NJRA Keynote Presentation on Social Media

1. Introduction to Social Media
NJRA/NERA Spring 2012 Training Meeting
Presented by Michele Martin

2. @michelemmartin
I’m Michele

3. To join, send email to discoverabilitynj@gmail.com

4. Is this how you feel about social media?

5. Objectives
• Demystify social media!
• Discuss some statistics
• Review some basic social media tools

6. What IS Social Media?

7. Web 1.0
• One way communication
• Static home pages
• Organizational control
• Minimal multimedia
• Site as destination
• “Push”

8. Web 2.0
• Conversation
• Dynamic content
• User contributions
• Multimedia-rich
• Outposts on the web
• “Pull”

9. Key Features
• Require minimal technical skills—no programming
• Facilitate connections, sharing, collaboration—2-way
communication!
• Privacy and control settings
• Different platforms support different online goals/tasks
• Support/facilitate multimedia sharing
• Varying levels of accessibility
• FREE or very low-cost

10. By The Numbers

11. PwD & the Internet
• 54% go online, • More likely to search
compared to 81% of for health information,
general population government programs
• 41% have broadband, and play games
compared to 69% of
• Less likely to use
general population
Internet for job search
• Somewhat related to
age, socio-economic • Barriers are technical
class and type of and educational—lack
disability of knowledge
Source: Pew Internet and American Life

12. PwD and the Internet
• 40% say they would • Less likely to have
NEVER go online, friends/family online
compared to 24% of
• More likely to say that
non-disabled.
Internet is “confusing”
• Say they don’t need it and hard to use (21%
and are afraid of vs. 9%)
online porn, credit
card theft and fraud
Source: Pew Internet and American Life

13. Employers
80% of employers use LinkedIn as primary
tool to find employees
45% of employers use social networks to
pre-screen candidates
70% of employers have rejected a candidate due to
“digital dirt”
86% of employers said positive online identity would
positively impact hiring decision.

14. Recruitment

18. Let’s talk Tools. . .

19. Social Networks
• Platform for connecting to people who
share interests, etc.
• Users can create profiles, communicate with
other members, share links, info & media
• Users can create “sub-groups”
• Each network has a unique “personality”
and features

20. Blogs
• Easy publishing platform
• “Posts” in reverse
chronological order for
sharing more timely
information
• Commenting to create
community
• Easily incorporate/share
multimedia

21. Twitter
• 140 character “tweets”
• “Followers” & “Following”
• Great for sharing links/tips
and making connections
• #Hashtags for events,
topics
• Can access via web, mobile,
IM.

22. Multimedia Sharing
• Platform for
sharing/finding
multimedia
• Can create community
around media
• Can access via web, on
smart phones.
• Embed/linking/download
features

23. Wikis
• Easy-to-use publishing
platform
• More flexible than a blog
• Good for collaborative
projects
• Can embed media,
documents

24. Video Calling
• Video calls from computer to
computer
• Use for practice interviews, case
management appointments.
• Employers increasingly using for
screening interviews.
• G+ can do “Hangouts” with up to
10 people. . . For FREE!

25. Google Documents
• Online document creation & sharing
• Can easily create forms, gather data
—can even use to create quizzes!
• Upload/download—compatible
with Word, Excel, PPT
• Can create PDF files

26. Google Alerts

27. Google Calendar
• Online calendar
• Can create and share multiple
calendars
• Send reminders to email, cell phone
• Get agenda emailed to you each
morning
• Schedule office hours
• Embed calendars in blogs & wikis

28. For Job Search

29. Basics
• Professional social network
• Way to research businesses
and individuals
• Professional “branding”
opportunity

32. Connections

36. InMaps

37. Building Your Network
•Join and participate in Groups—great way to
get to people for connections!
•Be a good “neighbor”--update your status,
share articles, make referrals, write
recommendations, give advice, connect people to
each other.
•Ask for introductions from your 1st level
contacts to get to 2nd and 3rd level connections.
•For 3rd level connections, join groups they
belong to and interact via the group

38. Newsfeed and Updates

39. Finding Job Openings

40. “Jobs You May Be Interested In”

41. Keyword Search in “Jobs”

45. Company Search

46. Company Profiles

48. Skills Search

50. LinkedIn Groups

51. LinkedIn Companion

52. LinkedIn Email Signature

53. Using
LinkedIn

56. http://www.twitjobsearch.com/

58. Ways to Use Twitter
• Share professional resources with followers
• Provide tips, advice, etc.
• Connect people
• RT and DM people
• Participate in #chats

60. . . . Is for screening out applicants
41% --candidate posted info about drugs/alcohol use.
40%--candidate posted inappropriate photos
29%--candidate had poor communication
28%--candidate bad-mouthed previous employer
27%--candidate lied about qualifications
21%--candidate linked to criminal behavior

61. Facebook Privacy
•Facebook default settings are ALWAYS the most
open they can be. You have to CHOOSE privacy.
•Facebook is always changing settings—have to
stay on top of how privacy is changing.

62. Positive Strategies
•Use status updates to connect, let people know about job
search.
•Revise profile to emphasize professional/ educational
accomplishments.
•Limit photos
•Choose friends wisely
•Join and get active in groups and on Fan Pages that are
connected to your profession and/or to companies that
interest you

63. A few more ideas. . .

64. Use Google Alerts to track job leads, companies, etc.

65. Keywords for Your Alerts
• Names of companies
• Names of key people in organization
• Industries
• Key skills/certifications (remember LinkedIn Skill
Search?)
• Industry trends

67. Use Google Documents to edit and publish an online resume

68. FORMS

70. Job Search Calendar

72. Can add tasks to shared calendars

73. Wiki for Online Portfolio

74. What will YOU do with
social media?

75. Find more info at:
www.discoverabilitynj.org
michelemmartin.wikispaces.com