Shower gel usage in Vietnam
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This document summarizes the key findings of an online survey conducted in Vietnam from September 7-10, 2015 regarding shower gel usage. The survey included 1915 respondents and found that 89% of females and 57% of males use shower gel for bathing. Dove and Lifebuoy were the top well-known brands, with TV ads and point-of-sale displays being the main sources of brand awareness. Enchanteur, Dove and Lifebuoy were found to have the highest market shares, while Provence had the highest customer satisfaction and Palmolive the highest loyalty rate. Long-lasting fragrance was the top reason for brand choice.
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Shower gel usage in Vietnam
- 1. September 2015 STUDY ABOUT SHOWER GEL USAGE IN VIETNAM BY DI-MARKETING (www.di-onlinesurvey.com)
- 2. 1 SCOPE OF WORK The survey was conducted to study about shower gel usage in Vietnam Methodology: Online survey Fieldwork time: 3 days ( 07/09/2015 to 10/09/2015) Sample size: N = 1915 Gender: Male & Female Geography: nationwide
- 3. 2 KEY FINDINGS • 89% female use shower gel for bathing comparing to that 57% of male • DOVE and LIFEBUOY stand in the top well- known shower gel brands • TVC and point of sale are main sources of brand awareness • ENCHANTEUR (16%), DOVE (15%) AND LIFEBUOY (14%) are market leaders • To men, X-MEN& ROMANO are most used, while they are ENCHANTEUR& DOVE to women • Long- lasting fragrance is the top reason leading to brand choice (66%) • While PROVENCE stands as the most satisfied brand, PALMOLIVE has the highest loyalty rate • 76% people buy shower gel themselves • 57% spend from $3.5-$7.5 each time for buying show gel • Majority buy shower gel at supermarket
- 4. 3 Age Gender Living places Occupation N= 1915 21% 28% 45% 5% Over 30 26-30 18-25 Under 18 29% 2% 2% 3% 20% 44% Others Hải Phòng Cần Thơ Đà Nẵng Hà Nội Hồ Chí Minh 25% 75% Male Female 6% 3% 4% 5% 9% 9% 28% 36% Others Job seeker/Retired Housewife Factory Worker Self-employed Engineer/Doctor/Teacher Student Officer
- 5. 4 N= 1915 Do you use shower gel for bathing? 89% FEMALE USE SHOWER GEL FOR BATHING COMPARING TO THAT 57% OF MALE 19% 43% 11% 81% 57% 89% Total Male Female Yes No
- 6. 5 N= 1548 Do you know any brands listed below? 5% 9% 13% 15% 17% 23% 30% 33% 34% 49% 56% 57% 62% 62% 65% 65% 70% 74% Others Dial Monsavon Adidas Playboy Provence White Care Acnes Oxy Palmolive Romano X-MEN Double rich Hazeline Lux Enchanteur Lifebuoy Dove Total 5% 11% 11% 18% 17% 30% 34% 32% 33% 56% 59% 59% 64% 66% 67% 68% 73% 77% Hồ Chí Minh 4% 8% 17% 17% 18% 22% 28% 33% 35% 45% 53% 55% 60% 59% 63% 62% 68% 69% Hà Nội 5% 7% 14% 11% 16% 16% 26% 33% 34% 42% 56% 57% 59% 59% 63% 63% 68% 73% Others DOVE AND LIFEBUOY STAND IN THE TOP WELL- KNOWN SHOWER GEL BRANDS In this top 5 ranking, over 1/2 brands belong to Unilever – a giant producer of FMCG industry
- 7. 6 N= 1548 How do you know these brands? 4% 25% 26% 27% 32% 35% 42% 45% 46% 62% 72% Others Out of homes Ecommerce sites Through promotion persons Facebook ads Through websites Sampling/ trial products News/ Magazines Friends/ relatives recommendation Through selling places TV ads Total 10% 19% 23% 19% 38% 32% 33% 43% 48% 59% 74% Under 18 4% 23% 26% 28% 31% 36% 43% 44% 46% 59% 72% 18-25 4% 29% 28% 26% 33% 36% 42% 46% 46% 69% 74% 26-30 3% 25% 25% 26% 30% 31% 42% 49% 46% 61% 66% Over 30 TV ADS& TRADE MARKETING WORK MOST EFFECTIVELY TO LEVERAGE BRAND AWARENESS FOR SHOWER GEL
