In 2020, the United States had slightly over 284 million internet users. This figure is projected to grow to 296.7 million internet users in 2025. The United States are one of the biggest online markets worldwide.

1. INTERNET AND
SOCIAL MEDIA USERS IN
THE UNITED STATES OF AMERICA
Kiran Mandrawadkar | +91 9886 733 833

2. OVERVIEW OF INTERNET USE
• Total Number Of Internet Users On Any Device 288.1million
• Internet Users As A Percentage Of Total Population 87%
• Annual Growth In The Number Of Internet Users +0.6%(+1.8million)
• Average Daily Time Spent Using The Internet On Any Device By Each
Internet User 6h 42m

3. MOBILE INTERNET USE
• Total Number Of Mobile Internet Users 246.3 Million
• Mobile Internet Users As A Percentage Of Total Internet Users 86%
• Share Of All Internet Users Accessing Via Smartphones 84%
• Share Of All Internet Users Accessing Via Feature Phones 2.7%
• Average Daily Time Spent Using The Internet On Mobile Devices 2h
42m

4. INTERNET CONNECTION SPEEDS: OVERVIEW
• Average Speed Of Mobile Internet Connections 41mbps
• Year-on-year Change In Average Speed Of Mobile Internet
Connections +28%
• Average Speed Of Fixed Internet Connections 130.79mbps
• Year-on-year Change In Average Speed Of Fixed Internet Connections
+19%

5. SHARE OF WEB TRAFFIC BY DEVICE
• Mobile Phones 53.9%
• Laptops & Desktops 41.3%
• Tablet Computers 4.7%
• Other Devices 0.1%

6. MOST-VISITED WEBSITES (SIMILARWEB)

7. MOST-VISITED WEBSITES (ALEXA)

8. TOP GOOGLE SEARCH QUERIES

9. ONLINE CONTENT ACTIVITIES
• Watch Online Videos 87%
• Watch Vlogs 31%
• Listen To Music Streaming Services 63%
• Listen To Online Radio Stations 39%
• Listen To Podcasts 33%

10. PLAYING GAMES: DEVICE PERSPECTIVE
• Any Device 72%
• Smart Phone 52%
• Pc (Laptop Or Desktop) 31%
• Games Console 33%
• Tablet Computer 25%

11. ADOPTION OF DIGITAL INNOVATIONS
• Use Voice Search Or Voice Commands Each Month (Any Device)
35%
• Watch Tv Content Via A Streaming Subscription Service Each
Month 76%
• Own Some Form Of Smart Home Device 16%
• Own Some Form Of Cryptocurrency 5.4%

12. SOCIAL MEDIA USERS IN USA

13. SOCIAL MEDIA OVERVIEW
• Total Number Of Active Social Media Users 230 Million
• Social Media Users Compared To Total Population 70%
• Change In Social Media User Numbers (Apr 2019 To Jan 2020)
+6.9million
• Percentage Of Active Social Media Users Accessing Via Mobile
98%

14. SOCIAL MEDIA ADVERTISING AUDIENCE PROFILE
ACROSS FACEBOOK, INSTAGRAM, AND FB MESSENGER

15. SOCIAL MEDIA BEHAVIOURS
Details Of How Internet Users Aged 16 To 64 Engage With Social Media engage With Social Media
• Visited Or Used A Social Network Or Messaging Service In The Past
Month 95%
• Actively Engaged With Or Contributed To Social Media In The Past
Month 78%
• Average Amount Of Time Per Day Spent Using Social Media 2h03m
• Average Number Of Social Media Accounts Per Internet User 6.9
• Percentage Of Internet Users Who Use Social Media For Work
Purposes 27%

16. MOST-USED SOCIAL MEDIA PLATFORMS

17. FACEBOOK AUDIENCE OVERVIEW
• Number Of People That Facebook Reports Can Be Reached With
Adverts On Facebook 180 Million
• Facebook’s Reported Advertising Reach Compared To Total
Population Aged 13+ 65%
• Quarter-on- Quarter Change In Facebook’s Advertising Reach 0%
• Percentage Of Its Ad Audience That Facebook Reports Is Male
54.6%
• Percentage Of Its Ad Audience That Facebook Reports Is Female
45.4%

18. FACEBOOK ACCESS BY DEVICE
• Percentage Of Facebook Users Accessing Via Any Kind Of Mobile
Phone 97.3%
• Percentage Of Facebook Users Who Only Access Via A Laptop Or
Desktop Computer 2.7%
• Percentage Of Facebook Users Who Access Via Both Phones And
Computers 29.4%
• Percentage Of Facebook Users Who Only Access Via A Mobile
Phone 67.9%

19. FACEBOOK ENGAGEMENT BENCHMARKS
• Average Engagement Rate For Facebook Page Posts Of Any Kind 4%
• Average Engagement Rate For Facebook Page Video Posts 5.94%
• Average Engagement Rate For Facebook Page Image Posts 4.13%
• Average Engagement Rate For Facebook Page Link Posts 4.33%
• Average Engagement Rate For Facebook Page Status Posts 2.71%

20. INSTAGRAM AUDIENCE OVERVIEW
• Number Of People That Instagram Reports Can Be Reached With
Adverts On Instagram 120 Million
• Instagram’s Reported Advertising Reach Compared To Total
Population Aged 13+ 43%
• Quarter-on- Quarter Change In Instagram’s Advertising Reach
+3.4%
• Percentage Of Its Ad Audience That Instagram Reports Is Female
56.3%
• Percentage Of Its Ad Audience That Instagram Reports Is Male
43.7%

21. SNAPCHAT AUDIENCE OVERVIEW
• Number Of People That Snapchat Reports Can Be Reached With
Adverts On Snapchat 101.3MILLION
• Snapchat’s Reported Advertising Reach Compared To Total
Population Aged 13+ 36%
• Quarter-on- Quarter Change In Snapchat’s Advertising Reach
+3.8%
• Percentage Of Its Ad Audience That Snapchat Reports Is Female
56.1%
• Percentage Of Its Ad Audience That Snapchat Reports Is Male
43.6%

22. TWITTER AUDIENCE OVERVIEW
• Twitter’s Reported Advertising Reach Compared To Total Population
Aged 13+ 21%
• Quarter-on- Quarter Change In Twitter’s Advertising Reach +0.6%
• Percentage Of Its Ad Audience That Twitter Reports Is Female 43.8%
• Percentage Of Its Ad Audience That Twitter Reports Is Male 56.2%
• Number Of People That Twitter Reports Can Be Reached With
Adverts On Twitter 59.35 Million

23. LINKEDIN AUDIENCE OVERVIEW
• Linkedin’s Reported Advertising Reach Compared To Total
Population Aged 18+ 160 Million
• Linkedin’s Reported Advertising Reach Compared To Total
Population Aged 18+ 62%
• Quarter-on- Quarter Change In Linkedin’s Advertising Reach 0%
• Percentage Of Its Ad Audience That Linkedin Reports Is Female 48.6%
• Percentage Of Its Ad Audience That Linkedin Reports Is Male 51.4%

24. TOP YOUTUBE SEARCH QUERIES

25. Stay tuned for more updates...
Kiran Mandrawadkar | +91 9886 733 833