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How The Digital World
                             Needs The Analog Wold

                                            Rick Martinez
                                Twitter: @digx - E-mail: rick.martinez@gmail.com




Tuesday, February 24, 2009
How The Digital World
                             Needs The Analog Woldl     e :D
                                                    tit
                                                ive
                                              t                        nta
                                                                    Te
                                             Rick Martinez
                                 Twitter: @digx - E-mail: rick.martinez@gmail.com




Tuesday, February 24, 2009
About Me
                    • Red-shirt Freshman at
                    • Editor of FIUSM.com
                    • Pro web developer for 6 years
                    • Ruby on Rails for 3 years
                    • CompSci and Journalism major
                    • Pink Floyd f***ing rocks
Tuesday, February 24, 2009
CAUTION
                    • This presentation was thought of and
                             created like most papers written in college.
                                                =
                                       A little hungover
                                                +
                             4 hours before this presentation began
                                                +
                                 Wikipedia = most used source

Tuesday, February 24, 2009
We’re murderers



Tuesday, February 24, 2009
We kill jobs



Tuesday, February 24, 2009
But that’s okay



Tuesday, February 24, 2009
The world is evolving



Tuesday, February 24, 2009
Newspapers are dying




Tuesday, February 24, 2009
Tuesday, February 24, 2009
Tuesday, February 24, 2009
@themediaisdying

Tuesday, February 24, 2009
Experts at newspapers
                     are losing their jobs


Tuesday, February 24, 2009
And we’re actually
                         starting from scratch


Tuesday, February 24, 2009
Don’t Let Them




Tuesday, February 24, 2009
on’t Let Them

Tuesday, February 24, 2009
Evolve Them



Tuesday, February 24, 2009
If you’re afraid of losing
                          your job...


Tuesday, February 24, 2009
...you must evolve.



Tuesday, February 24, 2009
There’s a difference between
                             Change & Evolution


Tuesday, February 24, 2009
Industries don’t change



Tuesday, February 24, 2009
... but people think they do.




Tuesday, February 24, 2009
People are afraid of
                                   change


Tuesday, February 24, 2009
Whale Oil Market



Tuesday, February 24, 2009
No such thing as a
                             Whale Oil Market


Tuesday, February 24, 2009
It was an Oil Market



Tuesday, February 24, 2009
The world is evolving



Tuesday, February 24, 2009
The world is evolving
                             (Like it always has, durr)




Tuesday, February 24, 2009
There is no such thing as
              a newspaper industry.


Tuesday, February 24, 2009
There is only a
                             News Industry


Tuesday, February 24, 2009
But there is value in what
            the newspaper world has
                    given us.

Tuesday, February 24, 2009
Have faith in what’s
                             already out there.


Tuesday, February 24, 2009
Tuesday, February 24, 2009
BORING


Tuesday, February 24, 2009
Tuesday, February 24, 2009
BETTER


Tuesday, February 24, 2009
Tuesday, February 24, 2009
ABOUT THE
                               SAME


Tuesday, February 24, 2009
What’s the problem?



Tuesday, February 24, 2009
Tuesday, February 24, 2009
Tuesday, February 24, 2009
Tuesday, February 24, 2009
Tuesday, February 24, 2009
Tuesday, February 24, 2009
Tuesday, February 24, 2009
Tuesday, February 24, 2009
Tuesday, February 24, 2009
Tuesday, February 24, 2009
Tuesday, February 24, 2009
Dynamic



Tuesday, February 24, 2009
Aren’t computers
                                dynamic?


Tuesday, February 24, 2009
They won’t be until
                             programmers stop
                              directing design



Tuesday, February 24, 2009
What happens when
                        programmers design?


Tuesday, February 24, 2009
My two favorite
                               examples




Tuesday, February 24, 2009
My two favorite
                               examples




Tuesday, February 24, 2009
My two favorite
                               examples




Tuesday, February 24, 2009
The enemy is
                             “overstructuring”


Tuesday, February 24, 2009
WHAT IN THE
                               F**K?!



Tuesday, February 24, 2009
Facebook isn’t required
                  to make information
                      interesting.


Tuesday, February 24, 2009
The content industry
                 MUST make its content
                      interesting.


Tuesday, February 24, 2009
Newspapers got it right



Tuesday, February 24, 2009
With content,
                         advertising is half the
                                 battle


Tuesday, February 24, 2009
Headlines are
                             advertisements


Tuesday, February 24, 2009
But so is the design



Tuesday, February 24, 2009
Design defines
                              importance


Tuesday, February 24, 2009
Tuesday, February 24, 2009
Tuesday, February 24, 2009
Tuesday, February 24, 2009
Tuesday, February 24, 2009
Tuesday, February 24, 2009
Tuesday, February 24, 2009
Tuesday, February 24, 2009
Tuesday, February 24, 2009
Tuesday, February 24, 2009
Websites don’t got it



Tuesday, February 24, 2009
Because websites are
                           still defined as
                         structures of data


Tuesday, February 24, 2009
Content != Outline


Tuesday, February 24, 2009
Some content should be
                 defined as outlines
                      or lists



Tuesday, February 24, 2009
Some content should be
                 defined as outlines
                      or lists
                             (but it’s usually more personal
                                informative information)




Tuesday, February 24, 2009
Some content should be
                 defined as outlines
                      or lists
                             (but it’s usually more personal
                                informative information)




Tuesday, February 24, 2009
Tuesday, February 24, 2009
THEY (ALMOST)
                 GOT IT!


Tuesday, February 24, 2009
So who’s going to
                              do this for you?


Tuesday, February 24, 2009
They’re already working
                             (or they’re already out of work)




Tuesday, February 24, 2009
Print designers should be
                        teaming with web designers




Tuesday, February 24, 2009
But the web designers
                      should be learning
                   from the print designers


Tuesday, February 24, 2009
The analog world has value
                    if they want to evolve



Tuesday, February 24, 2009
So seek the motivated ones




Tuesday, February 24, 2009
AND HIRE THEM



Tuesday, February 24, 2009
Some don’t want to do
                       it though...


Tuesday, February 24, 2009
And many aren’t even
                         thinking about it.


Tuesday, February 24, 2009
If you’re one of them...



Tuesday, February 24, 2009
EVOLVE



Tuesday, February 24, 2009
Survival of the Fittest



Tuesday, February 24, 2009
Contact

                    • E-mail: rick@idreamofcode.com
                    • Stalker Twitter: @digx
                    • WWW: idreamofcode.com
                    • FIU Student Media: FIUSM.com

Tuesday, February 24, 2009

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An Analog Brain in the Digital World: Newspapers

Notes de l'éditeur

  1. Mid-1800s, Whale Oil was an economy much like the Oil industry we see today. Lard Oil, Camphene, Kerosene. Still, many whale oil merchants argued that they would not be eclipsed by the competition. Then, in 1859, \"Colonel\" Edwin L. Drake struck oil in the small town of Titusville, Pa. This black gold gushing from the ground provided a new and much more plentiful raw material for the production of kerosene, which surged throughout the country and doomed the whale oil industry.
  2. Page designers, the printers, the writers, the copy editors, everyone.
  3. Rules like heirarchy
  4. - If you’re a professor, teach the latest evolution of news, don’t let someone do it who has never been around the industry but happens to know all this “Web 2.0” shit - If you’re working in a company that could lose people because of technology advances, find talent that just needs to learn the technology to be useful