This document discusses digital marketing strategies for jewelry. It outlines key purchase trigger moments for shoppers and provides examples of digital ads on Facebook. It then discusses a digital plan of action including social media ads, display ads, native ads, and contextual ads. The document proposes a digital media strategy focused on building awareness, connecting with customers, and engaging users. It provides examples of different digital ad types and outlines a content scheduling plan across channels like Facebook, Twitter, YouTube and blogs. Success will be measured using analytics from these platforms.