corporate social responsibility of TATA

1. Corporate Social Responsibility
A Century of TrustPresented to : Prof. AMIr JAfAr
strUCtUred BY : dIPAnJAn roY
MBA II seM ; roLL – 26
tHe UnIVersItY of BUrdWAn

2. (1839 – 1904)
“In a free enterprise, the
community is not just
another stake holder in
the business but in fact
the very purpose of its
existence.”
Jamsetji Tata
Tata Group Founder’s Philosophy - A Legacy …
Hotels - 1902Hotels - 1902 IISC - 1911IISC - 1911Power - 1910Power - 1910 Airlines - 1932Airlines - 1932 Steel - 1907Steel - 1907Motors - 1945Motors - 1945
Trusteeship, Integrity, Respect for Individuals, Credibility & Excellence

3. The Group Purpose
At the Tata Group our purpose is to improve the quality of life of the
communities we serve. We do this through leadership in sectors of
national economic significance, to which the group brings a unique set of
capabilities. This requires us to grow aggressively in focused area of business.
Our heritage of returning to society what we earn evokes trust among
consumers, employees, shareholders and the community. This heritage will
be continuously enriched by formalizing the high standards of behaviors
expected from employees and companies.
The Tata name is a unique asset representing leadership with trust.
Leveraging this asset to enhance group synergy and becoming globally
competitive is the route to sustained growth and long-term success.

4. Returning to the Society …
Tata Sons Limited
Sir Dorabji Tata
Trust
Sir Ratan Tata
Trust
Other Trusts
- RD Tata Trust
- JRD Tata Trust
- MK Tata Trust
-Sarvajanik Sewa Trust
- Tata Education Trust
-Tata Social Welfare
Trust
66 % shareholding
Non-Profit, Non-sectarian philanthropic organizations
Partner Organizations
Constructive Philanthropy & Sustainable Social Development

5. Sir Dorabji Tata Trust Sir Ratan Tata Trust Other Tata Trust
• Endowment for Creation of National
Institutions
• Indian Institute of Science
• Tata Institute of Social Sciences
• Tata Memorial Centre for Cancer Research and
Treatment
• Tata Institute of Fundamental Research
• Tata Agricultural & Rural Training Centre for the
Blind
• National Centre for Performing Arts
• Sir Dorabji Tata Centre for Research in Tropical
Diseases
• JRD Tata Eco-technology Centre
• National Institute of Advanced Studies
Development Assistance
Natural Resource Management & Rural
Livelihoods
Urban Poverty & Livelihoods
Education & Health
Civil Society, Governance & Human
Rights
Art & Culture
Disaster Relief & Small Grants
• Scholarship for Higher Education
• Disaster Relief

6. Corporate Social Responsibility & Accountability Policy
• Tata Steel believes that the primary purpose of a business is
to improve the quality of life of people.
• Tata Steel shall volunteer its resources, to the extent it can
reasonably afford, to sustain and improve healthy and
prosperous environment and to improve the quality of life of
the employees and the communities it serves.
• Tata Steel shall conduct its business ever mindful of its social
accountability, respecting applicable laws and with regard
for human dignity.
• Tata Steel shall positively impact and influence its partners in
fostering a sense of social commitment for their
stakeholders.

7. 7
Our CSR Commitments …
 Signatory - UN Global Compact
 Founder Member - Global Business Coalition on AIDS
 Member -CII-Social Development Community Affairs Committee
Adopted CII-UNDP Social Code
 Member - Corporate Roundtable on Environment & Sustainable Development
The Energy Research Institute ( TERI)
Member - Global Reporting Initiative Board
Member -International Iron & Steel Institute Project Group on Sustainability
indicator for Steel.

8. Millennium Development Goals
 Eradicate extreme poverty and hunger
 Achieve universal primary education
 Promote gender equality and empower women
 Reduce child mortality & Improve maternal health
 Combat HIV/AIDS, malaria and other diseases
 Ensure environmental sustainability
 Develop a Global Partnership for Development
Aspirations of the Community
Perception of the Stakeholders
Our CSR – Approach …

9. CSR Strategy …
• Empower communities by building various forms of
capacities, skills, human and social capital.
• Create & Measure the formation of Sustainable Livelihoods
• Focus on Youth through Vocational Training, Inclusion &
absorption across the supply chain as artisans, entrepreneurs
and micro-enterprise.
• Consciously deploy technology to help people.
• Synergize with the local area development plans.