- 8. 7 N= 1548 Which brand of shower gel are you using the most frequent? 5% 0% 1% 1% 1% 1% 2% 3% 3% 4% 4% 6% 7% 9% 10% 14% 15% 16% Others Adidas Acnes Dial Playboy Oxy Monsavon Palmolive Provence Romano White Care Double rich X-MEN Lux Hazeline Lifebuoy Dove Enchanteur Total 3% 2% 2% 5% 2% 1% 22% 1% 1% 36% 3% 3% 14% 3% 1% Male 5% 1% 1% 2% 3% 4% 5% 7% 10% 11% 13% 18% 19% Female TO MEN, X-MEN& ROMANO ARE MOST USED BRANDS WHILE THEY ARE ENCHANTEUR& DOVE TO WOMEN Lifebuoy is also favored by men
- 9. 8 N= 1548 Which brand of shower gel are you using the most frequent? DOVE IS PREFERRED BY USERS FROM 26 YEARS OLD AND OVER 5% 0% 1% 1% 1% 1% 2% 3% 3% 4% 4% 6% 7% 9% 10% 14% 15% 16% Others Adidas Acnes Dial Playboy Oxy Monsavon Palmolive Provence Romano White Care Double rich X-MEN Lux Hazeline Lifebuoy Dove Enchanteur Total 9% 0% 1% 0% 2% 1% 2% 2% 1% 2% 7% 2% 2% 10% 9% 16% 13% 18% Under 18 6% 0% 1% 1% 1% 2% 1% 3% 3% 4% 4% 5% 7% 10% 12% 14% 12% 16% 18-25 4% 1% 1% 0% 0% 1% 1% 2% 3% 4% 3% 7% 6% 8% 9% 13% 19% 17% 26-30 3% 0% 0% 0% 1% 1% 3% 4% 4% 5% 5% 7% 9% 7% 6% 13% 17% 14% Over 30
- 10. 9 74% 70% 65% 65% 62% 62% 57% 56% 49% 34% 33% 30% 23% 17% 15% 13% 9% 5% 15% 14% 16% 9% 10% 6% 7% 4% 3% 1% 1% 4% 3% 1% 0% 2% 1% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% Awareness Usage N= 1548 Do you know any brands listed below? Which brand of shower gel are you using the most frequent? LIFEBUOY GAINS HIGHEST BRAND AWARENESS WHILE ENCHANTEUR OWNS HIGHEST MARKET SHARE
- 11. 10 Dove Lifebuoy Enchanteur Lux Hazeline Double rich X-MEN Romano Palmolive N= 1915 Do you know any brands listed below? Which brand of shower gel are you using the most frequent? Awareness high highlow low Usage ENCHANTEUR, DOVE AND LIFEBUOY ARE PENETRATING SHOWER GEL MARKET
- 12. 11 In your family, who usually buy shower gel for you? N= 1548 Mother is also an important decision maker to those under 18 To men, though they mostly buy shower gel themselves (59%), they also have girlfriend buy shower gel (19%) 2% 1% 3%4% 4% 19% 13% 16% 13% 76% 59% 79% Total Male Female 2% 1% 3% 2% 2% 4% 5% 5% 3% 2% 4% 9% 13% 56% 19% 6% 3% 76% 37% 70% 85% 85% Total Under 18 18-25 26-30 Over 30 Myself Mother Girlfriend/ Wife Siblings/ Cousins/ Aunts/ Uncles Boyfriend/ husband Others 76% PEOPLE BUY SHOWER GEL THEMSELVES
- 13. 12 N= 1175 If you buy shower fell yourself, why do you choose that brand? While women look for moisturizing and skin- smoothening shower gel, men prefer a product of famous brands 3% 11% 12% 17% 18% 19% 21% 21% 25% 26% 26% 28% 41% 44% 49% 66% Others Recommended by sale persons Cure acne Body scrub Friend/relative recommend the… Easy to buy Frequent promotions Whitening skin effectively Competitive prices Brightening skin Extract from natural ingredients Protect from virus/disease Leave smooth skin Famous brands Moisturizing skin Long lasting fragrance Total 5% 10% 14% 18% 18% 20% 20% 9% 26% 16% 17% 31% 16% 43% 25% 56% Male 2% 11% 12% 17% 17% 19% 21% 24% 25% 28% 28% 28% 46% 44% 54% 68% Female LONG- LASTING FRAGRANCE IS THE TOP REASON LEADING TO BRAND CHOICE (66%)
