1. Social Listening for the
Content Producer
Tony Edwards
Director, Business Development
tony@mutualmind.com - @giddyuptony
www.mutualmind.com

2. Tony Edwards - tony@mutualmind.com - @giddyuptony

3. Top 200
channels
144B Views
520M Comments
1B Likes
 Gamers
 Amateur Fashion Designers
 Comedians
Tony Edwards - tony@mutualmind.com - @giddyuptony

4. Study Identified 5 Common Traits
Among Most Engaged
Channels
1.
Post Content Often
2.
Engage with Subscribers
3.
Link to Other Social Channels
4.
Showcase & Group Content
5.
Custom Thumbnail Images
Tony Edwards - tony@mutualmind.com - @giddyuptony

5. Tony Edwards - tony@mutualmind.com - @giddyuptony

6. We must learn the lesson that the
music industry didn't learn. Give
people what they want, when they
want it, in the form they want it in at a
reasonable price and they'll more likely
pay for it rather than steal it.
~ Kevin Spacey
Tony Edwards - tony@mutualmind.com - @giddyuptony

7. VS
Tony Edwards - tony@mutualmind.com - @giddyuptony

8. Shocking
ending!
Two thumbs up!
That was
joke!
The best movie
I’ve ever seen!
Worst action
movie ever!
Love it!
Tony Edwards - tony@mutualmind.com - @giddyuptony

9. Over 2M Mentions of Top 25 Movies in Last 30 Days
Tony Edwards - tony@mutualmind.com - @giddyuptony

10. Tony Edwards - tony@mutualmind.com - @giddyuptony

11. @johncoonsports
Ben Affleck as #Batman?! That's as bad as casting John Wayne to
play Genghis Khan or Jar Jar Binks to play himself.
@Theincinator
Ben Affleck as Batman!? Seriously, didn't the casting ppl watch him as Daredevil?
#theregoesthatfranchise
@Smattson23
Super super excited that Jaxs is going to be Mr. Christian Grey in 50 Shades of Grey.
TAKE IT OFF.
@Krayziecat
SOOO sad Charlie Hunnam backed out of 50 shades... heard @iansomerhalder could take part...
I accept that:) sexy sexy sexy!
Tony Edwards - tony@mutualmind.com - @giddyuptony

12. Tony Edwards - tony@mutualmind.com - @giddyuptony

13. Tony Edwards - tony@mutualmind.com - @giddyuptony

14. Tony Edwards - tony@mutualmind.com - @giddyuptony

15. Tony Edwards - tony@mutualmind.com - @giddyuptony

16. Tony Edwards - tony@mutualmind.com - @giddyuptony

17. Tony Edwards - tony@mutualmind.com - @giddyuptony

18. Tony Edwards - tony@mutualmind.com - @giddyuptony

19. Tony Edwards
Director, Business Development
tony@mutualmind.com - @giddyuptony
www.mutualmind.com