2. Corporate social responsibility
TABLE OF CONTENTS
Objectives of study………………………………………………………..………03
Meaning of Corporate social responsibilities ..........................................................04
Company visited for CSR Introduction and profile………………………………06
CSR activites by company………………………………………………………..08
Shristi……………………………………………………………………….08
Shaksham…………………………………………………………………..09
Sneh………………………………………………………………………..10
Sujyot………………………………………………………………………11
Shakshar……………………………………………………………………12
Beti a movement ...........................................................................................14
Recognition and awards ........................................................................................15
CSR of group .........................................................................................................21
Learning ...............................................................................................................21
Conclusion............................................................................................................ 21
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3. Corporate social responsibility
Objectives of the study:
Customer Loyalty
Customer retention and loyalty have long been primary objectives of companies building
for long-term success. Business strategist Robert Moment points out in his WebProNews
article "The 7 Principles of Business Integrity" that the foundation of CSR is honesty and
integrity. Thus, companies that want to develop strong customer relationships must
proves themselves to questioning and cautious consumers. This means consistent and
ethical actions and transparent communication that avoids misleading and
misinterpretation.
Strong Supplier Relationships
Supplier relationships are one of the core stakeholder relationships that CSR companies
focus on. In the 21st century, many large organizations have reduced the total number of
suppliers they work with so they can build stronger partnerships. This enables them to
improve the value of the delivery to the end customer. It also allows these distribution
channel partners to cooperate in reduction of transportation inefficiency and waste.
Improved Employee Productivity
Leveraging the capabilities of your most important assets -- your employees -- is another
primary objective of CSR, which is highlighted by the As You Sow Foundation.
Incorporating employees into business decisions is one of the main ways managers can
show trust in employees. Managing diversity is also very important. CSR company
leaders establish a work culture that values equal hiring opportunities and a nondiscriminatory work environment. Diversity can create better ideas and results if
employees are trained to work together. Otherwise, tension and low morale result.
Better Community Relations
Moment emphasizes the importance of community involvement to fulfill the social
requirements of CSR. This means participating in community activities and giving back
through employee volunteer programs and charitable contributions. This demonstrates
consideration for your role in the community, beyond just profiting from it to give
stronger returns to shareholders. Additionally, companies are closely monitored by the
government and environmental groups for green-friendly operations. This includes
recycling programs, efficient use of natural resources and reduction of waste.
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Corporate social responsibility:
Corporate social responsibility (CSR, also called corporate conscience, corporate
citizenship, social performance, or sustainable responsible business/ Responsible Business)[1] is a
form of corporate self-regulation integrated into a business model. CSR policy functions as a
built-in, self-regulating mechanism whereby a business monitors and ensures its active
compliance with the spirit of the law, ethical standards, and international norms. In some models,
a firm's implementation of CSR goes beyond compliance and engages in "actions that appear to
further some social good, beyond the interests of the firm and that which is required by
law." CSR is a process with the aim to embrace responsibility for the company's actions and
encourage a positive impact through its activities on the environment, consumers, employees,
communities, stakeholders and all other members of the public sphere who may also be
considered as stakeholders.
CSR is titled to aid an organization's mission as well as a guide to what the company stands for
and will uphold to its consumers. Development business ethics is one of the forms of applied
ethics that examines ethical principles and moral or ethical problems that can arise in a business
environment. ISO 26000 is the recognized international standard for CSR. Public sector
organizations (the United Nations for example) adhere to the triple bottom line (TBL). It is
widely accepted that CSR adheres to similar principles but with no formal act of legislation.
The UN has developed the Principles for Responsible Investment as guidelines for investing
entities.
Corporate Social Responsibility is the continuing commitment by business to behave ethically
and contribute to economic development while improving the quality of life of the workforce and
their families as well as of the local community and society at large
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5. Corporate social responsibility
The same report gave some evidence of the different perceptions of what this should mean from
a number of different societies across the world. Definitions as different as CSR is about capacity
building for sustainable livelihoods. It respects cultural differences and finds the business
opportunities in building the skills of employees, the community and the government from
Ghana, through to CSR is about business giving back to society from the Phillipines
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6. Corporate social responsibility
Company visited for CSR activities:
Introduction to Company:
Name:Gitanjali gems ltd.