- 14. 13 3% 18% 21% 21% 21% 18% 24% 32% 18% 32% 32% 29% 41% 50% 41% 53% Under 18 3% 11% 12% 17% 18% 19% 21% 21% 25% 26% 26% 28% 41% 44% 49% 66% Others Recommended by sale… Cure acne Body scrub Friend/relative… Easy to buy Frequent promotions Whitening skin effectively Competitive prices Brightening skin Extract from natural… Protect from virus/disease Leave smooth skin Famous brands Moisturizing skin Long lasting fragrance Total N= 1175 If you buy shower fell yourself, why do you choose that brand? 2% 7% 9% 15% 16% 17% 16% 19% 22% 24% 24% 25% 40% 43% 48% 68% 18-25 2% 10% 10% 14% 15% 19% 21% 21% 26% 25% 26% 27% 41% 43% 49% 68% 26-30 3% 20% 19% 25% 25% 24% 29% 25% 30% 29% 30% 36% 43% 44% 52% 63% Over 30 LONG LASTING FRAGRANCE IS ALSO AN IMPORTANT FACTOR ACROSSING ALL AGE GROUPS
- 15. 14 N= 191 If you buy shower fell yourself, why do you choose that brand? ENCHANTEUR = LONG LASTING FRAGRANCE + FAMOUS BRAND DOVE = MOISTURIZING SKIN + LONG LASTING FRAGRANCE 2% 17% 13% 20% 24% 20% 24% 28% 23% 32% 27% 21% 50% 58% 57% 84% Others Recommended by sale persons Cure acne Body scrub Friend/relative recommend the brand Easy to buy Frequent promotions Whitening skin effectively Competitive prices Brightening skin Extract from natural ingredients Protect from virus/disease Leave smooth skin Famous brands Moisturizing skin Long lasting fragrance Enchanteur 1% 9% 9% 17% 12% 18% 20% 21% 21% 28% 15% 15% 57% 48% 69% 66% Others Recommended by sale persons Cure acne Body scrub Friend/relative recommend the brand Easy to buy Frequent promotions Whitening skin effectively Competitive prices Brightening skin Extract from natural ingredients Protect from virus/disease Leave smooth skin Famous brands Moisturizing skin Long lasting fragrance Dove N= 195
- 16. 15 N= 157 If you buy shower fell yourself, why do you choose that brand? 0% 7% 16% 15% 22% 21% 22% 10% 35% 12% 19% 81% 24% 38% 24% 52% Others Recommended by sale persons Cure acne Body scrub Friend/relative recommend the brand Easy to buy Frequent promotions Whitening skin effectively Competitive prices Brightening skin Extract from natural ingredients Protect from virus/disease Leave smooth skin Famous brands Moisturizing skin Long lasting fragrance Lifebuoy 2% 6% 11% 13% 17% 23% 26% 32% 29% 40% 41% 16% 40% 43% 52% 65% Others Recommended by sale persons Cure acne Body scrub Friend/relative recommend the brand Easy to buy Frequent promotions Whitening skin effectively Competitive prices Brightening skin Extract from natural ingredients Protect from virus/disease Leave smooth skin Famous brands Moisturizing skin Long lasting fragrance Hazeline LIFEBUOY = PROTECT FROM BACTERIA HAZELINE = LONG LASTING FRAGRANCE + MOISTURIZING SKIN N= 114