10. Structuring the Deployment …
• Jamshedpur
• West Bokaro
• Noamundi
• Jamadoba
• Joda
• Sukinda / Bamnipal
• Gopalpur
• Kalinga Nagar
• Belpahar
• Bileipada
• Athagarh
• Jagdalpur
Corporate Sustainability Services
(TSRDS, TSFIF, TCS and Urban Services)
Environment Management Department
Total Quality Management
(Business Excellence)
Medical Services – Tata Main Hospital at
Jamshedpur and Six more hospitals at different
operational locations in Orissa.
Tata Football Academy, Tata Archery Academy,
Tata Athletic Academy & Tata Steel Sports Feeder
Centre
Adventure Programs
Jamshedpur Utility Services Company (JUSCO)
(township, water, electricity, public health, roads/
infrastructure, horticulture service, education)

11. Empowering Communities
• Land & Water Management
• Rural Livelihood
• Health & Sanitation
• Education & Skill Development
• Sports
• Infrastructure Development
• Advocacy – Right To Information, Training of PRI
members
Inclusive Growth
the touchstone of sustainability

12. In Orissa the Company touches the lives of 25000 families
in 500 villages
Areas of ImpactAreas of Impact
Land and Water Management
- 5763 Acres of land shifted from
single cropping to second and third
cropping
- 2455 acres of wasteland converted
to cultivable land
- 6225 acres covered through
Cashew, Mango and Chilli plantation
- 1400 acres of Perennial Plantation
added
Rural Enterprise Development
through Self help Groups
- 500 Self Help Groups supported
Vocational Training Programme for
youth for alternate sources of
employment

13. 13
Pisciculture
SHG’s products in a fair
– Bamboo work
SHG nursery enterprise
Alternative avenues for sustainable development…towards women’s empowerment
RURAL ENTERPRISE DEVELOPMENT
 Agriculture
 Poultry, Goatry,
Pisciculture etc.
 Community
entrepreneurship
Facilitated more than 500
enterprises

14. VOCATIONAL TRAINING
Developing Marketable Skills…Creating Employability
Handicrafts skill up-gradation
Motor driving
Soap making
Motor repair
Stitching & designing

15. Better Health Infrastructure…
Tata Main Hospital at Jamshedpur
Hospitals in Gobarghati, Joda, Sukinda,
Belpahar, Beleipada and Bamnipal
 ICU in Joda and Bolangir
 CHC at Bari and Kuhika
 Mobile Health Clinics for the rural
interiors
AIDS awareness, Project Astha and
regular health Camps
“Lifeline Express” brought 5 times to the
remote rural villages of Orissa & 10 times to
other parts of the Country
 Serves 0.40 million populace annually in
Orissa

16. 16
2099 drinking water
structures installed till date
Total Sanitation Campaign- 19,000
low cost toilets (approx.) installed
Voluntary Blood Donation
Association Award
Promotive & Preventive Health care

17. 17
‘Operation Muskan’ – Cleft lip/ Cleft palate Surgeries
Lifeline Express
‘The Hospital on Wheels’
More than 60,000 persons benefited
Curative Healthcare
TB
treatment
Cataract operations

18. 18
Road rallies/ Dist. pamphlets
Street Play
‘Sneh Kendra’
Counseling, Referral & Support
for People Living With HIV
AIDS; covering 27, 000
population
TSFIF Resource Centre
HIV/AIDS training for peer
educators, local NGOs, etc
Care and Support Center
Ganjam district, Orissa
Sukinda, Jajpur District, Orissa
Economic Rehabilitation-
women infected & affected
SHG formation
Artificial jewellery training
Red ribbon making
Our Fight Against HIV/AIDS
Project Kavach- reduce STDs among long distance truckers
Project Sathi – provide care & support to the HIV/AIDs affected
TERI Corporate Award For HIV/AIDS 2008

19. 19
Early Child Education Centre
Camp school
Adult Literacy classes
ECE Teacher Orientation Training
Towards an educated communities…
Improving the literacy status in our areas of operation

20. 20
Towards an educated communities…
 Constructed Institute of Mathematics
Set up J N Tata Technical Education
Centre in Gopalpur
 Project Shikshya drives education in
rural Orissa
 Constructed / Facilitated more than 200
educational institutions from 1990s
 Facilitated higher education institutes
like Sukinda College, Joda Women
College etc
 Adult literacy by TCS, Community
education
 Set up a Centenary Learning Centre at
XIMB
 Signed an MOU with KISS to foster
tribal education

22. 22
SPORTS – A way of Life
Tata Football Academy
Tata Archery Academy
Tata Athletics Academy
Tata Steel Adventure Foundation
Talent hunt for sporting Talents
Sports Feeder Centres
Stadium at Keonjhar
Special Olympics for Differently
Abled