Gitanjali Group is one of the largest branded jewellery retailers in the world. It is headquartered
in Mumbai, India Gitanjali sells its jewellery through over 4000 Points of Sale and enjoys a
market share of over 50 per cent of the overall organised jewellery market in India. Prominent
brands housed by the group are Nakshatra, D'damas, Gili, Asmi, Sangini, Maya, Giantti, World
of Solitaire, Shuddhi, Diya to name a few.
Gitanjali is engaged in the cutting and polishing diamonds as well as in jewellery manufacturing,
branding and retailing. It exports its cut and polished diamonds, as well as its diamond and other
jewellery products to various international markets such as the USA, Middle East, Japan, China,
Hong Kong, Thailand and to markets in Europe such as Antwerp and Italy. The group remains a
dominant player in the diamond and jewellery segments. It has also recently forayed into the
retail and lifestyle space.
Gitanjali is headquartered in Mumbai and enjoys a pan India presence with more than 4,000
points of sale across a total area of 1.7 million sq ft. The group has 120 outlets internationally
.and a presence in significant jewellery markets such as the United States, the Middle East,
Europe as well as markets in Asia, such as Japan, China, Hong Kong and Thailand.
Founded as a single company cutting and polishing diamonds for the jewellery trade at Surat,
Gujarat, in 1966, the Gitanjali Group became, many times over, a pioneer among major diamond
and jewellery houses.First major diamond and jewellery house to be launched and run by modern
entrepreneurs rather than dynastic jewellers. An authorised DTC Sightholder and loyal customer
– and a modern multinational business run on innovative insights.
At the forefront of the global breakthrough in diamond jewellery design and production brought
about by India‟s ability to cut diamonds considered unworkable for jewellery till then. Has the
distinction of producing the world‟s smallest heart shaped diamond (0.03 carat), and developing
some 25 patented facet patterns.
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7. Corporate social responsibility
Besides changing the face of manufacture, broke the mould of traditional jewellery marketing: it
abandoned jewellery trade convention by launching multiple brands for multiple markets and
price segments.
Opened up distribution via superstores, department stores and other retail outlets at
MRP,supported by international certifications of scientifically tested purity and authenticity,
across India and in the world‟s jewellery capitals. Even markets branded jewellery directly by
mail order catalogue.Business model now integrates all operations, from rough diamond
sourcing, cutting, polishing and distribution, and jewellery manufacture, to jewellery branding
and retail, as well as global lifestyle brands, in India and abroad.
Brought diamonds within reach of a wide consumer base. The first to offer diamond studded
jewellery at affordable prices, of standardised designs, quality and pricing across locations –
progressively precision-producing replicable designs using the latest CAD and CAM processes
and equipment.
Offers jewellery in diverse styles: traditional, international classic, and casual. For consumers of
all age groups, tastes and budgets. With a growing hamper of brands, some already global, and
each targeted to specific consumer and market segments.
Having won over 50 awards from the Ministry of Commerce, India for outstanding exports of
diamond and jewellery, is today over $3000 million multinational group, and a publicly listed
entity.
Operations span the globe, all the way from USA, UK, Belgium, Italy and the Middle East to
Thailand, South East Asia China, and Japan.
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"ENVIRONMENT IS MY NEW BEST FRIEND" was the theme of a TREE PLANTATION
drive organized by Gitanjali Gems in one of the schools in the western suburbs of Mumbai. 100
saplings were planted in the school premise and various environment related activities and
competitions were organized .The children also performed songs and dance related to
environment conservation. Certificates of appreciation were given out to the winners of various
competitions.
