DW 2015: Peter Gleissner - From Silicon Valley to Digital Europe, Innovation ...
 
DW 2015: Per Olav Monseth & John M Lervik. The Polaris Way
DW 2015: Per Olav Monseth & John M Lervik. The Polaris WayDW 2015: Per Olav Monseth & John M Lervik. The Polaris Way
DW 2015: Per Olav Monseth & John M Lervik. The Polaris Way
 
DW 2015: Jen Wong - Content & Commerce
DW 2015: Jen Wong - Content & CommerceDW 2015: Jen Wong - Content & Commerce
DW 2015: Jen Wong - Content & Commerce
 
DW 2015: Frode Eilertsen - The Future is Now
DW 2015: Frode Eilertsen -  The Future is NowDW 2015: Frode Eilertsen -  The Future is Now
DW 2015: Frode Eilertsen - The Future is Now
 

Dernier

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 

Dernier (20)

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKSpring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
 
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
AI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by AnitarajAI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by Anitaraj
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 

Digital Winners 2013: Johan rostoft