THY CASE

HISTORY OF TURKISH AIRLINES ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

...cont’d ,[object Object],[object Object]

POLITICAL FACTORS ,[object Object],[object Object],[object Object]

...cont’d ,[object Object],[object Object],[object Object]

ECONOMICAL FACTORS ,[object Object],[object Object],[object Object],[object Object],[object Object]

SOCIAL FACTORS ,[object Object],[object Object],[object Object]

TECHNOLOGICAL FACTORS ,[object Object],[object Object],[object Object]

WEAKNESSES ,[object Object],[object Object],[object Object],[object Object]

OPPORTUNITIES ,[object Object],[object Object],[object Object],[object Object]

THREATS ,[object Object],[object Object],[object Object],[object Object]

COMPETITOR ANALYSIS ,[object Object]

...cont’d Domestic Competitors THY Pegasus Onur Air Atlas Jet Pricing - + + + Service Quality + - - - Number of Flying Points + - - - Age & Width of Aircrafts + - - - Financial Ability + - - -

Low-cost leadership strategy Differentiation strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STRATEGIC PARTNERSHIP & ALTERNATIVES

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BENEFITS OF STAR ALLIANCE MEMBERSHIP For Turkish Airlines; For Customers;

SPONSORSHIP http://www.youtube.com/watch?v=nxgPx4TWMWg

[object Object],[object Object],Main Problems

Related Problems ,[object Object],[object Object],[object Object],[object Object],[object Object]

RECOMMENDATION ,[object Object],[object Object],[object Object]

CONCLUSION ,[object Object],[object Object],[object Object]

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