GITANJALI GEM‟S LTD . EFFORT TOWARDS PREVENTION OF THE ILLEGAL
SLAUGHTER OF ANIMALS
Gitanjali Group supported Shri Rajpur Deesa Panjarapol which is Working towards
prevention of the illegal slaughter of animals specially cattle in Deesa ,Northern Gujarat. The
trucks carrying animals from Rajasthan via Gujarat to slaughter houses in Maharashtra are
intercepted , the animals rescued and taken care of. Thousands of animals have been saved and
taken in safe hands.
2)Saksham:
INTERNATIONAL DAY OF DISABLED PERSONS:
International Day of Disabled Persons aims to promote an understanding of disability
issues and mobilize support for the dignity, rights and well-being of persons with disabilities. It
also seeks to increase awareness of gains to be derived from the integration of persons with
disabilities in every aspect of political, social, economic and cultural life. We celebrated this
day on 3rd Dec 2012 at our Hyderabad unit for our speacially abled employees.
December 3, 2011 Was A Special Day For The Specially Abled Employees Of Gitanjali Group
As Mr Mehul Choksi And Top Management Of Gitanjali Group Celebrated "International
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Day For The Disabled " With The Pwd Employees Working Across Its Different Offices In
Mumbai . Since 1992, The United Nations' (Un) International Day Of Persons With Disabilities
Is Annually Held On December 3. It Aims To Increase The Understanding Of The Issues
Around Disabilities And Attention To The Dignity, Rights And Well-Being Of Persons With
Disabilities.
As A Mark Of Esteem And In Recognition Of Valued Service, Several Especially Abled
Employees Were Felicitated For Their Years Of Association And Dedication Towards The
Organisation. Gitanjali Gems Presently Employees Close To 250 Specially Abled People.The
Employees
Were
Extremely
Touched
By
This
Gesture.
Its Csr Initiative Called " Saksham" Aims To Train And Employ Pwd In The Field Of Jewelry
Manufacturing And Diamond Cutting And Polishing. It Will Soon Launch Its Training
Mannual For The Benefit Of Other Organizations Interested In Similar Initiatives.
Mr Choksi Said "These Employees Are An Assets For The Organization And Perform At
Power With Other Employees. Building On Our Experiences Within The Company We Plan
To Increase The Numbers Of Pwds Employed. On A Wider Scale, We Would Like To
Encourage The Others In The Industry To Look At Taking Similar Steps".
Gitanjali Gems Limited Has Won The Prestigious "Best Employer" Award In The National
Awards For The Empowerment Of Persons With Disabilities Conducted By The Ministry Of
Social Justice And Empowerment, Government Of India And The Ncpedp - Shell Helen Keller
Award For The Employment Of Pwd's."
3)SNEH:
SALES STALL OF PRODUCTS MADE BY THE CHILDREN OF ADAPT
Yet again the products made by the children affected by cerebral palsy of ADAPT
(Spastic society of India) were a great success at a sale stall at Marol office of Gitanjali gems.
The staff appreciated the products and contributed Rs 8000 for this noble initiative.
GITANJALI STAFF SUPPORTS ADAPT FOR KALA GHODA FESTIVAL 2012
Under Sneh – The CSR initiative of Gitanjali Gems the Gitanjali staff helped specially
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challenged children of Adapt to design and make products for sale in the Kala Ghoda festival
2012. Children from Adapt enthusiastically participated in making articles. Children made
jewelry, doormats decorated envelopes etc.
SPREADING SMILES
Sneh is a mission undertaken by Gitanjali Group to interact with NGOs and support
their initiatives on different fronts. The aim is to build relationships with organisations and
individuals who are active in the field and execute projects for the upliftment of society by
partnering with them. Sneh helps to reach out to such organizations in a more focused manner.
Currently under Sneh the process of creating bonds with various NGOs in Mumbai,
Ahmedabad, Hyderabad and other places is under way.
4)Sujyot:
GITANJALI GEMS LTD JOINS HANDS WITH WOCKHARDT FOUNDATION FOR A
CAUSE
Gitanjali gems ltd provides funds to Wockhardt foundation for operating a right to vision van
in Palanpur, Gujarat to provide free medical facilities and checkup for the underprivileged
people suffering from problems related to vision.