- 17. 16 N= 70 If you buy shower fell yourself, why do you choose that brand? 2% 6% 3% 14% 14% 16% 14% 21% 19% 29% 22% 16% 50% 35% 54% 75% Others Recommended by sale persons Cure acne Body scrub Friend/relative recommend the brand Easy to buy Frequent promotions Whitening skin effectively Competitive prices Brightening skin Extract from natural ingredients Protect from virus/disease Leave smooth skin Famous brands Moisturizing skin Long lasting fragrance Lux 3% 9% 6% 17% 13% 14% 19% 24% 29% 26% 31% 26% 49% 47% 54% 71% Others Recommended by sale persons Cure acne Body scrub Friend/relative recommend the brand Easy to buy Frequent promotions Whitening skin effectively Competitive prices Brightening skin Extract from natural ingredients Protect from virus/disease Leave smooth skin Famous brands Moisturizing skin Long lasting fragrance Double rich LUX AND DOUBLE RICH ARE CHOOSING FOR LONG LASTING FRAGRANCE AND MOISTURIZING SKIN N= 112
- 18. 17 N= 44 If you buy shower fell yourself, why do you choose that brand? 2% 31% 31% 29% 36% 31% 36% 42% 31% 47% 67% 36% 71% 51% 69% 89% Others Recommended by sale persons Cure acne Body scrub Friend/relative recommend the brand Easy to buy Frequent promotions Whitening skin effectively Competitive prices Brightening skin Extract from natural ingredients Protect from virus/disease Leave smooth skin Famous brands Moisturizing skin Long lasting fragrance Provence 2% 34% 25% 25% 30% 41% 39% 52% 43% 41% 48% 36% 59% 36% 64% 77% Others Recommended by sale persons Cure acne Body scrub Friend/relative recommend the brand Easy to buy Frequent promotions Whitening skin effectively Competitive prices Brightening skin Extract from natural ingredients Protect from virus/disease Leave smooth skin Famous brands Moisturizing skin Long lasting fragrance White Care PROVENCE = LONG LASTING FRAGRANCE + LEAVE SMOOTH SKIN WHITE CARE = LONG LASTING FRAGRANCE + MOISTURIZING SKIN N= 45
- 19. 18 N= 32 If you buy shower fell yourself, why do you choose that brand? 4% 11% 17% 20% 17% 23% 24% 6% 30% 17% 17% 27% 8% 49% 27% 59% Others Recommended by sale persons Cure acne Body scrub Friend/relative recommend the brand Easy to buy Frequent promotions Whitening skin effectively Competitive prices Brightening skin Extract from natural ingredients Protect from virus/disease Leave smooth skin Famous brands Moisturizing skin Long lasting fragrance X-MEN 3% 9% 3% 25% 19% 22% 19% 3% 16% 13% 13% 31% 22% 50% 28% 53% Others Recommended by sale persons Cure acne Body scrub Friend/relative recommend the brand Easy to buy Frequent promotions Whitening skin effectively Competitive prices Brightening skin Extract from natural ingredients Protect from virus/disease Leave smooth skin Famous brands Moisturizing skin Long lasting fragrance Romano X-MEN AND ROMANO ARE CHOSEN FOR LONG LASTING FRAGRANCE AND FAMOUS BRAND N= 71
- 20. 19 N= 1175 How do you feel with your current shower gel? 80% ARE SATISFIED WITH THEIR CURRENT SHOWER GEL Provence has the highest top box satisfaction rate 19% 4% 26% 34% 15% 13% 20% 16% 22% 17% 28% 19% 58% 62% 46% 39% 60% 62% 57% 59% 58% 65% 55% 66% 22% 34% 26% 25% 25% 24% 23% 23% 20% 18% 17% 15% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied
- 21. 20 Is there anything make you feel unhappy about this brand? N= 1175 DOES NOT HAVE LONG- LASTING FRAGRANCE AND BE EXPENSIVE ARE THINGS THAT MAKE USERS FEEL DISSATISFIED 24% 7% 3% 7% 7% 7% 11% 13% 13% 17% 22% 22% Nothing makes me unhappy Others Cause skin irritation Too strong fragrance Do not leave smooth skin Leave dry skin Have few foam Do not brighten skin Be not effective as advertising Do not whiten skin Expensive in price Smell does not last long Total 24% 6% 5% 13% 9% 13% 14% 11% 10% 11% 24% 22% Male 24% 7% 2% 5% 6% 6% 11% 13% 14% 18% 22% 22% Female 1/4 feel satisfied with their shower gel
