DW 2015: Joachim Rajaram - Myanmar Digital Leapfrogging in Practice

1. Myanmar:
Digital Leapfrogging in Practice

2. A country virtually on start-up phase
Mobile penetration,
with <1% internet
access nationwide
7%

3. SIM cards US$200;
tariffs ~10x of
neighboring
markets
A country virtually on start-up phase

4. 68% between
15-65 years
27% below 14 years
> 52mil
A country virtually on start-up phase

5. Enormous pent-up demand, 3rd globally for mobile growth
Top 5 countries by net
additions
India +26 million
China + 8 million
Myanmar + 5 million
Indonesia + 4 million
Japan + 4 million
* Ericsson Mobility Report, Q1/2015
General browsing (excl. FB)
Facebook
Streaming
Online Games
Others
25 %
38 %
19 %
3 %
15 %

6. 55%
data users
(and growing fast!)
322%121%
Data Payload (24h, TB)Voice Traffic (24h, Erl.)

7. Coverage and quality: “I want it all, and I want it now!”
• Built more than 3,200 sites in last 12
months
• Cities increasing in density; customers
more and more data hungry
• Google Global Cache (GGC) – content
delivery networks providing shortcuts to
content
• Online games – special protocols
delivering efficiency, enabling more
traffic

8. Social media fuelling digital uptake
• Largest Facebook following –
2mil fans, >30,000 active
interactions/month
• >110,000 followers on Viber
public chat
• 2.5mil subscribers on YouTube
• Stimulating local content
development on Wikipedia

9. Hard-wired on simplicity … and big on cultural
novelty

10. Opportunity to turbo-boost teaching and learning
• Digital natives to the fore
• High value placed on education - at
home, and at national level
• Comprehensive education sector
review

11. Digital
Inclusion
Financial
Inclusion
Access to life-
enhancing services
Mobile services a significant catalyst for
development

12. 96
92
78
66 69
58 60
49
45
54
43
95 93
69 71 69
60
41
18
40
24
9
0
20
40
60
80
100
Our generation will live a better life than that of our parents
Our children will have a better life than ours
(Source) BCG Global Consumer Sentiment Survey 2012 and 2013; BCG
Indonesia consumer survey 2012; BCG Indochina consumer survey 2013;
BCG Analysis
Consumers in Myanmar among the most optimistic
in the world

14. Thank you
Chezu tin ba de
Takk