Van operational since Jan 2011
The van covers the following villages and provides medical aid at doorstep to the suffering
patients .
Vadgam village - monday
Kanodar village - tuesday
Chhapi village - wednesday
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Virampur village - thursday
Chitrasani village - friday
Ratanpur village - saturday
Total human lives that have been benefited with the service 4581
LIGHTING UP LIVES
The Gitanjali Group is one of the major donors for the mega eye camps organized each
year by the Bhansali Trust in remote areas of Bihar. The project works at the grass root level
where every year Gitanjali undertakes to support the camps, which include free diagnosis and
operations, cover approximately 2,000 villages. On an average about 45,000 people are
examined and close to 10,000 people are operated every year.
The camps are mainly organized between October and March. A team consisting of ophthalmic
surgeon, anesthesiologist, physician, para-medicals and volunteers visit villages and perform
normal operations, IOL operations with lens and IOL operations for children.
Camps are equipped with the latest medical facilities, tents for the out door patients, dressing
wards, kitchens etc. Big dharamshalas are rented with around 125 rooms for patients ward;
operation theaters and stay of staff. Follow up camps are also organized to guide people with
proper medication.
Gitanjali Group has also been a regular donor to various projects of the Cancer Patients‟ Aid
Association of India, Save the Children India and provided them with various support and
assistance.
5)Sakshar:
EMPOWERMENT THROUGH EDUCATION
Under Saakshar, Gitanjali Group provides aid and assistance to agencies and institutions
working in the fi eld of education for both rural and urban youth. The educational projects are
centred in Palanpur, an economically and educationally backward district of Gujarat where over
70% of the students come from less privileged strata of the society.
A few institutions that the Gitanjali Group has supported are
• Smt. Geetaben Modi Vidya Sankul
The only institution of its kind in the region, offering courses in all the major streams
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and fully equipped with all modern facilities The Trust that manages the Sankul receives
regular aid from Gitanjali.
• K.M. Choksi Higher Secondary School
The Gitanjali Group assists in the running of this institution which offers a unique
system of integrated and inclusive learning by providing education to normal and especially
abled children in the same class. Education, food and accommodation are free for the PWD‟s.
Almost 50% of the students are female.
• Shri Keshavlal Maneckchand Choksi Prathmik Shala 1 & 2
Gitanjali Group along with the Rotary Club of Palanpur City has helped upgrade the
infrastructure and provide educational materials to several schools run by the Gram Panchayat
and the municipal corporation. Gitanjali provides uniforms, books, slates, pencils, bags, shoes
etc to the underprivileged.
• Mamtamandir
Gitanjali supports education of not just normal underprivileged children but also
especially abled children Contributions are made towards this school for differently
abled children run by the Vidyamandir Trust where they receive education and vocational
training.
We also are associated with the Friends of Tribal Society, Image Book Culture Trust and
Project Crayons.
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6)Beti…..a movement
D‟damas Brand Ambassador Sonakashi Sinha, Akshay Kumar, Acid Attack Victim
Sonali Mukherjee walk for cause „Beti
Over 80 celebs take the ramp in support of Women Empowerment
Celebs adorn jewellery from leading jewellery brands Nakshatra, D‟damas, Envi, Asmi and Gili
Mumbai, August 4th, 2013: The India International Jewellery Week (IIJW) 2013 got off to a
dramatic start, opening with the „Beti‟ show presented by India‟s leading jewellery brands
Nakshatra,D‟damas, Gili, Asmi and Envi by Gitanjali and Gemfields. The spectacular
presentation saw D‟damas brand ambassador Sonakshi Sinha and Akshay Kumar, her co-star in
Once Upon a Time in Mumbai Dobaara walking the ramp along with over 80 celebs from
different walks of life. Miss India International 2011 AnkitaShorey also starred in the fashion
sequence presented along with designer Mohini where models showcased some dazzling
ornaments from the presenting jewellery brands.
