Distimo Appnation Presentation
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Last month the APPNATION conference took place in San Francisco. APPNATION debuted this year and targetted social and mobile apps across all devices and platforms including PCs, smartphones, tablets, Internet-enabled televisions, portable gamers, peripherals and a range of other current and emerging connected devices.
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Distimo Appnation Presentation
- 1. app store analytics Mindy Hull - VP Communications
- 2. 1 2 3 DISTIMO DISTIMO DISTIMO REPORT DISTIMO REPORT REPORT REPORT 1. Distimo collects all public application data from app stores 2. Valuable market information and insights are extracted 3. Based on these findings, we deliver detailed market reports
- 3. ABOUT DISTIMO Distimo Monitor Distimo Report •For developers •For OEM’s & carriers •Free app store analytics •App store market reports
- 7. STORE SIZES Total number of applications Apple iPhone 243,383 Apple iPad 26,511 Android 78,493 BlackBerry 10,069 Nokia 16,475 Palm 3,674 Windows 1,442 0 50,000 100,000 150,000 200,000 250,000 August 2010 - Aggregated over US, GB, CA, ES, DE
- 8. THE QUALITY AND AMOUNT OF APPS DETERMINE THE CONSUMER’S CHOICE
- 10. MEET SAMO • Lives in Ljubljana, Slovenia • Is a computer programmer • In October 2009, Founded Outfit 7 • He had an idea...
- 11. TALKING TOM CAT FOR IOS4 AND ANDROID • Development time: 2 months for iPhone, another 2 months for Android • Stats on September 7th 2010: More than 10 million downloads in less than 2.5 months • Revenue through ads
- 12. TALKING TOM CAT FOR IOS4 AND ANDROID iPhone app downloads: more than 7.7 million released June 26th 2010 iPad app downloads: more than 0.5 million released July 17th 2010 Android app downloads: more than 2 million released August 6th 2010
- 13. • Outfit 7 has developed three other paid “talking” apps • 750.000 downloads in total • Prices ranging from $0.99 to $4.99
- 14. TOP PUBLISHERS Publisher Popularity Ranks - August 2010 aggregated over US, UK and 10 other countries 1 Gameloft 2 Clickgamer 3 Electronic Arts Nederland BV 4 Outfit 7 5 WhatsApp source: distimo report
- 15. Number of Android developers: 3 Number of iOS developers: 2
- 16. SMALL AND UNKNOWN DEVELOPERS CAN HAVE A HUGE IMPACT ON THE APP MARKET
- 17. MEET JEROEN & LYAN • Two guys from Amsterdam, the Netherlands • Whilewatching the FIFA Confederations Cup, they were terribly annoyed by something...
- 19. VUVUZELA 2010 FOR IOS4 • Development time: 1 day • Stats on September 7th 2010: More than 5,5 million downloads • Revenue through ads by moblio.nl
- 20. THE APP MARKET IS HIGHLY SENSITIVE TO TRENDS
- 21. TAKSIMETRE FOR IOS4 Very popular in Turkey, 3rd rank of all free apps in July. Not in any other top 100 chart worldwide
- 22. THE APP MARKETS HAVE A STRONG LOCAL CHARACTER
- 23. CROSS STORE DEVELOPERS 4,000 3,000 2,000 1,000 0 2010-01 2010-08 Monthly Number Of Cross Store Developers
- 24. FINDINGS • Developer is king • Small, unknown developers can have a huge market impact • App markets are location- and trend sensitive • More and more developers choose to go multiple stores
- 25. CONSEQUENCES • Facilitate both large and small developers properly: • Easy store access • Short lead-times • Limited legal hassle • Low or no entry fees • Provide quality tools (both SDK and evaluation tools) • Good revenue share. • Accept the fact that developers have freedom of choice in platform. Don’t try to prevent the multi-platform growth, embrace it.
- 26. ROAD AHEAD
- 27. ROAD AHEAD • Store fragmentation will continue to exist • Itwill probably even grow (tablets, TV’s and other devices are entering the app market domain as well) • Best dev platform = best developers = best content = winner of the game.
- 28. THANK YOU Free Monthly Report www.distimo.com Overview of all App Stores: www.appstores.info Free analytics for developers: www.distimo.com/monitor Mindy Hull press@distimo.com twitter.com/distimo
Notes de l'éditeur
- consumers are buying phones not strictly because of hardware but also because of apps. If there is a proper channel for consumers, they will obviously download and pay for apps.
- The big guys have noticed this is a selling point for consumers as well.
- 40+ mobile app stores - even more depending on the definition. Consumers have a lot of choices today. More stores however, means there is greater fragmentation. We’ll get back to that in a moment though.
- Here’s the amount of choices in applications that consumers have. These are the 7 biggest device stores. This represents a selection of 5 countries (US, Canada, UK, Spain and Germany) and is August 2010 data. Apple is obviously the biggest, however Android is making inroads and it as 80K apps. Blackberry also just announced they have hit 10K apps in Blackberry App World. Windows is still relatively small but they are launching a brand new store next month in October. Any difference between Android apps is dependent on what countries you are focused on . Any differences with Apple come into play with how you take into account iPhone vs iPad apps.
- Well known publishers in the app stores and they have a lot of applications across multiple stores.
- However, meet Samo from Slovenia. He’s a computer programmer who founded Outfit 7 in Oct 2009 - less than a year ago...
- he developed a free Talking Tom Cat app for the IOS4 and Android. You can beat up the cat, give him drinks and make him talk. 10 million consumers around the world have been using this game in the past 2.5 months. Samo is generating revenue through ads - and this is only one his apps.
- A hit on 3 devices!
- There is some serious revenue being generated here.
- Here’s the big guys - and there Samo in the top 5
- And here’s the Outfit 7 team - total number of developers: 5
- Vuvuzeula app recorded in studio...
- They now have a partnership with AdMob and am making some serious revenue. This is 2 guys who developed an app in 1 day!
- sporting events, fashion, news, etc.
- An app for ordering a taxi in Turkey - only popular and among top apps in that country but it’s available worldwide...
- There are big differences between content popularity between different countries.
- There is an emerging trend among app developers - they are distributing across multiple platforms - typically 2 or more stores. This data is again showing only the top 7 device app stores. In reality, if you factor in all the others, it is even higher.
- Wrap up
- In the end, all app stores must facilitate and cultivate both large and small developers. The app stores that execute this the best will win because they will have the most content - and will therefore be a greater consumer draw.
- Fragmentation will get worse with the introduction of more tablets into the market. There will be more opportunities to have tablet only stores, for example and TV devices.