- 22. 21 27% 3% 4% 3% 6% 3% 10% 10% 15% 17% 22% 27% Nothing makes me unhappy Others Cause skin irritation Too strong fragrance Do not leave smooth skin Leave dry skin Have few foam Do not brighten skin Be not effective as advertising Do not whiten skin Expensive in price Fragrance does not long lasting Dove 23% 0% 7% 3% 7% 7% 13% 13% 10% 12% 13% 33% Nothing makes me unhappy Others Cause skin irritation Too strong fragrance Do not leave smooth skin Leave dry skin Have few foam Do not brighten skin Be not effective as advertising Do not whiten skin Expensive in price Fragrance does not long lasting Enchanteur ENCHANTEUR = DOES NOT LONG LASTING FRAGRANCE DOVE = DOES NOT LONG LASTING FRAGRANCE + EXPENSIVE Is there anything make you feel unhappy about this brand? N= 191N= 195
- 23. 22 20% 4% 4% 3% 10% 4% 11% 15% 25% 18% 36% 12% Nothing makes me unhappy Others Cause skin irritation Too strong fragrance Do not leave smooth skin Leave dry skin Have few foam Do not brighten skin Be not effective as advertising Do not whiten skin Expensive in price Fragrance does not long lasting Hazeline 22% 2% 2% 17% 3% 16% 10% 21% 10% 28% 23% 9% Nothing makes me unhappy Others Cause skin irritation Too strong fragrance Do not leave smooth skin Leave dry skin Have few foam Do not brighten skin Be not effective as advertising Do not whiten skin Expensive in price Fragrance does not long lasting Lifebuoy LIFEBUOY = DOES NOT WHITEN SKIN HAZELINE = EXPENSIVE + NOT EFFECTIVE AS ADVERTISING Is there anything make you feel unhappy about this brand? N= 157 N= 114
- 24. 23 LUX = EXPENSIVE + NOT EFFECTIVE AD ADVERTISING DOUBLE RICH = NOT LONG LASTING FRAGRANCE 21% 4% 9% 4% 11% 4% 13% 14% 21% 17% 26% 13% Nothing makes me unhappy Others Cause skin irritation Too strong fragrance Do not leave smooth skin Leave dry skin Have few foam Do not brighten skin Be not effective as advertising Do not whiten skin Expensive in price Fragrance does not long lasting Lux 20% 1% 4% 6% 6% 7% 14% 19% 13% 19% 23% 29% Nothing makes me unhappy Others Cause skin irritation Too strong fragrance Do not leave smooth skin Leave dry skin Have few foam Do not brighten skin Be not effective as advertising Do not whiten skin Expensive in price Fragrance does not long lasting Double rich Is there anything make you feel unhappy about this brand? N= 70N= 112
- 25. 24 36% 5% 7% 0% 16% 5% 0% 7% 16% 14% 18% 9% Nothing makes me unhappy Others Cause skin irritation Too strong fragrance Do not leave smooth skin Leave dry skin Have few foam Do not brighten skin Be not effective as advertising Do not whiten skin Expensive in price Fragrance does not long lasting White Care 38% 4% 9% 4% 7% 4% 2% 11% 4% 22% 7% 31% Nothing makes me unhappy Others Cause skin irritation Too strong fragrance Do not leave smooth skin Leave dry skin Have few foam Do not brighten skin Be not effective as advertising Do not whiten skin Expensive in price Fragrance does not long lasting Provence PROVENCE = NOT LONG LASTING FRAGRANCE + NOT WHITEN SKIN WHITE CARE = EXPENSIVE, NOT EFFECTIVE AND NOT SMOOTH SKIN Is there anything make you feel unhappy about this brand? N= 44N= 45