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Recognition and awards to the company for CSR:
GITANJALI GEMS FELICITATED AT JJ HOSPITAL FOR DONATING MORE THAN
100 UNITS OF BLOOD IN THE YEAR 2012-13.
Gitanjali Gems was felicitated at JJ Hospital , Mumbai for donating more than 100 units of blood
in the year 2012-13.Gitanjali Gems organized 3 blood donation drives across its offices in the
last year and was amongst the few corporate who could collect such a big number of blood units
to save the lives of the needy. Eminent personalities from Maharashtra state Medical council
felicitated the donor corporates.
GITANJALI GEMS HONORED AT THE GLOBAL CSR EXCELLENCE &
LEADERSHIP AWARDS GROUP
RECOGNISED FOR SAKSHAM INITIATIVE - EMPOWERMENT OF PEOPLE WITH
DISABILITIES
Mumbai, February 21, 2013: SAKSHAM – Empowerment of People with Disabilities (PWDs), a
key CSR initiative of Gitanjali Gems Ltd. has been honored at the recently held Blue Dart
Global CSR Excellence & Leadership Awards during a glittering function at the Taj Lands End,
Mumbai.The award was received by Mayuri Asar, Head - CSR, Gitanjali Gems Ltd.
The Group has been felicitated for its CSR initiative - „SAKSHAM‟ for its sustained efforts
towards empowerment of People with disabilities (PWDs) through training and employment.
Mehul Choksi,CMD, Gitanjali Group said, “The goal of SAKSHAM is to create conditions for
People with Disabilities for their rehabilitation and integration into society. Gems and jewellery
is one of the industries where there is a huge potential for employment of the underprivileged
PWDs due to the specific nature of the processes.
We have already developed a training centre in Hyderabad where poor illiterate rural PWDs as
well as rural youth from in and around the city are trained in the basics of jewellery design and
manufacture. It is a four - six month training programme.
Our first batch started with 13 people in the year 2008 and as on today, we have successfully
employed 250 disabled people and the number is steadily growing,”
The 2nd Blue Dart Global CSR Excellence & Leadership Awards advisory council included
Bhaskar Chatterjee (Director General & CEO, Indian Institute of Corporate Affairs), Dr. Huzaifa
Khorakiwala (Executive Director, Wockhardt Ltd.), Mohini Daljeet Singh (Chief Executive,
Max India Foundation), Vijay Kalantri (Chairman & Managing Director, Dighi Port Ltd.),
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Herman Mulder (Chairman, Global Reporting Initiative) and Harsha Mukherjee (Founder &
MD, Editor, Ekjaa and IndiaCSR) to name a few.
Gitanjali Group has also received the National Award from the Government of India as the best
employer for the “Empowerment of Persons with Disabilities” in 2009 & many more awards for
the “Empowerment of Persons with Disabilities”
GITANJALI GROUP HONOURED WITH CSR LEADERSHIP AWARD
Recognised for the Empowerment of Persons with Disabilities
Mumbai, December 1, 2012: Gitanjali Group, the world‟s largest integrated branded jewellery
manufacturer - retailer has been awarded with the „CSR Leadership Award‟ at the „Institute of
Public Enterprise (IPE) CSR Corporate Governance Award 2012‟ for its Saksham initiative
under which the company has provided employment opportunities to over thousand people with
disabilities at its own diamond and jewellery manufacturing facilities in Hyderabad, Mumbai,
Surat and also trained these people for getting employment in other jewellery manufacturing
companies.
GITANJALI GEMS WINS PRESTIGIOUS “ECGC-D&B INDIAN EXPORTERS
EXCELLENCE AWARD”
Recognised as a leading Socially Responsible Exporter for Saksham and other CSR initiatives
Mumbai, November 27, 2012: Gitanjali Gems Ltd., the world‟s largest integrated branded
jewellery manufacturer-retailer, won the First Runner up award in the “Most Socially
Responsible Exporter” category at the prestigious „ECGC – D&B Indian Exporters‟ Excellence
Awards 2012‟ held in Mumbai yesterday.
The awards are organised by Export Credit Guarantee Corporation of India Ltd (ECGC), a
government of India enterprise and Dun & Bradstreet, a leading provider of global business
information, knowledge and insight. They recognize the contribution of exporters to the Indian
economy in different fields.
