Social Media Case Study: Krrish 3 First Look
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Social media case study about "Krrish 3 First Look" Launching on Facebook on 27th June' 2013. As a social media strategist, Most important campaign to learn from. 1.) Promote at low with wider audience using various social media platform. 2.) Get engage user/fans to hear updates on "Krrish 3". 3.) Active participation from he audience. "KEEP USER ENGAGEMENT UNTIL REACH THE GOAL" Get updates on https://www.facebook.com/ImDgtal.
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Social Media Case Study: Krrish 3 First Look
- 1. Krrish 3 First Look Twitter Trategy to unveil first look A case study done by Dee’s http://www.facebook.com/ImDgtal
- 2. Date to launch 1st look • Twitter page crated on 17th June • Hritik, Vivek & Priyanka update on their Twitter profile as well • 5k followers by 18th June • ENGAGING PEOPLE: They keep asking questions & news updates on KRRISH • They celebrate “WORLD MUSIC DAY” too • How they create trending: Use every comment with “#Krrish3”
- 3. Chat with Krrish • Revealed on 22nd June with facebook application link to chat so ….. • Moral: They’re driving twitter traffic to facebook • Winning Prize: Mobile (people always looking for something like this)
- 4. Tweeting & Breaking Bricks- I : Connect with twitter too Tweet with #Krrish3firstlook Break Brick First look will be launch
- 5. It’s a Time to Engage your Traffic by Hook ya Crook Strategic plan of marketing can save money & time to create buzzz for upcoming flick
- 6. Engagement via Facebook & Twitter 45, 575 Likes, 2796 Shares, 1720 Comments 1668 Likes, 222 Shares, 84 Comments
- 7. Engagement via Facebook & Twitter
- 8. Creating Curiosity – Supported by Priyanka Chopra
- 9. Creating Curiosity – Energetic Tweets towards the goal
- 10. Tweeting & Breaking Bricks- II : Connect with twitter on RHS
- 11. Walking…..talking with Twitter on day of Launch Keep engagement through …… give surprises…unique posts - Never forget “#Krrish3” & “chat link”
- 12. Chat with Krrish Begin…Countdown start…reveal poster
- 13. Chat with Krrish Begin…Countdown start…reveal poster 31 comment, 482 Likes, 126 shares in 34 minute AWAIT IS OVER
- 14. 300 + views with in few minutes of launching
- 15. Current social media campaign of Krrish3 is due to its previous historical success flick Krrish & Koi Mil Gaya On successful campaign….
- 16. References: 1. Twitter.com 2. Facebook.com 3. Youtube.com 4. krrish-3.com
- 17. Thanks for being with us http://www.facebook.com/ImDgtal http://www.slideshare.net/dilipmeb Connect with me