- 26. 25 28% 6% 9% 9% 3% 16% 13% 13% 13% 9% 16% 34% Nothing makes me unhappy Others Cause skin irritation Too strong fragrance Do not leave smooth skin Leave dry skin Have few foam Do not brighten skin Be not effective as advertising Do not whiten skin Expensive in price Fragrance does not long lasting Romano 15% 7% 17% 18% 7% 7% 11% 8% 14% 6% 17% 25% Nothing makes me unhappy Others Cause skin irritation Too strong fragrance Do not leave smooth skin Leave dry skin Have few foam Do not brighten skin Be not effective as advertising Do not whiten skin Expensive in price Fragrance does not long lasting X-MEN X-MEN = NOT LONG LASTING + TOO STRONG FRAGRANCE ROMANO = NOT LONG LASTING FRAGRANCE Is there anything make you feel unhappy about this brand? N= 32N= 71
- 27. 26 What is your usage intention towards your current brand in the future? N= 1175 45% 37% 34% 50% 39% 47% 47% 26% 44% 53% 47% 49% 10% 7% 11% 14% 9% 6% 8% 6% 10% 10% 10% 14% 33% 30% 34% 17% 40% 32% 34% 58% 35% 28% 36% 29% 10% 22% 21% 16% 12% 12% 10% 10% 7% 7% 6% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% I will buy at this brand only I will prioritize to buy at this brand I will use at this brand in parallel with other brand I will continue buy at this brand , but I will buy at other in future I will switch to other brand 10% ARE LOYAL AND 1/3 PRIORITIZE TO USE THEIR CURRENT BRAND Palmolive owns highest consumers’ loyalty
- 28. 27 What's your ability to recommend your current shower gel brand to others? N= 1175 29% 15% 20% 30% 29% 28% 33% 38% 22% 25% 32% 32% 43% 51% 46% 39% 40% 45% 39% 33% 50% 50% 45% 47% 26% 34% 30% 30% 29% 26% 25% 25% 25% 23% 21% 15% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Will recommend definitely Will recommend Either recommend or not Will not recommend Will not recommend definitely 69% PEOPLE ARE WILLING TO RECOMMEND THE SHOWER GEL BRAND THEY ARE USING TO OTHERS Provence stands on top as strongly recommended brand
- 29. 28 Provence Palmolive White Care Enchanteur Dove Lifebuoy X-MEN Hazeline Lux Double rich Romano N= 1547 How do you feel with your current shower gel? What is your usage intention towards your current brand in the future? Loyalty Satisfaction high low highlow WHILE PROVENCE STANDS AS THE MOST SATISFIED BRAND, PALMOLIVE HAS THE HIGHEST LOYALTY RATE
- 30. 29 What is your key functional concerns when choosing a shower gel? N= 1175 WHILE 59% MALE CONCERN IF THEIR SHOWER GEL HAS PERFUME FRAGRANCE, 69% FEMALE CONCERN ABOUT MOISTURING EFFECT Both men and women look for an anti- virus shower gel 4% 25% 41% 48% 52% 62% 63% Others Acne care Body scrub Protect from virus/disease Whitening Have perfume fragrance Moisturing Total 8% 28% 38% 48% 26% 59% 36% Male 3% 24% 42% 48% 57% 63% 69% Female
- 31. 30 How frequent do you buy shower gel? N= 1175 3% 12% 3% 3% 2% 4% 6% 4% 3% 5% 15% 9% 16% 16% 13% 38% 24% 42% 35% 36% 33% 32% 29% 37% 36% 7% 18% 7% 7% 8% Total Under 18 18-25 26-30 Over 30 Over once/ month Once/ month 2 times/ 3 months Over 3 months/ time During promotion programs I don't remember 3% 3% 3% 4% 2% 4% 15% 11% 16% 38% 39% 38% 33% 37% 32% 7% 8% 7% Total Male Female 38% BUY SHOWER GEL EVERY 1.5 MONTHS