Gitanjali Gems has been recognised for its pioneering CSR activities. The company has multiple
projects under the banner of Sambhav, its CSR programme. The most notable of these is the
Saksham initiative under which the company has provided employment opportunities to over
thousand people with disabilities at its own diamond and jewellery manufacturing facilities in
Hyderabad, Mumbai, Surat and also trained these people for getting employment in other
jewellery manufacturing companies.
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Earlier, in 2009, Gitanjali Gems won the “Best Employer” award in the National Awards for the
Empowerment of Persons with Disabilities conducted the Ministry of Social Justice and
Empowerment, Government of India.
“ASIAN CSR LEADERSHIP AWARDS” 2012
“Saksham” , the CSR Initiative of Gitanjali Gems awarded with “Asian CSR Leadership
Awards” 2012 on 25 September, 2012 at Taj Palace Hotel, Dubai for Promoting Employment for
the Physically Challenged in our organization. The award recognizes the company‟s constant
efforts to provide training and employment to Persons with Disabilities and hence change the life
of the less privileged. The award was received by Mr. Vinod Pendke in Dubai.
GITANJALI GROUP RECEIVES THE PRESTIGIOUS POWERBRANDS HALL
OF FAME AWARD FOR ITS CSR INITIATIVE FOR EMPOWERING PEOPLE WITH
DISABILITIES
Gitanjali Group – a $2.3b global conglomerate, listed on the BSE has received one of the
most prestigious Indian PowerBrands Hall of Fame Award for Empowering People with
Disabilities, in Dubai. The award was received by Ajay Pandey, CEO Gitanjali International
Brands Business, on behalf of the group in Dubai (UAE) on August 30, 2012.
The event was attended by officials of Dubai Government, M.K. Lokesh; Indian Ambassador to
Dubai; Sanjay Verma, Indian Consul General and a large number of community members.
According to organizers top accolade is allegorical to the chosen few who have trodden the path
of success and have attained a pinnacle breakthrough. Thus it pays tribute to outstanding leaders
for their remarkable vision and strategies in carving a niche for themselves. Gitanjali group was
conferred upon this honour in acknowledgement of their Saksham programme that has given
hope to millions of Indians with special needs and inspired others.
Ajay Pandey, CEO Gitanjali International Brands Business, said: "We are pleased to be named
as one of India‟s most powerful brands that believe in giving back to the community they operate
in. The award recognises our continued commitment and phenomenal efforts to provide the less
privileged of the country a reason to smile. This reward is of particular significance to us as it
will encourage us to keep working for the betterment of our people and serve as a beacon for
other Indian organizations to participate in the noble cause of serving society.”
GITANJALI GEMS LIMITED WON AAJ TAK CARE AWARD FOR
EMPOWERMENT FOR CSR INITIATIVE "SAKSHAM".
Saksham is Gitanjali Gems initiative for the empowerment of PwD ( Persons with disability)
through training and employment. The honorable chief guest Finance Minister Mr. Pranab
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Mukherjee felicitated the 12 winning companies. Mayuri Asar - Senior Manager - CSR Gitanjali Gems received the award from the Finance Minister .
Honoring the winners of the first annual Aaj Tak Care Awards, Pranab applauded the efforts of
the corporate houses to help promote inclusive growth through social outreach efforts
programs."The Aaj Tak Care awards would go a long way in encouraging other corporate houses
to care for the needy," he added.
Bollywood actor Akshay Kumar, who launched the Aaj Tak Care awards anthem, was also
present at the awards ceremony.
GITANJALI GEMS LTD WON THE BLUE DART GLOBAL CSR AWARD FOR
„BEST CORPORATE SOCIAL RESPONSIBILITY PRACTICE OVERALL‟
Gitanjali gems Ltd won the Blue Dart Global CSR Award for „Best Corporate Social
Responsibility Practice Overall‟ at a glittering ceremony on 18th February 2012 at Taj Lands
End, Mumbai. The Hon‟ble Union Minister of Corporate Affairs, Dr. M. Veerappa Moily
presented the global CSR award, which was part of the 1st World CSR Day to Mayuri Asar ,
Senior Manager - Corporate Social Responsibility, Gitanjali Gems Ltd .
