Digital signage has already conquered the retail sector and is now making headway in DIY superstores. The Bosch Experience Zone is an innovative shop-in-shop project for DIY superstores worldwide. Its main objective is to create a brand island in which the customers receive information and inspiration and are able to try out products in a practice-oriented environment. The Bosch Experience Zone adopts a holistic approach and integrates interactive digital signage into modern shopfitting. The central information terminal is run using the kompas digital signage software supplied by the Cologne-based software company dimedis. As an eye-catcher in the Experience Zone, the terminal boosts customer loyalty and encourages customers to make purchases and interact using a touchscreen. Besides providing value-added in the form of information, the terminal also moves the Bosch products to the forefront of the customers’ interest. With 23 languages available, the user interface can be used flexibly around the world, the information gathered can be printed out and taken away, and information can be transmitted to a smartphone using the QR code.

1. Ibrahim Mazari
Communication

2. "Plug in, the area flashes. Digitization at
the point of sale "
The Bosch Experience Zone

3. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone3
About Digital Signage
The BOSCH Experience Zone

4. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone4
About Digital Signage

5. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone5
• Backgrounds
• Project, Features
• Rollout
The BOSCH Experience Zone

6. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone6
Backgrounds
The BOSCH Experience Zone

7. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone7
The BOSCH Experience Zone

8. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone8
The BOSCH Experience Zone
80% of the searches take place online

9. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone9
The BOSCH Experience Zone
70% of the purchase decisions are made offline at
the POS

10. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone10
The BOSCH Experience Zone
Connecting the two worlds

11. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone11
The BOSCH Experience Zone
The new Shop-in-Shop concept

12. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone12
The BOSCH Experience Zone
The terminal

13. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone13
Project, Features
The BOSCH Experience Zone

14. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone14
The BOSCH Experience Zone
International rollout
• Different retail chains
• CE Marking - Dekra + EMC
• UX Test & User Research
• Integration of existing data sources
• Introduction in more than 25 countries
• 23 system languages

15. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone15
The BOSCH Experience Zone
Internationale rollout

16. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone16
The BOSCH Experience Zone

17. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone17
The BOSCH Experience Zone

18. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone18
48“ Digital Signage
Monitor
23“ Interactive
Touch Monitor
Proximity sensor
Built-in printer
2D/3D Scanner
Beacon/NFC
optional

19. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone19
The BOSCH Experience Zone

20. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone20
Objective
The BOSCH Experience Zone

21. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone21
The BOSCH Experience Zone
• Creating an eyecatcher
• To create brand island
• Inform and inspire the customer
• Try out products in a practical way
• Strengthen customer loyalty
• Stimulate interaction
• This will generate more sales for Bosch and the
DIY market

22. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone22
Rollout
The BOSCH Experience Zone

23. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone23
The BOSCH Experience Zone

24. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone24
The BOSCH Experience Zone
• Installation of the hardware takes place on site
• Acceptance by QR code and acceptance protocol

25. © dimedis GmbH, Cologne 2018 ~ The BOSCH Experience Zone25
The BOSCH Experience Zone
• Monitoring
• Proactive message
• Reporting

26. Thank you for your attention.

27. Any questions?
imazari@dimedis.de
www.kompas-software.com