23. 23
Preservation of Heritage
Encouraging Art & Culture
Contribution to setting up National Centre
for Performing Arts, Mumbai
Preserving & promoting indigenous heritage
Tribal Culture Centre showcases legacy of 9
tribes of Jharkhand & Orissa
Revival of traditional sports, dance
forms & herbal medicine
Enabling rural artisans & crafts persons
Gramshree Mela
Maghe Parab

24. 24
DISASTER RELIEF
• Tata Relief Committee - has
sent immediate relief in
times of natural calamities –
1 Million Families
• Long-term assistance
offered
Tata Relief Committee is
serving in 15 districts
435 houses and 31
school-cum-cyclone
shelter

25.  Pioneering initiative in discovery of mineral resources in Orissa
Iron Ore ( Mayurbhanj – 1904), Chrome Ore ( Sukinda 1949),
Manganese Ore, Dolomite, Fireclay and Lime Stone
 Asia’s first Integrated Steel Plant in Jamshedpur in 1907 in
undivided Orissa, Bihar and Bengal
 The early 20th
Century Prospecting reports of Tata Steel helped
formation of Geology department of Gov of Orissa
 Tata Steel Industrial and Mining operations have created self-
sustained townships like that in Joda, Sukinda, Gomardih and
Belpahar with facilities for Schools, Hospitals and Livelihoods.
Orissa – Tata Steel : United for Progress

26.  The current Industrial and Mining Operations of Tata Steel in
Orissa has created employment opportunities for 20,000 in the
state of Orissa.
 Today the Steel City of Jamshedpur has more than 3 Lakh Oriya
population
 The Tata Group over the period have created employment
opportunities for more than 100,000 Oriyas in the filed of steel,
software, automobile and its other sectors
 Tata Steel’s Community Initiatives touches the lives of 25,000
families in 500 villages of Orissa
Orissa – Tata Steel : United for Progress

27. AT JODA, KEONJHAR
 Iron Ore Mining operations
 Manganese Ore Mining operations
 Ferro Alloys Plant – Set up in 1958
 Tata Sponge Iron Ltd – Set up in 1986 in partnership with Govt
of Orissa.
 Ferro Alloys Plant at Bamnipal - disinvested to Tata Steel by
Govt of Orissa in 1992 and first successful disinvesment of State
Government.
Orissa – Tata Steel : United for Progress

28. AT SUKINDA , JAJPUR
 Chomre ore discovery in Sukinda valley – 1950
 For conservation of Chrome Ore, Tata Steel set up India’s first
COBP in Sukinda in 1990.
 Pioneering Initiative in conversion of Hexavalent Chromium
through Herbal Processing Technology and Ferro Sulphate
Dozing
 Acquisition of 55,000 TPA Ferro Alloys Plant near Athagarh
AT SUNDARGARH
 Manganese Ore Mining operations
 Dolomite Mining operations
Orissa – Tata Steel : United for Progress

29. AT BELPAHAR , JHARSUGUDA
 Set up India’s first refractory plant in 1958 in Jharsuguda
 Currently diversified into ceramics manufacturing
 Has set up JVs in China
AT PARADIP, JAGATSINGHPUR
 Has set up Port Operations Company known as Tata Matrade
International Logistics Ltd in JV with Matrade I.Q Holdings GmBH
of Germany
 Handles 4.0 MTPA of cargo in Paradip
Orissa – Tata Steel : United for Progress

30. Upcoming Investments in Orissa
Tata Steel
– Dhamra Port
– 6 mtpa Integrated Steel Plant at Jajpur
– Industrial Park at Gopalpur
– Ferro-Alloys & Rolling Mill at Gopalpur
– Silico-Manganese Plant at Keonjhar
Other Tata Companies
– TCS Global Software Development Park
– Ginger Hotels
– Tata Power at Naraj, Cuttack
– Tata- Sasol Coal-to-Liquid Project at Angul/ Dhenkanal

31. The Legacy Continues …
At Tata Steel, sustainable development of Community is not just a
mission statement, but a living tradition. And will remain so forever.
We not only work for development of villages next to our industries,
but also those far away.
Our continuous effort to reach out to the villages of Orissa in health
care, education, livelihoods, rural infrastructure and sports, will
multiply in number and reach with the upcoming new investments by
the House of Tatas in the State.

32. “We sometimes feel that what we
do is just a drop in the ocean,
but the ocean would be less
because of that missing drop”