With the theme of CSR – A Way forward & Public- Private Partnership for a Greener Planet, the
Global CSR Awards recognized the organizations that have made a significant and positive
impact on the lives of people around them. The Global CSR award aims at assessing the extent
of integration of CSR concerns with corporate functioning; responsiveness to the needs of
different stakeholders and development of innovative models to fulfil social responsibilities.
The approach of SAMBHAV –the CSR wing of Gitanjali Gems Limited is oriented to identify
and formulate projects in response to felt societal needs in diverse areas and to implement them
with full involvement and commitment . In alignment with vision of the company GGL through
its CSR initiatives, will continue to enhance value creation in the society and in the community
in which it operates, through its services, conduct & initiatives, so as to promote sustained
growth for the society and community, in fulfilment of its role as a Socially Responsible
Corporate. Gitanjali group believes in enhancing standards in key areas like employment and
empowerment of the PWD‟s, education for the underprivileged, Health ,Training , education.
GITANJALI GEMS WINS THE INDIA SHINING STAR CSR AWARD FOR ITS
OUTSTANDING CSR IN THE GEMS & JEWELLERY SECTOR
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Gitanjali gems awarded for Best CSR : Gems and Jewellery" at the first CSR TLC to be held on
19th Feb at the ballroom, Taj Mahal palace, Colaba, Mumbai ,from the hands of Shri Salman
Khurshid, honorable union cabinet minister for water resources, and for minority affairs.
Gitanjali gems ltd has received this prestigious award as recognition for its efforts in the field of
community health and welfare.Tata group, Mahindra & mahindra, Bharat forge, Kingfisher
airlines, HDFC, BHEL, Ambuja cement, United phosphorus, Hindustan Unilver limited, Coca
cola beverages limited, Gitanjali Gems Ltd, Narayana hrudayalaya, L&T, MARG, SAIL, Wipro
limited, Transport corporation of India limited (TCI), Sterlite industries limited, ONGC, Dr
Reddy‟s laboratories limited, PGCIL, Pantaloon retail India limited, Bharti Airtel limited and
Welspun were a few companies awarded for their outstanding contribution to the society
through their CSR programs. The winners were selected by a panel of judges drawn from various
development sectors after carefully studying and analyzing the impact and sustainability of the
CSR programmes. They are undertaking
Industry leaders emphasized the need for the corporate India to have a focused CSR initiatives
for social development and economic growth which was called for at the first „CSR thought
leadership conclave‟2011 organized by the Wockhardt foundation, the CSR arm of the
Wockhardt ltd group. They also emphasized the need for public private partnerships, capacity
development and sustainable development to ensure effective growth in the social sector.
GITANJALI GEMS WINS INDY'S AWARD FOR EXCELLENCE IN CORPORATE
SOCIAL RESPONSIBILITY PRACTICE
Gitanjali Gems Ltd has been awarded the 5th INDY's award for Excellence in Corporate
Social Responsibility Practice. The award recognized Gitanjali for systematically planning and
carrying out social activities within the organization. The jury was extremely impressed with the
involvement of the employees and the array of activities being carried out like blood donation
camp, eye check up camp, first aid training, cleanliness drive etc.
MAKING „SAKSHAM‟ SAMBHAV IN A PROUD WAY
„SAKSHAM‟ MAKES HELEN KELLER AWARD „SAMBHAV‟ FOR GITANJALI
GROUP
It was a proud moment for Gitanjali Group as „Saksham‟ one of the projects under the
company‟s CSR initiative „Sambhav‟, was recently acknowledged and awarded the prestigious
NCPEDP- Shell Helen Keller Award, 2010 under Category C meant for
Companies/Organizations/Institutions who through their policies and practices demonstrate their
belief in equal rights and gainful employment for people with disabilities.