- 32. 31 Where do you usually buy shower gel? N= 1175 MAJORITY BUY SHOWER GEL AT SUPER MARKET Male: 78% Female: 89% Male: 15% Female: 15% CONVENIENT STORE Male: 28% Female: 24% Male: 32% Female: 28%
- 33. 32 On average, how much do you spend on shower gel each time? ($) N= 1175 57% PEOPLE SPEND FROM $3.5- $7.5 ON SHOWER GEL EACH TIME 3% 3% 4% 3% 3% 4% 3% 3% 4% 5% 5% 2% 7% 6% 2% 5% 3% 4% 9% 14% 9% 14% 7% 18% 3% 18% 10% 14% 11% 15% 27% 29% 25% 28% 36% 31% 28% 31% 25% 22% 26% 28% 31% 28% 35% 22% 28% 24% 33% 26% 37% 41% 34% 30% 20% 13% 10% 18% 13% 14% 19% 13% 12% 8% 21% 15% 7%7% 12% 12% 4% 10% 3% 8% 11% 9% 6% 2%1% 4% 3% 3% 2% 2% 1% 1% 10%5% 2% 4% 3% 7% 7%14% 7% 11% 14% 16% 25% 29% 25% 25% 31% 29% 33% 28% 30% 32% 29% 31% 17%13% 15% 16% 14% 11% 6%7% 16% 9% 5% 4% 1%1% 5% 2% Total Under $200 From $200 – under $450 From $450 - under $700 From $700 – under $1000 From $1000 and over Under $1.5 $1.5-$2.49 $2.5- $3.49 $3.5- $4.99 $5- $7.49 $7.5- $9.99 $10 - $15 Over $15
- 34. 33 How big is the size of your shower gel? On average, how much do you spend on shower gel each time? ($) N= 1175 OVER 1/3 USE SHOWER GEL OF 200- 400ML IN SIZE 15% 1% 4% 12% 17% 25% 25% 38% 17% 5% 7% 18% 20% 23% 19% 27% 25% 5% 6% 21% 28% 30% 26% 25% 22%37% 21% 69% 59% 39% 28% 22% 29% 11% 7% 68% 24% 9% 3% 5% 3% 2% 3% Under 200ml 200ml- 400ml 401ml- 600ml 601ml- 800ml Over 800ml
- 35. 34 N= 1175 Do you use additional care products together with shower gel? 51% female use additional care with shower gel, which is much higher than that of men (33%) People from 18 and over start to take care of their skin with additional products 46% 33% 51% 54% 67% 49% Total Male Female No Yes 46% 30% 44% 52% 47% 54% 70% 56% 48% 53% Total Under 18 18-25 26-30 Over 30 No Yes 46% PEOPLE USE ADDITIONAL CARE PRODUCTS TOGETHER WITH SHOWER GEL
- 36. 35 N= 635 If yes, which are additional products you are using? 50% USE BODY LOTION BESIDES SHOWER GEL FOR SKIN CARE 50% 50% 48% 51% 54% 33% 27% 35% 31% 36% 20% 17% 16% 20% 29% 11% 10% 7% 11% 20% 7% 7% 4% 6% 14% 5% 17% 4% 5% 6% 0% 10% 20% 30% 40% 50% 60% Total Under 18 18-25 26-30 Over 30
- 37. 36 CONTACT US • Japan & Taiwan: o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan o Contact person: Mr. Hideyuki Kato (CEO) o Email: hideyuki.kato@di-mktg.com o Contact number: +81 3-5532-3200 • Vietnam: o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1, Ho Chi Minh City, Vietnam o Contact person: Mr. Ho Hai Dang (Manager - DI Marketing) o Email: dang.hohai@di-marketing.com.vn o Contact number: +84 902-73-9944 • Thailand o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622 o Contact person: Ms. Woon Khiaozen (Manager - DI Marketing) o Email: woon.k@di-mktg.com o Contact number: +66 092-282 7992
- 38. 37 CONTACT US • Singapore, Indonesia, Malaysia: o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622 o Contact person: Mr. Hendry Pratama (Manager - DI Marketing) o Email: pratama.hendry@dreamincubator.com.sg o Contact number: +65 6671 9290 | +65 8518 3870 • India: o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622 o Contact person: Mr. Sujit Kunte (Regional representative) o Email: kunte.sujit@dreamincubator.com.sg o Contact number: +65 9127 7654
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