1. Connecting with
expecting moms
everyday!
Media Kit 2008
m a t e r n i t y
due
A new life also means endless new decisions for many
of our customers who are just starting to consider life’s
big decisions, from new homes and autos to
education and heath plans.
Early on we realized that our customers desired more
than fashion so we launched a community filled with
product reviews and content, providing opinions,
recommendations and samples of products we feel
our customers would like.
Now with over 60,000 active members we take this
responsibility seriously and before endorsing any
product it must first reflect our own values:
environmentally sustainable, globally conscious, with
positive benefits for mother & child.
This is a unique opportunity to connect with our
audience. We are very selective with who makes the
list and hope that your company finds our customers
as loyal and responsive as we do.
Albert DiPadova
Founding Partner

2. Audience
Media products
• National Print Advertising Co-Op
• Outbound Package Inserts
• Email Products
• Sponsorships of fun widgets
• Website Banner Space
• Premium Spaces & Blogs
• In Store Events & Promotions
• Press Releases
• Wardrobe Assignments
Customer Base
• 92% female
• Median age: 32
• Median household income: $75k
• 84% attended any college
• 25% have children under age 3
• 82% go online everyday
• 45% bought baby products
online in past 6 months
m a t e r n i t y
due

3. • Due contracts bulk ad space for the
entire year and passes our savings
and exposure along to our partners.
• Co-op advertising can save you
50-75% off your ad spend and
increase online sales.
• Extended campaigns benefit from
guaranteed orders.
National Print Campaigns

4. We ship 25,0000 + packages annually and
we’re growing…
Due’s customers are delighted to receive
samples and information about their
newborn and life ahead.
Physically reach first time expecting mothers
who are seeking information about new
products.
Due recommends products only from
trusted and pre-screened partners.
Exclusivity is available in some
categories.
Outbound Pack Inserts

5. Reach Due’s data base of 60,000 current
customers who have either shopped with us,
or signed up for our double opt-in offers,
within the past 12 months.
Dedicated email campaigns for product
launches, events, or relevant media. With full
reporting from Vertical Response.
Due’s weekly newsletter provides support for
our co-op national print ad campaigns and
call attention to our outbound packages
inserts.
Email Products

6. Due has created fun viral marketing
campaigns for our partners, and we
can create one for your company.
There’s nothing better than word of
mouth - except when it hits critical
mass and the media picks up on it.
LookWhosPrego.com has seen over
30,000 downloads in 6 months giving
great exposure to both brands.
Due’s countdown clock has
generated over $13K in direct
revenue.
Viral Marketing Sponsorship

7. Website Real Estate
Due served up over 13MM pages views in
2007, with an average of 200,000 unique
visitors monthly.
Reach expecting mothers who are
looking for pre/post natal
information .
Premium charter placement is
available across our new
community pages.

8. Due’s home page gets 1.2MM page
views per month and home page
merchandise gets the greatest
conversions.
Our product reviews are written by
real moms who have used the
products they discuss and published
on our local and national Blogs.
Due has advanced to a Google
page rank 6 out of 10. We can help
your website rankings with direct links
back to your homepage.
Blogs Reviews & Recommends

9. Our highly trained sales staff can
present your product in a personal
one-on-one boutique setting.
Reach key consumers in the
affluent market places of Atlanta,
Austin and San Francisco.
In store events can help launch a
new product or designer with
national press release
In Store Events & Promos

10. Due Maternity uses Marketwire for
SEO enhanced national and local
news press releases.
Target geography, special interest or
industry or every single AP news room
nationally
Distribute releases, manage media
contacts, add multimedia to your
communications and monitor how
and where your release was picked
up
National Press Releases

11. Due provides wardrobe for Celebrities
and can get new designers valuable
coverage.
Publicist are encouraged to email
Celebrity@duematenrity.com to request
complimentary fashions for their clients.
Editors and publishers are encouraged
to email us with their editorial calendars
and request for product as early as
possible. We will fulfill on a first come
basis.
Wardrobe Assignments

12. Media Kit Products Circulation Media Costs
Print Ads in National
Magazines 1MM co-op print ads $3k-$6k per issue
Email Products 250K per month dedicated, or inclusion in newsletters $10 CPM per dedicated blast
Website Real Estate 1MM page views per month
banner ads, dedicated pages,
community, blogs, resources, cool links $5- $10 CPM
Sponsorships 1MM views per month http://www.lookwhosprego.com Negotiated
In store Events Major Markets Atlanta, Austin, SF Events, Promotions, Handouts TBD Per event
Out bound Pkg Inserts 2000+ on avg. per month
direct mail to customers of collateral
marketing
$2-4K per month or in kind
samples
Affiliate Programs Traceable links 5-10% CPA deals we have a CJ account for affiliates 5-15%CPA
Premium Spaces Home page, Checkout Page Brand Showcase, Pop up events Negotiated
Press releases National
SEO enhanced media for product
launches $500-$1000 per
Wardrobe Assignments National Personalities
Samples and Designer styles for
Celebrities Negotiated
Wardrobe Assignments
National Publications Fashion
Shoots Must be returned after fashion shoots Free/Shipping/Must return
2008 charter rates

13. Mother’s Intuition: 2006 due sales $20,0000
Due co-op Marketing Program:
• 3-Months co-op print ads - $9K
• Samples inserts in 25,000 - $4K
• Dedicated email out reach - $2k
Resulting 2007 due sales: $60,000
Mother’s Intuition a case study
Famous for Tummy Honey Mother’s Intuition wanted to increase their brand awareness for their full
line of body products and asked due to develop a campaign using our resources. We ran national
print ads for three months in Pregnancy & Newborn and simultaneously sent dedicate emails out to
our house list of 60,000 women. Our customers responded to the Body Buzz sample packets we
inserted into our outbound packages and it paid off in a big way, no only did their sales quadruple
they also grew their own wholesale business as other merchants learned about their new products.