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The award, which consisted of a trophy and a citation, was given at a simple ceremony at India
International Centre Auditorium, Max Mueller Marg on December 2nd, 2010 on the eve of
World Disability Day. Hon‟ble Home Minister and chief guest for the evening, Shri P.
Chidambaram presented the award to the winners. Mayuri Asar, Manager CSR, Gitanjali Group,
collected the award on behalf of the Gitanjali Group.
The Saksham initiative of Gitanjali Group is focused on empowerment People with Disabilities
(PWD‟s) through a six month training programme and creating conditions for their rehabilitation
and integration into society. Nearly 250 such people are employed at the Gitanjali gems factory
at Rajiv Gems Park at Hyderabad and the company plans to significantly increase this number in
the coming year.
BEST EMPLOYER FROM GOVERNMENT OF INDIA
Gitanjali Gems Limited has won the prestigious “Best Employer” award in the National
Awards for the Empowerment of Persons with Disabilities 2009 scheme conducted the Ministry
of Social Justice and Empowerment, Government of India for the efforts undertaken by the
company at its unit in the Rajiv Gems Park, Hyderabad. The President of India, Smt Prathiba
Patil presented the award to Ms Priyanka Choksi.
SPOORTHI AWARDS
All the National Awards for the Empowerment of Persons with Disabilities 2009 scheme
conducted by the Ministry of Social Justice and Empowerment, Government of India received
Spoorthi Awards from the Padmavathi Institute for the (Dis)Abled, sponsored by Andhra
Pradesh Tourism Development Corporation (APTDC) of the Government of AP.
SAKSHAM TRAINING CENTRE INAUGURATED
Shri Kannalaxmi Narayana, Hon‟ble Minister for major industries, commerce and export
promotion food processing,
Go ernment of Andhra Pradesh, inaugurated the “SAKSHAM PWD” Training Center for
Jewellery Manufacturing and Diamond Processing at the Gitanjali Gems factory in the Rajiv
Gems SEZ in Hyderabad.
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21. Corporate social responsibility
CSR Visit of the group:
We visited to the headoffice of gitanjali gems limited located in BKC(bandra kurla complex) on
9th October 2013.We met with the Sr.Manager Mayuri asar in a conference room where we
discussed about the importance of the CSR and how they are working with the different activites
in CSR.
Ms/Mrs.Mayuri asar had provided all the relevant information to us and was cooperative and
also provided us the information that the government had not mandated to pay some amount of
the profit in terms of CSR but government had mandated to report to the government from the
company,where the impression of our before was that government had mandated to pay the
amount to the buyer.It was a good time and feel motivated after visting to the company as the
structure and people management were excellent.
They had also provided us the information about how the jury is judging while choosing for the
award of best csr contributor.
Learning from visit:
It was a good learning moving to a big organization and getting the information about the CSR
,working of CSR and most important we all feel prestige to visit to the organization.We heartly
thanking to our CSR coordinator Prof.Mayur malviya and gitanjali gems ltd. For providing such
a wonderful experience.Gitanjali company has not only stricted in a single focused CSR
activities but they have divided the section and contributing for different sector of the welfare of
the people.We all are heartly wishing all the best to the company.
Conclusion:
Corporate Social Responsibility (CSR) is about how companies manage the business processes
to produce an overall positive impact on society. Thus companies consider the interests of
society by taking responsibility for the impact of their activities on customers, suppliers,
employees shareholders, communities and other stakeholders, as well as the environment. This is
seen to extend beyond the statutory obligation to comply with legislation as organizations are
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22. Corporate social responsibility
voluntarily taking further steps to improve the quality of life for employees and their families as
well as for the local community and society at large. If a company chooses to follow the way of
CSR, it will integrate ethical concerns in its activities and in its interaction with all the.
stakeholders. This implies that the corporate units function in such a way that their CSR
activities in all likelihood actually reach out to the beneficiaries –the society in general. The
ethical considerations are aimed at preparing the groundwork for expecting the correct reaction
or response of their CSR generated activities
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