This is Ohmae Keninchi's four routes to strategic advantage as well as how to create a blue ocean of uncontested market

1. Kenichi’s
ROUTES
TO
STRATEGIC
ADVANTAGE
Presented by Daniel Ikuenobe of ACE innovative systems services

2. Business Strategy based on:
Key Factors for Success
Relative Superiority
Aggressive Initiative
Strategic Degree of F
St t i D f Freedom
d
Presented by Daniel Ikuenobe of ACE innovative systems services

3. Key Factors for Success
If you can identify the areas
which really hold
the key to success in your Industry and
apply the right mix of resources to them,
pp y g ,
you may be able to
Put yourself in the position of
real competitive superiority
l
Presented by Daniel Ikuenobe of ACE innovative systems services

4. Methods of identifying the
Key Factors for Success
K F t f S
Market Dissection
Highlighting differences btw
Winners and losers
Wi dl
Presented by Daniel Ikuenobe of ACE innovative systems services

5. Relative Superiority
It should be possible for almost
any C
Company to compare its product with
d h
That of its competitors in order
To identify unique product
strengths On which it can
build to develop market share
Presented by Daniel Ikuenobe of ACE innovative systems services

6. Aggressive Initiatives
In
I a situation where the principal competitor
i i h h i i l i
Is well established in a stagnant,
slow-growth industry, that competitor may
industry
Be hard to dislodge.
Presented by Daniel Ikuenobe of ACE innovative systems services

7. Aggressive Initiatives
The
Th only answer may be an unconventional
l b i l
Strategy aimed at upsetting the key factors
Of success on which the competitor has built
An advantage.
Presented by Daniel Ikuenobe of ACE innovative systems services

8. Aggressive Initiatives
The starting point is to:
Challenge accepted assumptions governing
the way of doing business in the industry
With a view to seeing the possibility of:
•Changing the rules of the game
•Upsetting the status quo
…and thereby gain a novel and powerful
and
Competitive Advantage
Presented by Daniel Ikuenobe of ACE innovative systems services

9. Strategic Degree of Freedom
In cases of intense competition within the
Same industry or business, competitive
Leverage can be achieved by the deployment
Of innovations which may involve the
i ti hi h i l th
Opening up of new markets
Or the development of new products.
products
Presented by Daniel Ikuenobe of ACE innovative systems services

10. Strategic Degree of Freedom
Both lines of action
involve exploitation of markets by
Vigorous measures in particularly
Areas untouched b th
A t h d by the
Competition.
BLUE OCEAN STRATEGY
Presented by Daniel Ikuenobe of ACE innovative systems services

11. RED
OCEAN

12. BLUE OCEAN STRATEGY
…how to create blue oceans Of uncontested
markets space

13. …blue
bl oceans
are defined by
UNTAPPED MARKET SPACE
DEMAND CREATION
and an opportunity
for HIGHLY PROFITABLE GROWTH

14. … blue oceans
strategy
…is the strategic thinking behind the
is
Creation of new markets and industries

15. …the logic behind
BLUE OCEAN STRATEGY
parts with TRADITIONAL MODELS
focused On
competing in existing market space

16. …Company and Industry Analysis
Have little explanation
When it comes to analyzing
How and why
BLUE OCEANS are
created

17. …the most appropriate unit of
Analysis for explaining
y p g
The creation of BLUE OCEANS
Is the STRATEGIC MOVE
…the set of
management actions and decisions
Involved in making a major
market creating business offering

18. LOWER
COST
BLUE
OCEAN
MORE
VALUE