1. Website Analysis for
http://www.athomemoms.com/

2. Design Analysis:
Use of Spacing
Since this website has many
sections and a lot of content,
the spacing can be used in a
better fashion so that the
information displays in a more
easy to read manner and the
page does not look cluttered.
In the slide on the right hand
side we have shown by using
black areas the spacing that
could have been put to use.

3. Design Analysis: Navigation
Current Navigation
Suggested Navigation

4. Design Analysis: Using Breadcrumbs
We suggest adding breadcrumb navigation on all pages to make it easier
for the website users to go back to the previous pages.

5. Footer: Detailed sitemap style
Current footer
Suggested footer

6. Design Analysis:
Important Pages
Important pages such as
advertise us page should
have the benefits of
advertising on the website
more clearly explained,
have sign up forms on the
same page and have
effective call to actions.

7. Competition Analysis
Website: www.wahm.com
The overall design of the
website is visually appealing
although not perfectly user
friendly.
Mentioned below are some
distinct features of this
website.

8. Competition Analysis
Website: www.wahm.com
Help text
Right on of the most
noticeable areas of the home
page, the website provides a
very clear indication of how to
use the website. Considering
that this website has a lot of
sections, this is a very user
friendly feature that will help
website users not to fell lost.

9. Competition Analysis
Website: www.wahm.com
Article Categories and Blog
Placing the articles in
categories is a good way of
organizing them. It lets the
users to choose the articles
topics/categories they want to
read rather then having them
look for articles belonging in
different topics from one
articles list.
In the blog they have articles
that are more informal and
less in word count.
Comments option makes the
website more interactive.

10. Competition Analysis
Website: www.wahm.com
Forums
Having a forum on the
website makes the website
more interactive and adds a
new avenue for placing
adverts.

11. Competition Analysis
Website: www.wahm.com
Jobs Postings
The Jobs postings are
presented in a very organized
way. The box shown on the
right are featured postings
and below this box are the
normal postings.

12. Competition Analysis
www.wahm.com
Job Search
A search widget that allows
you to search specific jobs in
specific locations is a very
helpful feature. This site uses
a third party script from
indeed

13. Competition Analysis
www.wahm.com
Footer Navigation
The footer navigation is very
well presented and organized
under different headings.
Having a detailed footer
navigation makes it easy for
the users to navigate the site
as they do not every time
have to scroll up to the top or
side navigation bars to refer
to the site index.

14. Competition Analysis
www.ratracerebellion.com
The overall design of the
website is not very visually
appealing but there are
some features that the
website has that are very
user friendly that are
mentioned below.

15. Competition Analysis
www.ratracerebellion.com
Adverts
The advertisement
banners are displayed in a
very attractive way.

16. Competition Analysis
www.ratracerebellion.com
Jobs Categories
To jobs are categorized in
clear labels which makes it
easier to view jobs.

17. Competition Analysis
www.ratracerebellion.com
FAQs section
The website has a FAQ
section which addresses
many common questions
that a web user may have
regarding the legitimacy of
the jobs posted on the
website, the business etc.,

18. Competition Analysis:
www.remoteemployment.
com
Although the website
design is simple but it
contains a lot of user
friendly features and
elements that are
mentioned in the next
slides.

19. Competition Analysis
www.remoteemployment.
com
Intro and Call for actions
This website has a good
introduction text and video
that explains the purpose
of the website. It also has
clear call for actions to
register or post a job
displayed very
prominently.

20. Competition Analysis
www.remoteemployment.
com
Top menus
The top menu bar lists all
the sections and sub pages
very clearly. We suggest
both the top menu and left
menu for your website.

21. Competition Analysis
www.remoteemployment.
com
Job search box
A helpful job search box
shows on all the pages of
the website that allows the
users to do a quick search.

22. Google Analytics
Bounce Rate
The Bounce rate of the website is over
50%. Bounce rate means how many
people reached the website and left it
in less than 30 seconds. So for all the
traffic the website is getting, more
than 50% of it is bouncing out of the
website. The overall design and user
friendliness helps in lower bounce
rates.

23. Google Analytics
Bounce Keywords
As you can see on the right the main
keywords have the maximum bounce
rates. Sometimes the bounce rates are
high because the visitors coming on
the site are searching for something
the site is not offering and thus when
reaching the site they leave. But in this
case the traffic that the site is getting
from search engines like Google is very
focussed.

24. Google Analytics
New Vs Repeat Visitors
The repeat visitors count on the
website is low and can be increased if
the work from home jobs and other
sections are regularly updated. The
visitors will come back regularly to
check the latest on the website.
Important pages like home page has
the maximum no. of drop offs.

25. Google Analytics
Main Entry Pages
The home page gets the maximum
new and repeat visits.

26. Google Analytics
Main Exit Pages
Home page is the main exit page
which is a concern. Please see 10 most
exit pages on the website mentioned
on the right hand side.

27. Google Analytics
Visitors Gender
Though the website is targeting moms,
it is surprising to note that majority of
the visitors are actually men. This
means that the website focus should
be moved from women only and be
made to be more generic (both
genders centric). The imagery, the
color scheme, content tone etc., has to
be appropriate so that it does not give
a message that the site offers
opportunities only for women.

28. Google Analytics
Traffic from Search Engines
The website is getting most of its
traffic from Yahoo and Bing (MSN
search engine). Google being the third
source of traffic right now can get the
site more visitors as more people in
the world use it over others. So if
proper Search engine optimization is
done addressing the on page and off
page factors the visitors can greatly
increase from Google.

29. Google Analytics
Mobile Traffic
32% traffic that the website is getting
is through some mobile devices. Thus
it is good idea to have a separate
Mobile version of the site to make it
easy for the visitors to browse the
website on mobile devices.

30. We suggest adding some goals to
your website to track how the visitors
are interacting with your website and
if they are completing the desired
steps.