Media analysis 1

What is this course?

An investigation of visual culture


We will examine how images
(broadly understood) circulate in
Anglo-American culture


We will try to understand the
mediation process (ie. how media
formalize phenomena)

What will I learn?

How effects are produced

What will I learn?

How visual media organize their
content

What will I learn?

The cultural history of images

For English program students

You pass by attending at least five
out of six session and participating
in the workshops

For English program students

If you fail to attend or participate,
you must instead write a six page
exam paper

For SIS students

No matter how often you turn up
and how much you participate, you
will have to write
a seven page exam paper.

What is our focus?

Encoding
Production
Cultural encyclopedia
Reception

What is social semiotics?

Code
Convention
Connotation
Denotation
Anchorage

Visual language

Like any form of conventional
systems (ie. texts), images have
meaning potential

Visual language

How is meaning potential different
from meaning?

Visual language

Sign -> meaning
(simple)

Visual language

Sign -> lexicogrammar -> meaning
(complex)

Visual metaphors

What are the key terms for visual
metaphors?

Visual discourses

Visual discourses are visually
constructed knowledges about
reality

Visual discourses

Images structure the world for us,
and so are a result of ideology

Visual discourses

Images legitimizes social practices

Visual discourses

Images may contain scripts which
enculturate us

Visual communication

Define the three components of
visual communication

Recommandé