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Digitization at the point of sale - The Bosch Experience Zone

Digital signage has already conquered the retail sector and is now making headway in DIY superstores.
The Bosch Experience Zone is an innovative shop-in-shop project for DIY superstores worldwide. Its main objective is to create a brand island in which the customers receive information and inspiration and are able to try out products in a practice-oriented environment. The Bosch Experience Zone adopts a holistic approach and integrates interactive digital signage into modern shopfitting. The central information terminal is run using the kompas digital signage software supplied by the Cologne-based software company dimedis. As an eye-catcher in the Experience Zone, the terminal boosts customer loyalty and encourages customers to make purchases and interact using a touchscreen. Besides providing value-added in the form of information, the terminal also moves the Bosch products to the forefront of the customers’ interest. With 23 languages available, the user interface can be used flexibly around the world, the information gathered can be printed out and taken away, and information can be transmitted to a smartphone using the QR code.

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Digitization at the point of sale - The Bosch Experience Zone

  1. 1. Ibrahim Mazari Communication
  2. 2. "Plug in, the area flashes. Digitization at the point of sale " The Bosch Experience Zone
  3. 3. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone3 About Digital Signage The BOSCH Experience Zone
  4. 4. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone4 About Digital Signage
  5. 5. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone5 • Backgrounds • Project, Features • Rollout The BOSCH Experience Zone
  6. 6. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone6 Backgrounds The BOSCH Experience Zone
  7. 7. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone7 The BOSCH Experience Zone
  8. 8. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone8 The BOSCH Experience Zone 80% of the searches take place online
  9. 9. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone9 The BOSCH Experience Zone 70% of the purchase decisions are made offline at the POS
  10. 10. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone10 The BOSCH Experience Zone Connecting the two worlds
  11. 11. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone11 The BOSCH Experience Zone The new Shop-in-Shop concept
  12. 12. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone12 The BOSCH Experience Zone The terminal
  13. 13. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone13 Project, Features The BOSCH Experience Zone
  14. 14. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone14 The BOSCH Experience Zone International rollout • Different retail chains • CE Marking - Dekra + EMC • UX Test & User Research • Integration of existing data sources • Introduction in more than 25 countries • 23 system languages
  15. 15. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone15 The BOSCH Experience Zone Internationale rollout
  16. 16. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone16 The BOSCH Experience Zone
  17. 17. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone17 The BOSCH Experience Zone
  18. 18. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone18 48“ Digital Signage Monitor 23“ Interactive Touch Monitor Proximity sensor Built-in printer 2D/3D Scanner Beacon/NFC optional
  19. 19. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone19 The BOSCH Experience Zone
  20. 20. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone20 Objective The BOSCH Experience Zone
  21. 21. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone21 The BOSCH Experience Zone • Creating an eyecatcher • To create brand island • Inform and inspire the customer • Try out products in a practical way • Strengthen customer loyalty • Stimulate interaction • This will generate more sales for Bosch and the DIY market
  22. 22. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone22 Rollout The BOSCH Experience Zone
  23. 23. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone23 The BOSCH Experience Zone
  24. 24. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone24 The BOSCH Experience Zone • Installation of the hardware takes place on site • Acceptance by QR code and acceptance protocol
  25. 25. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone25 The BOSCH Experience Zone • Monitoring • Proactive message • Reporting
  26. 26. Thank you for your attention.
  27. 27. Any questions? imazari@dimedis.de www.kompas-software.com

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