Presentation by Ansley Galjour and Dipesh Patel on the evolution of cross platform technologies.

1. Mobile UX: Finding Your Center
Dipesh Patel, Principal
Ansley Galjour, Manager
Copyright ©
The Business of IT®
www.parivedasolutions.com
Pariveda Solutions, Inc. 2012

2. Table of Contents
► Pariveda Overview
► Pariveda Mobile Capabilities
► Channel vs. Product
► Mobile Application Options
► Evolution of Cross-Platform
2

3. Pariveda Solutions is an IT consulting company with an office in DC – our mission, “to
develop, manage, and apply talent for the benefit of our clients”
Key Facts
10 local markets, over 300 consultants
► Over 85% repeat and referral client
base
54 ► Over 90% employee retention rate
► Average project duration ~ 5 months
10
10
► Average team size 4.5 consultants
32 13
19 ► 80% of clients have $0.5B – $3.5B
3
98 10 USD revenue
62 ► Services Mix
• 30% Advisory Services
• 70% Application Development and
Integration
- Custom Development including
Mobile
Local DC Leadership
- Portal and Enterprise Content
Dipesh Patel, Principal Management
Ansley Galjour, Manager - CRM and SFA
- Business Intelligence and Analytics
• 50% Non Microsoft / 50% Microsoft
3

4. Table of Contents
► Pariveda Overview
► Pariveda Mobile Capabilities
► Channel vs. Product
► Mobile Application Options
► Evolution of Cross-Platform
4

5. Pariveda has taken a proactive stance and developed key capabilities in the mobility space to
address the growing demand
► National mobility team
• This team is responsible for building out key capabilities in the mobility space including training and serving as
SMEs to project teams working on mobile engagements
► The team is broken into sub-teams currently focusing on the following areas:
• Strategy – Product / Market Awareness • Cross Platform Frameworks
• Android • HTML 5 / Mobile Web
• iPhone / iPad

6. Table of Contents
► Pariveda Overview
► Pariveda Mobile Capabilities
► Channel vs. Product
► Mobile Application Options
► Evolution of Cross-Platform
► Pariveda Reference
6

7. Being successful is about more than just creating an app
Mobile Strategy Proof of Concept (POC) Development/Implementation
• Use Cases • Develop reference application for key • Define functional scope of application
• Development Strategy / Platform technical use cases • Design wireframes and templates
• Physical Architecture • Target multiple platforms • Test for functionality and load
• Policy • Build reference architecture capabilities
• Device Management • Deploy to enterprise
• Support
• Scope Devices/OS
► In 2010, we saw many clients wanting to immediately jump into POC mode
► In early 2011, clients thought they were ready to enter full-development mode
► Late 2011, many clients are taking a step back and wanting to develop an enterprise mobility strategy prior to POC
or Development phases
7

8. Is your mobile solution THE product or an avenue for you to interact with customers?
OR
8

9. Channel vs. Product Apps
Channel Product
• Other channels (Web, • Word of mouth
Media, IVR, CSR, etc.) • Ratings
Discovery • App stores
• High • Higher
UX Expectations
• One of many • One of one
Revenue Stream
• Banking app • Games
Examples • Travel app • Mobile only apps
9

10. Channel mobile apps are one of many options your customers have to interact with you
10

11. Product mobile apps are THE way to interact with you
11

12. Table of Contents
► Pariveda Overview
► Pariveda Mobile Capabilities
► Channel vs. Product
► Mobile Application Options
► Evolution of Cross-Platform
12

13. Options for Mobile Development
► Native Development
► Mobile Web App

14. For the mobile application creator, there are options to getting your app to devices
► Cross-Platform Frameworks
The appearance is quite human
like, but the familiarity is
negative. This is the uncanny
valley” - Japanese Researcher Masahiro Mori

15. Table of Contents
► Pariveda Overview
► Pariveda Mobile Capabilities
► Channel vs. Product
► Mobile Application Options
► Evolution of Cross-Platform
15

16. Evolution of Cross-Platform Development
Mobile Applications –
iOS vs. Android vs. Windows Phone
Web Applications (Browsers) – IE vs. Firefox
Desktop Application – Mac vs. Windows vs. Unix

17. Evolution of Cross-Platform Mobile Development
2012
2010/2011
2009

18. Considerations for Cross-Platform Mobile Development
Pros Cons
• Single application to maintain • Uncanny Valley
• Focus on base code engine and • HTML views create a web app in
logic disguise
• Can build out feature set easily • Requires expertise in particular
• Each additional platform does not Cross Platform framework of choice
General
require much additional effort • Restricted feature set
• Application Store Listing • Must wait for the framework to add
• Multiple Platform Choices new features instead of being able to
use it as soon as the Company
releases it
• Some frameworks support native • Frameworks aren’t fully latched on to
Android controls/navigation Windows Phone
• Least path of resistance for • Biggest path of resistance for iOS
Android

19. The User Experience Balance
Channel
Product