3. Nestlé is a Swiss multinational food and drink
processing conglomerate corporation
headquartered in Vevey, Switzerland.
Nestlé has 447 factories, operates in 189
countries, and employs around 339,000 people.
It is one of the main shareholders of L'Oreal,
the world's largest cosmetics company.
4. Nestlé is one of the largest players in India's Fast-
moving consumer goods segment.
Nestlé currently has 9 manufacturing facilities
across India.
They are at: Punjab, Haryana, Karnataka, Tamil
Nadu, Goa, Uttarakhand, Himachal Pradesh,
Gujarat.
5. Presently Nestlé ranked No. 103 on the
Fortune 500.
Ulf Mark Schneider CEO of Nestlé .
Nestlé currently has over 2,000 brands with a wide
range of products across a number of markets.
6. Nestlé history begins in 1866, when the Anglo-
Swiss Condensed Milk Company opens the first
European condensed milk factory in
Switzerland.
Henri Nestlé develops a breakthrough infant food
in 1867, and in 1905 the company he founded
merges with Anglo-Swiss, to form what is now
known as the Nestlé Group.
7. In 1905, Nestlé & Anglo Swiss has more than 20
factories, and starts using overseas subsidiaries to
establish a sales network that spans Africa, Asia,
Latin America and Australia.
Nestlé India Ltd was incorporated in the year
1956. The company set up their first production
facility in the year 1961 at Moga in Punjab.
8. Nestlé’s business objective is to manufacture and
market the Company’s products in such a way as
to create value that can be sustained over the long
term for shareholders, employees, consumers,
and business
Nestlé Company’s overall objective is to be the
world’s largest and best-branded food
9. Nestlé's vision is to be the recognized leader in
nutrition, health and wellness.
“Respected trustworthy food, nutrition, health and
wellness company”.
10. Nestlé mission is to be provide the best food to
people throughout the world,
To bring consumer foods that are safe of high
quality and provide optimal nutrient.
Tagline: “GOOD FOOD, GOOD LIFE”
11. Nestlé's products include baby food, medical food,
bottled water, breakfast cereals, coffee and tea,
confectionery, dairy products, ice cream, frozen
food, pet foods, and snacks.
For eg: Nespresso, Nescafé, Kit
Kat, Smarties, Nesquik, Stouffer's, Vittel, Milo
and Maggi.
12. Strength:
1. Largest food company
2. Reputed brand name
3. Brand value
4. Efficient research and development
department
5. Large distribution
13. Weakness:
1. Increase in price
2. Span of control and organizational structure
3. Water controversy
4. Social criticism
