Display now accounts for just 12-15% market share worldwide, making room for mobile advertising, which saw hyper growth at a CAGR of almost 110% in the last five years...

1. @kirandm1234

2. 
Display now accounts for just 12-15% market share
worldwide, making room for mobile advertising, which
saw hyper growth at a CAGR of almost 110% in the last
five years

3. 
 Understanding the context
 Engineering options
 Driving commerce online
3 Things which works…

4. 
 It is getting easier by the day to get a sense of “purchase
intent” for high involvement categories.
 Plug-in branded content, expert reviews, customer
testimonials at point-of-sale and tip the consumer over to
make a purchase (online or offline).
 All this comes under the purview of digital advertising,
and thus the need to experiment with content syndication
platforms such as Outbrain and the willingness of new-
age publishers to burn-in sponsored content on their feed.
 However, whether placing branded content over the
immensely disliked banner ads is the best way to exploit
it, is a matter still open to a lot of debate.
Understanding the context

5. 
 It will become far easier for brands to come out of
nowhere and get incredible amounts of lift by
choosing to not advertise in digital advertising.
 How to create a favourable opinion about your
brand, is another area to partner with agencies that
specialize in advocacy programmes.
 Advertising on social media plays a key role in
helping shape opinions.
Engineering options

6. 
 Of course no one has missed the gargantuan battle on
print, TV and outdoor between the e-commerce giants
urging us to befikar (without worry) shop online for deep
discounts.
 They have done the industry and nation good service,
spending a fraction of the billions of dollars accumulated
in their war chests.
 They shifted consumer behaviour.
 So what works for the brands is to now tap into this
opportunity and surface directly in the smartest manner
possible.
 Advertising on social and mobile search can work
favourably.
Driving commerce
online

7. 
Stay tuned for more…