Digital Winners 2014: Stina Honkamaa Bergfors

1. UNITED SCREENS
YOUR FRIEND ON YOUTUBE

2. LET’S START WITH A GLOBAL OUTLOOK ON MEDIA TRENDS

3. Source: Online Publishers Association 2013

4. Source: Cisco 2013

5. BIG INTERNATIONAL ADVERTISERS ARE SHIFTING THEIR INVESTMENTS FROM TV
TO ONLINE VIDEO

6. THE GENERATION MILLENNIALS IS DRIVING THE TRANSFORMATION
OF TRADITIONAL MARKETING
!
Källa: BCG JANUARY 15, 2014by Christine Barton, Lara Koslow, and Christine Beauchamp
There is over 2.5 billion millennials,
15-34 year olds in the world

7. WHAT ABOUT THE NORDICS?

9. YOUTUBE
Consists of millions and millions of channels
100 hours of video are uploaded to YouTube every minute
!

10. UNITED SCREENS PREMIUM NETWORK ON YOUTUBE
We strive to collect all the best Nordic channels in our premium network

11. Källa: YouTube Analytics, senaste 30 dgr

12. !
PUBLIC SERVICE CHANNEL SVT1 AIRED THE DOCUMENTARY ON PRIME TIME
And also on SVT’s play channels

13. UNITED SCREENS AND DISNEY-OWNED MAKER STUDIOS STARTS A
STRATEGIC COOPERATION IN THE NORDIC COUNTRIES